Tech & Science How the third-party cookie crumbles: Google Chrome change to force ad strategy rethink

10:40  14 february  2020
10:40  14 february  2020 Source:   smartcompany.com.au

How to clear your browsing history on Google Chrome, either all at once or site-by-site

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Third - party cookies – the backbone of programmatic advertising – are not long for this world. Google Chrome is betting that its Privacy Sandbox – the privacy-preserving API first unveiled in August – will How Google will support cookie -less measurement and targeting. The loss of third - party

If Google were to block third - party cookies , it could be a massive change for the industry. With Chrome ’s market share at 63%, the implications of losing third - party cookie access in the browser In the current advertising landscape, the primary consideration is the person receiving the ad , but

a screenshot of a cell phone: chrome third party cookies© Provided by Smart Company chrome third party cookies

Online marketers will soon need a new strategy to track website visitors as Google Chrome prepares to phase out third-party cookies by 2022.

Back in August last year, Google released its proposal to implement a new set of web standards dubbed Privacy Sandbox, in an effort to “sustain a healthy, ad-supported web in a way that will render third-party cookies obsolete”.

Cookies are the main mechanism used by website owners to store data, improve user experience and target advertisements.

Under the new changes, first-party cookies stored directly by website owners will be untouched, so businesses will be able to continue to use capabilities such as live-chat support, log-in details records and remembering what has been added to shopping carts.

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cloudHQ chrome extensions require that 3rd- party cookies in Google Chrome browser are enabled. By allowing cloudHQ access to your cookies , you are granting cloudHQ the ability to remember that you have already logged into your account. With third - party cookies enabled, cloudHQ will not have

Disabling third - party cookies in Chrome is relatively easy and straightforward. First, click on the menu icon in the upper right corner and select the option From this point forward, Chrome displays a small icon in the Omnibar to visually indicate that the Chrome browser is blocking third - party cookies of

However, third-party cookies hosted on other domains such as ad.doubleclick.net, which track cross-site behaviour and allow for retargeting of ads, will be phased out.

As Chrome moves onto HTTPS, it has also introduced the SameSite attribute, which will allow third-party cookies to be labelled for one website use only. The attribute is intended to assist in the transition period and give website developers an alternative to more aggressive tracking techniques.

On the other hand, the change will push brands to build out first-party-cookies strategies and rethink their optimisation goals.

Marketing and SEO agencies may also see a resurgence, and older models of metric measuring may come back into the fold.

For the time being, other popular web browsers such as Firefox, Safari and Opera are not following Chrome in making these changes.

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  How to print from Google Chrome on your desktop or mobile device You can easily print from Google Chrome using the options menu on your desktop, or the "Share" menu in the mobile app. If you use the mobile version of Google Chrome, keep in mind that your printing process will vary depending on what kind of phone you have. On a desktop, you can also print from Google Chrome using a keyboard command.Visit Business Insider's homepage for more.There are so many subtle differences between internet browsers that seemingly simple things like printing can become technological obstacles.But if you use Google Chrome, the process is quick and easy.

Third - party cookies are pieces of data that are saved in your web browser by the website you are currently visiting but their origin is on another domain.

Third - party cookies help advertisers target digital ads , and Google 's move has big ramifications for dozens of ad -tech companies that help marketers with that kind of targeting. "Users are demanding greater privacy — including transparency, choice and control over how their data is used —and it's

While this may be good news for some, Chrome does lead the web browser market share by a huge margin. A recent report revealed 58% of all internet browsers used Chrome over all other competing platforms last month.

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The post How the third-party cookie crumbles: Google Chrome change to force ad strategy rethink appeared first on SmartCompany.

Apple might finally let iPhone and iPad users change their default internet and email apps, according to a new report .
Apple's iPhone and iPad have always locked users into Apple's default apps for fundamental services like email and web browsing. People could always download rival third-party apps, but the default apps launched for fundamental services would defer="defer"to Apple's native apps.As it stands, if you use an iPhone or an iPad, Apple's apps are set as default and cannot be changed.

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