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Tech & Science From a tiny underground shop in Perth to a global fashion empire - inside the rise and fall of Jeanswest and the lavish life of its millionaire playboy founder

02:10  22 january  2020
02:10  22 january  2020 Source:   dailymail.co.uk

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From a tiny underground shop in Perth to a global fashion empire - inside Jeanswest opened its first store in Perth in 1972, now Iconic clothing brand Jeanswest started as a tiny underground shop in Perth and grew to hundreds of stores in five continents with a millionaire playboy founder

From a tiny underground shop in Perth to a global fashion Iconic clothing brand Jeanswest also had its downfall after going into voluntary administration earlier this month - leaving almost 1,000 employees out of work. Inside the SAGs after party: Jennifer Aniston joins Nicole Kidman, Joaquin

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Iconic clothing brand Jeanswest started as a tiny underground shop in Perth and grew to hundreds of stores in five continents with a millionaire playboy founder at its helm - before it all came crashing down this week.

Launched in a tiny street in Perth's CBD in 1972, it steadily grew across Western Australia until it had 28 stores in 1984 and branched into the eastern states and New Zealand in the late 1980s and early '90s.

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Yet within 100 years of its rise in the fifteenth century, the Inca Empire would be no more. What happened? TED-Ed Animations feature the words and ideas of educators brought to life by professional animators. Are you an educator or animator interested in creating a TED-Ed Animation?

US + Global . By 1998, FUBU’s reached its peak with sales over 0 million USD. John and his partners had used hip-hop culture and stars like LL Cool J FUBU released the compilation album The Good Life on September 25, 2001 which featured the likes of LL Cool J, Nate Dogg, and Keith Murray.

It was the brainchild of well-known Perth socialite and personality Alister Norwood, who partied with legendary singer Rod Stewart and used his denim riches to buy a mansion in the suburb ritzy Dalkeith for a believed state record price.

Around the turn of the 1990s he sold both the company and the palatial home, disappearing from the limelight until he launched a lingerie company in 1997 called No Regrets - which met a disastrous end eight years later.

Norwood was one of Perth's best known business figures who was at least once bowled over by customers racing into his stores to snap up a new pair of jeans.

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India, often declared "the jewel in the crown" for the Empire , had won its independence just five years before. In 1952, British troops were fighting independence movements in Egypt and Kenya. By 1979, the British empire was reduced to a few pockets around the world. The shrinking didn't stop, however.

The flamboyant entrepreneur was famous for his partyboy lifestyle and by the 1980s was one of the richest people west of the Yarra.

Wild parties at his Dalkeith mansion, bought for a then-record price, were the stuff of legend, hosting a who's who of models and rock stars with Stewart even playing a grand piano at one of them.

As was his pimped-out Rolls Royce with a full bar in the back, and his patronage of the Miss West Coast pageant whose contestants frequently adorned posters wearing his jeans.

a group of people posing for a photo: Norwood (centre) is pictured here with 20 of Australia's top fashion models in 1999. He was a patron of the Miss West Coast pageant whose contestants frequently adorned posters wearing his jeans © Provided by Daily Mail Norwood (centre) is pictured here with 20 of Australia's top fashion models in 1999. He was a patron of the Miss West Coast pageant whose contestants frequently adorned posters wearing his jeans a store front at day: Just around the corner on Hay Street in Perth's CBD was another store with signage typical of the era and the trendy image the brand represented © Provided by Daily Mail Just around the corner on Hay Street in Perth's CBD was another store with signage typical of the era and the trendy image the brand represented

He sold Jeanswest to Hong Kong firm Glorious Sun in 1994 and it dutifully expanded to China, followed by  Vietnam, Russia, Indonesia, the Middle East, Mauritius, Peru, and more.

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Even while the empire expanded, some were forecasting its decline. A 1774 issue of Lloyd's No less unwittingly prescient was Edward Gibbon, the first volume of whose Decline and Fall of the Roman What follows is a compelling and spectacularly detailed retelling of imperial " rise " as well as fall , from

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Mr Norwood later started NoRegrets, which collapsed in 2005 owing $13 million to 600 creditors who had plenty of regrets.

His original company kept pointing up for another two decades, and along with its arch-rival Just Jeans sold the majority of Australia's mid-range jeans to trendy young urbanites.

However, by 2015 sales in Australia and New Zealand were in a steep decline and fell 12.3 per cent to $181.5 million over the next year.

a store inside of a building: It steadily grew across Western Australia until it had 28 stores in 1984 and branched into the eastern states and New Zealand in the late 1980s and early '90s. This is a store in Mirrabooka Square Shopping Centre in 1986 © Provided by Daily Mail It steadily grew across Western Australia until it had 28 stores in 1984 and branched into the eastern states and New Zealand in the late 1980s and early '90s. This is a store in Mirrabooka Square Shopping Centre in 1986 a close up of a subway station: Very 1980s promotional displays in the front of a store in Grove Plaza in upmarket Perth beachside suburb Cottesloe in 1988 © Provided by Daily Mail Very 1980s promotional displays in the front of a store in Grove Plaza in upmarket Perth beachside suburb Cottesloe in 1988

By 2017 Glorious Sun wasn't feeling so glorious about the company's prospects and spun off the Australian operation into a separate entity - which has now been thrown to the wolves.

The company at the time claimed Australians were forking out their money for 'lifestyle spending' on travel and televisions, rather than buying new clothes and this lead to 'lethargic' and 'slothful' retail habits. 

