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Tech & Science New date leaked: Amazon Prime Day should start on October 13th

14:15  23 september  2020
14:15  23 september  2020 Source:   t3n.de

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Amazon: Der Prime Day lohnt sich für den Onlinehändler. © Shutterstock.com Amazon: Prime Day is worthwhile for online retailers.

July, August, September? After Amazon had to postpone its Prime Day several times due to the corona crisis, the online shopping event now seems to take place in mid-October.

Actually, Amazon wanted to hold its online shopping event called Prime Day in July. Then came the corona crisis and with it a huge demand that even the e-commerce giant had difficulties with. The discount battle, which was normally planned for the summer months when sales were rather weak, had to be gradually postponed - was initially from August , later from September . Now a date is emerging in mid-October, as reported by The Verge , citing a leaked e-mail.

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Amazon Prime Day planned for October 13th and 14th.

Accordingly, the shopping event will take place on October 13th and 14th. An official announcement is planned for September 27th. In a separate e-mail, Amazon is said to have imposed a vacation ban on employees in its warehouses for the period between October 13 and 20 - a sign that every helping hand can then be used. An Amazon spokesman did not want to confirm the possible date for Prime Day 2020 to The Verge. Interested users could, however, be kept up to date via the Alexa devices.

Although Amazon is very careful not to announce an official date for Prime Day, there are increasing signs of a date in mid-October. Last week, an advertising poster by Braun caused a stir, on which the company promised special Prime Day deals for mid-October. The poster has meanwhile disappeared from the scene. At this point in time, Amazon was only seduced into saying that Prime Day would take place in the fourth quarter - between October 1 and December 31. Last year, Amazon made around six billion US dollars in sales on the two Prime Day days.

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Prime Day must not cannibalize Black Friday and Cyber ​​Monday

It should therefore be of great importance for Amazon to keep Prime Day as far away as possible from the planned Black Friday discount days. Black Friday and Cyber ​​Monday will hardly be postponed as established dates at the end of November. According to Tamebay , a platform specializing in Amazon marketplace sellers, could start a first Black Friday deal phase, the so-called early deals, around October 26th and last for a good three weeks.

More on the topic:

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Amazon Prime Day: Conveniently different

Amazon is supposed to restrict advertisements from competing providers


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