Tech & Science 4 month return period: Amazon's next blow against offline retail

18:15  28 september  2020
18:15  28 september  2020 Source:   t3n.de

New date leaked: Amazon Prime Day should start on October 13th

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4 Monate Rückgabefrist: Amazons nächster Schlag gegen den Offline-Handel © Amazon 4 month return period: Amazon's next blow against offline retail

Everything is different in online retail this year - Amazon is already starting the Christmas business. This has implications for dealers and customers.

Amazon officially confirmed today that the Prime Day will take place in Germany on October 13th and 14th. There have been rumors about this in the last few days - but details are now known: As Amazon reports, “more than a million offers for Prime customers” will be available on these two days as usual. In addition to the usual Amazon markets, Prime Day will also take place in Turkey and Brazil for the first time this year. In principle, anyone can become a Prime customer for free by taking out a one-month free trial membership.

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In addition, Amazon has announced that it will support smaller merchants around Prime Day and the entire Christmas season with special programs and advertising budgets totaling 85 million euros. This is commendable, even if it is primarily a matter of sales-generating measures, so that the effort will also pay off for the online giant itself.

This also benefits the customer: As part of the small business support scheme, Prime members who buy products from selected small and medium-sized local sales partners at Amazon.de for at least ten euros from today until October 12 will receive ten euros credit that they can use on Can use Prime Day.

E-Commerce: Bottlenecks in logistics to be feared

In addition, Amazon is well aware that, especially in this year's Christmas season, the resources of the logistics service providers and parcel deliverers could become scarce. The company will therefore start its extended return period , which has been practiced in recent years and which is valid until the end of January, from October 1st. So this year customers have at best almost four months to return goods. Interestingly, this applies to all orders that were shipped between October 1st and December 31st, 2020 (inclusive), including those between the years. And, as always in such cases, this applies not only to the products purchased from Amazon itself, but also to the marketplace dealers, who have to show the customer the same accommodating behavior as part of the A-to-Z guarantee.

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What once again causes a lot of displeasure among many marketplace dealers is good for the customer. A license to try out the expensive camera for several months or to rent expensive electronics in the living room, so to speak, shouldn't be. On the one hand, usage times can be read out in many cases via corresponding (more or less undocumented) service menus and the retailer can then deduct a corresponding use, on the other hand, at least in theory, there is also the risk of no longer being supplied for such behavior at Amazon will. There are known cases in which the company has blocked customers in the event of too many or simply conspicuous returns, even if the company is otherwise known for its good dealings with customer . Black Friday: Tailwind for the entire retail sector

But what do the delayed Prime Day, the early

Christmas business and the long Black Friday week mean for online retail as a whole? Black Friday will take place on November 27th, but Amazon will probably cause a stir in the days before with corresponding offers. It is clear that the company will do everything it can to get rid of floor trading more than ever. The idea behind this is that if you buy in time, you spend the money with us and not elsewhere. The fact that they want to support the small local retailers is possibly correct, but not very selfless, because Amazon always makes money here. More than half of Amazon's retail sales come from the mostly small and medium-sized sales partners on the Amazon Marketplace - and Amazon itself could not even cope with the demand this year.

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The rest of the German online trade can swim well again this year in the wake of Black Friday and should do so. Because ultimately, the corona crisis in connection with the changed shopping habits of customers guarantees that online trading is also attractive for many product groups that have previously been purchased in the face-to-face trade.

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Amazon shopping event in the starting blocks: the date for Prime Day has been fixed - Amazon is giving away vouchers .
For Amazon customers, it is the event of the year: the Amazon Prime Day bargain event. In 2020, Corona swirled the schedule of the US trading giant upside down, but the date has now been set. And Amazon wants to trick customers into generating sales with a trick. © Provided by Finanz.net MIKE CLARKE / AFP / Getty Images • Amazon Prime Day on October 13th and 14th • Amazon promises numerous bargains and deals • Vouchers to boost sales at small and medium-sized companies the Prime Day of Amazon t

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