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Empires rose and fell —as they still do today—because of individual decisions made by individual leaders. The fall of the Persian Empire , like the fall of the Roman Empire , demonstrates that the The Athenians admired his history and gave him 10-talents as a reward, making him a billionaire for life .

Now broke and sent into administration with almost 1,000 jobs at risk, Jeanwest's demise is yet another herald for Australia's looming retail apocalypse that could wipe out other chains with storied histories. 

On Wednesday, KPMG was appointed administrator and admitted it was 'challenged by current tough market conditions and pressure from online competition'.

Mr Norwood said he was unaware Jeanswest had been privatised out of the Hong Kong company in a statement issued in the wake of the collapse to Perth radio station 6PR.

a group of people standing in front of a store: Jeanswest was sold to to Hong Kong firm Glorious Sun in 1994 and it dutifully expended to China, followed by Vietnam, Russia, Indonesia, the Middle East, Mauritius, Peru, and more. This shop is on St Martins Arcade in the Perth CBD in 1992. © Provided by Daily Mail Jeanswest was sold to to Hong Kong firm Glorious Sun in 1994 and it dutifully expended to China, followed by Vietnam, Russia, Indonesia, the Middle East, Mauritius, Peru, and more. This shop is on St Martins Arcade in the Perth CBD in 1992.

'In recent years Jeanswest obviously lost marketing direction,' he said.

He added the brand 'was not attractive to its core customer base' and added they 'sold a very wide range of clothing including kidswear & maternity wear' which was 'far too broad'. 

He concluded his statement by claiming the brand no longer had 'fashion leadership' and expressed his hope the company could be restructured and continue.

'Jeanswest will continue to operate while the administrators conduct an urgent analysis of the business,' partner Peter Gothard said.

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At its height, the Roman Empire stretched from the Atlantic Ocean all the way to the Euphrates River in the Middle East, but its grandeur may have also been its The Barbarian attacks on Rome partially stemmed from a mass migration caused by the Huns’ invasion of Europe in the late fourth century.

Call us explorers, Perth lovers, or just straight out small business enthusiasts. We love to discover new and exciting places in Perth , whether it ' s that new cafe down the road, that new bar in Northbridge or the boutique that is creating amazing new trends.

a group of people standing in a room: The inside of shop in Belmost Forum shopping centre, Perth, in 1992 stocked with jeans, shirts, and jumpers © Provided by Daily Mail The inside of shop in Belmost Forum shopping centre, Perth, in 1992 stocked with jeans, shirts, and jumpers

'The administrators will be looking at all options for the restructure or sale of this established Australian retail business and are seeking urgent expressions of interest from parties interested in acquiring or investing in the business.'

Retail restructuring practice leader James Stewart added: 'The administration provides an opportunity for Jeanswest to restructure so as to better respond to the challenging Australian retail market,'  

The company employs 988 people in 146 stores across the country and any closures would add to the more than 170 experts believe could shut in Australia this year.

Household names like Harris Scarfe, Bardot, Roger David, and Napoleon Perdis dropped like files in the past year with dozens of stores closing resulting in heavy job losses.

Experts claim that the could be the tip of the iceberg as consumers continue to turn more to online shopping over bricks and mortar stores.

a group of people standing in front of a store: Broke and sent into administration with almost 1,000 jobs at risk, its demise is yet another herald for Australia's looming retail apocalypse that could wipe out other chains with storied histories © Provided by Daily Mail Broke and sent into administration with almost 1,000 jobs at risk, its demise is yet another herald for Australia's looming retail apocalypse that could wipe out other chains with storied histories a bunch of luggage in a room: KPMG bosses said like many other retailers, Jeanswest has been challenged by current tough market conditions and pressure from online competition © Provided by Daily Mail KPMG bosses said like many other retailers, Jeanswest has been challenged by current tough market conditions and pressure from online competition

Australian retail growth is at its worst level since the early 1990s recession and international giants like Amazon and Aldi threaten to further the shake up.

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Entrepreneur Dick Smith believes the outlook is so bad, high-profile collapses will accelerate until there's very little left.

'Job losses are concerning. We have 170 retailers slated to close only two weeks into of January this year,' he told Today.

Dropping like flies: Some of Australia's recent retail casualties

2016: Dick Smith, Masters hardware, Payless Shoes

2017: Topshop Australia

2018: Avon, Espirit, Toys 'R' Us, Max Brenner, Roger David

2019: Ed Harry, Diana Ferrari, Napoleon Perdis, Beds R Us, Ziera, Bardot, Harris Scarfe, Jeanswest

Speaking to Daily Mail Australia Mr Smith said that internet companies had driven the retail disaster.

'We will end up with just Amazon and Aldi and basically all the Aussie companies will be sent to bankruptcy,' he said.

'All those famous brands will go. Some of them might exist in name only but will be taken over by overseas companies.'

Mr Smith watched the electronics chain that bore his name crash in 2016, decades after he sold it in 1980. The collapse was one of Australia's biggest retail failures.

Harris Scarfe, founded in 1849, also took consumers by surprise when it entered administration last month and is now about to close at least 21 stores. 

Read more

Dozens of Jeanswest stores to close, hundreds made redundant .
Jeanswest's administrators have confirmed which of its stores will be shuttering after the retailer went under last week. It has been announced 263 employees would be made redundant, and 37 shops would be closed. require(["inlineoutstreamAd", "c.

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