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Tech & Science A survey says 38% of drinkers won't touch Corona because of epidemic fear. Corona says despite that 'misinformation,' sales are strong

23:10  28 february  2020
23:10  28 february  2020 Source:   businessinsider.com.au

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Americans are ditching Corona beer in droves over concerns about the coronavirus epidemic , according to a pair of surveys , with as many as 38 percent of beer- drinkers It isn’ t surprising that 38 % of Americans think this. Nearly 10% of Americans believe chocolate milk comes from brown cows.

“There is no question that Corona beer is suffering because of the coronavirus. Could one imagine walking into a bar and saying , ‘Hey, can I have a But, as Torossian said : "While the brand has claimed that consumers understand there's no linkage between the virus and the beer company, this

The coronavirus is in no way linked to the popular beer brand. The coronavirus is in no way linked to the popular beer brand.

Corona - Latin for "crown" - is one of the most popular beer brands in the world, its labels adorned with aptly with a golden crown.

But the link between the word "corona" and a global epidemic has led to questions about whether or not Corona is in for a branding nightmare.

The coronavirus, also known as COVID-19, has caused at least 2,900 deaths around the world since it originated in China at the start of 2020.

Its name derives from the crown shape its viral particles form.

Constellation Brands, which has the exclusive licence to distribute Corona Extra in the United States, has unequivocally said that concerns that shoppers are ditching the beer due to fears over the illness are misleading.

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He said stricter screening measures would apply particularly to the three flights a week that arrived in Specialist in infectious disease epidemics and Welcome Trust global health charity director, Sir © Science Photo Library: PASIEKA A computer artwork of a coronavirus, named after the corona , or

The unnamed woman (left) said in a social media video that she is 'here to tell the truth'. China has faced criticism for censorship and for taking down Sunnybrook Health Sciences Centre said it is 'caring for a patient who has a confirmed case of the novel coronavirus that originated in Wuhan, China.'

"There's a good amount of misinformation out there that doesn't match the reality of the business or consumer sentiment," a Constellation spokesperson told Business Insider.

"Sales of Corona remain strong and we appreciate the continued support of Corona drinkers."

But some studies have raised concerns about the health of the Corona brand.

Public relations agency 5WPR surveyed 737 adult US consumers about Corona, finding that 38% said they "would not buy Corona under any circumstances."

A total of 16% said they were "confused about whether Corona beer is related to the coronavirus."

Market research firm YouGov calculates "Buzz" scores for brands, based on an average daily sample size of 357 respondents with an opinion on a brand.

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China's Vice Premier Sun Chunlan said that city officials should go door to door to check residents' MERS, which was transmitted from touching infected camels or consuming their meat or milk, was Corona viruses have a latency of about a week, so it's spread a lot further than the present figures

I have continued to watch and read a lot of important reports concerning the ever growing hysteria about this Corona Virus (Coronavirus for some..) and the still rising fears among everyone that this virus is "deadly" to everyone and that this could be a "world wide" pandemic in the making .

The firm also breaks down "purchase intent" for different products and brands, based on an average daily sample size of 2,110 participants.

YouGov found that Corona beer's Buzz score dropped from 75 at the start of 2020, around when news of the coronavirus first began to spread, to around 51 in late February.

YouGov noted that the beer brand's additional drop regarding "purchase intent" could also be attributed to it being "closely associated with beach holidays."

And in a case of unfortunate timing, Corona just released a hard seltzer campaign based on the slogan "coming ashore soon" - which, given the spread of the coronavirus from China to 55 countries around the globe, landed with a thud on social media.

But for its part, Constellation Brands has maintained that it trusts consumers not to link the epidemic to its beer brand.

"We believe, by and large, that consumers understand there's no linkage between the virus and our business," Maggie Bowman, a representative for Corona's producer Constellation Brands, told Business Insider in January.

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