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Tech & Science Back to the 90s: Facebook's latest app relies on Internet nostalgia

17:50  31 july  2020
17:50  31 july  2020 Source:   t3n.de

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Facebooks Egg setzt auf Internet-Nostalgie. © E.gg / t3n Facebook's Egg relies on Internet nostalgia.

Facebook's experimental app Egg relies on 90s internet nostalgia and brings back the wild geocities aesthetic that came to an end with the rise of the social network.

With Egg, Facebook has launched a new app that is based on the Internet aesthetics of the 1990s. The app comes from Facebook's team for product experiments, which has been headed by former Vine boss Jason Toff since July 2019. On Egg, users can fill so-called "canvases" with pictures, texts and animated GIFs to create a kind of digital collage. The "canvases" are created via Egg's iOS app, but can then be shared via a link and can be called up with all common browsers. To view the works created on Egg, no registration should be necessary.

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"We started working on Egg after some of us lacked the certain raw and researching spirit that was so characteristic of the early Internet," says the description of Egg , which is probably not accidental to a geocities- Homepage from the 90s remembered. Interestingly enough, Toff and his team are calling for a return to exactly the Internet, at least from an aesthetic point of view, not least due to the rise of Facebook. An Internet in which personal expression took place in the form of self-designed homepages, and not by filling social media profiles of basically the same structure.

Egg: Use currently only by invitation

Egg is currently in a closed beta phase. If you are interested in the platform, you can leave your email on the Egg website and sign up for a waiting list. How quickly or slowly Facebook sends invitations for the app is difficult to estimate. Just as unclear is how well Egg will be received by today's internet population and how long Facebook itself will show interest in the project.

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In the past, Facebook has repeatedly published apps that are independent of the actual social network, only to then stamp them out again within a few months. In the end, it wouldn't be entirely surprising if Egg suffered the same fate as the Facebook apps Poke, Slingshot, Lifestage, Rooms, tbh, Motion, Lasso, Paper or Riff in a few months.

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