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Tech & Science LeBron James to relaunch Hummer as an electric car brand

13:41  14 january  2020
13:41  14 january  2020 Source:   practicalmotoring.com.au

GM to revive Hummer name with electric pickups, SUVs - sources

  GM to revive Hummer name with electric pickups, SUVs - sources GM to revive Hummer name with electric pickups, SUVs - sourcesThe vehicles will be sold under the GMC nameplate. Reuters reported in October that GM planned to build a new family of premium electric pickup trucks at its Detroit-Hamtramck plant beginning in late 2021 and was considering reviving the Hummer name, citing several people familiar with the plans.

General Motors is reportedly set to relaunch its gargantuan Hummer sport utility vehicles but with an electric According to the Wall Street Journal GM has enlisted the NBA superstar LeBron James to The car became a pariah as the climate crisis took center stage. A 2010 Hummer H2 could

General Motors is relaunching the Hummer brand , and doing it in a splashy way. How they position the iconic brand will be critical. The original Hummer was positioned as an upscale brand and was sold through dedicated dealerships. When sales slipped, dealer margins fell even faster.

a car parked in front of a truck© Provided by Practical Motoring

Hummer by name, hummer by an electric drivetrain...

COME SUPER BOWL next month and we’ll reportedly see LeBron James advertising a revived Hummer brand, complete with electric pickup and SUV lineup.

That’s according to a report byThe Wall Street Journal, citing unnamed sources that have confirmed the car brand’s relaunch ad will debut during the NFL championship game in February, staring the professional NBA basketballer.

General Motors retired Hummer in 2009, claiming the then gas-guzzling four-wheel drive company was a causality of the GFC. Now, it will apparently resurrect as GM’s electric rival to the likes of Tesla’s Cybertruck, Rivian’s electric SUV and pickup duo and other manufacturers homing in on the new enviro-friendly truck scene.

Cold-stricken James to miss Thunder clash - Lakers

  Cold-stricken James to miss Thunder clash - Lakers LeBron James was ruled out of the Los Angeles Lakers' clash with the Oklahoma City Thunder on Saturday after succumbing to a cold, the team said. James shrugged off the early symptoms of his illness on Friday to lead the Lakers to an emphatic 129-114 win over the Dallas Mavericks, scoring 35 points and grabbing 16 rebounds to set up the victory. James shrugged off the early symptoms of his illness on Friday to lead the Lakers to an emphatic 129-114 win over the Dallas Mavericks, scoring 35 points and grabbing 16 rebounds to set up the victory.

GM also considering a Hummer - branded electric SUV after pickup. Bloomberg first reported in June that GM was mulling the Hummer brand ’s return as a line of To drum up interest in the long dormant brand , GM plans to announced its return with a Super Bowl commercial starring LeBron James , one

That said, General Motor's decision to bring back Hummer as an all- electric pickup makes General Motors reportedly has ambitious plans with the Hummer brand . According to the Wall Street Journal, the iconic brand will be relaunched with a 2020 Super Bowl ad that will be featuring Lebron James .

It is not the first time we’ve heard that Hummer is going green, Reuters reporting last year that GM was planning to build premium electric pickups under the shelved badge at its revitalised Detroit-Hamtramck plant. And this is not the first electric Hummer to be launched by an A-lister, with Arnold Schwarzenegger presenting the Kreisel Electric Hummer two years ago.

However, this is certainly the first production Hummer EV, and the WSJ report goes on to suggest that Hummer will launch its electric vehicles to market in 2022. By then, the Hummer brand will be sitting in GMC dealerships across the US, next to petrol and diesel pickups such as the GMC Canyon and Sierra, the latter which shares its underpinnings with the Chevrolet Silverado sold by HSV in Australia.

If the WSJ news unfolds to be true, it will be a pivot for GM which was looking to sell Hummer to a Chinese manufacturer Sichuan Tengzhong Heavy Industrial Machinery ten years ago, but couldn’t, reportedly due to Chinese regulation and government intervention.

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Wireless charging for electric taxis to be trialled in UK .
Wireless on-street charging for electric taxis is to be trialled in the UK for the first time. The pilot, supported by £3.4m of government cash, will see the technology installed at a cab rank outside Nottingham railway station.Ten electric taxis in the city will be fitted with hardware to enable them to recharge their batteries by parking over five plates in the road while waiting for their next passengers.Electric taxi fleets in urban areas are crucial to cutting vehicle emissions and improving air quality, according to the Department for Transport (DfT).

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