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Tech & Science Roxy Jacenko's PR firm has 'tumbled' in just three days amid coronavirus panic

15:55  01 april  2020
15:55  01 april  2020 Source:   celebrity.nine.com.au

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Aussie PR guru Roxy Jacenko has been in self-isolation since returning from New Zealand on Saturday, but in just 72 hours "72 hours it took to tumble down all whilst I am in isolation and can't help my team and boost morale. Thinking of all the small businesses and entrepreneurs out there right

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SYDNEY, AUSTRALIA - FEBRUARY 23:  Roxy Jacenko attends the UnREAL Australian Premiere Party on February 23, 2018 in Sydney, Australia.  (Photo by Don Arnold/WireImage) © Photo by Don Arnold/WireImage SYDNEY, AUSTRALIA - FEBRUARY 23: Roxy Jacenko attends the UnREAL Australian Premiere Party on February 23, 2018 in Sydney, Australia. (Photo by Don Arnold/WireImage)

Aussie PR guru Roxy Jacenko has been in self-isolation since returning from New Zealand on Saturday, but in just 72 hours she's watched her already struggling PR firm "tumble".

The 39-year-old's Sweaty Betty empire began to struggle when the COVID-19 pandemic hit Australia in earnest earlier this month.

"Surreal times right now. 15 years it took to build into an empire with non-stop commitment," she wrote alongside a photo of herself in her home gym.And like thousands of other businesses around the nation, it has felt the crippling effects of the virus, with Jacenko revealing the harsh realities of her firm's future on Instagram.

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"72 hours it took to tumble down all whilst I am in isolation and can't help my team and boost morale. Thinking of all the small businesses and entrepreneurs out there right now as well as the dedicated teams that have been made redundant. Keeping my training up at home to try and clear my mind."

She also thanked her husband, Oliver Curtis, who has been heading the Sweaty Betty office in her absence as PR agencies around Australia struggle with the effects of COVID-19.

"@1903oprc I take my hat off to you for trying to navigate this for me whilst I cannot be there to help. Now to plan the return," she wrote.

Earlier this week Jacenko urged her followers to heed government and health organisation warnings to social distance and self-isolate in a bid to contain the virus' spread through Australia.Last night she took to Instagram with a series of stories advertising Sweaty Betty's PR services, including work across the Australian and Chinese markets.

She saw first-hand the deserted Sydney Airport when she landed on Saturday and is now experiencing the realities of self-isolation, which she will be allowed out of on April 3.


Full coverage: Read more on coronavirus from Microsoft News
Explainers: Health, life and work in the time of COVID-19
Donate: Support UNICEF's coronavirus response effort through Benevity
More info: Read the latest advice on COVID-19 from the Australian Government

Food shortages a 'real problem' for charities like Foodbank .
Foodbank NSW and ACT CEO John Robertson says while demand for food relief has increased across Australia, donations and volunteers have dropped dramatically.  Foodbank is Australia’s largest food relief charity which provides over 70 percent of the food used in organisations providing aid across the nation.Mr Robertson said “demand had increased massively by almost 50 percent” and yet “25 percent of the food coming into our warehouses had dropped because demand is so great in the supermarkets”.

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