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Tech & Science Microsoft manager admits: the Xbox was about to die.

05:15  23 november  2020
05:15  23 november  2020 Source:   finanzen.net

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Microsoft's competitor to Sony's Playstation - the Xbox - has become an indispensable part of the tech industry. Now Xbox boss Phil Spencer recently explained in an interview why the division had to be saved from 2014 and what role he played in it.

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Only a few months after the launch of the Xbox One, would have had to cut almost the entire division to Microsoft and leave the market for gaming consoles to Sony . In an interview with Shacknews, today's Xbox boss Phil Spencer speaks about the company's internal uncertainties that made working on the Xbox more difficult in 2013 and 2014.

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Same here, Xbox one controller is going crazy. Also got stuck a lot of times on connecting while was trying to exit the shared locker. My latest session was less troubled luckily but still had Sam jump and punch the air, lol.

Resignation of Xbox President Don Mattrick

One of the company's internal insecurities was the resignation of the then Xbox boss Don Mattrick. When, according to Spencer, the Xbox team received negative reactions after the console was presented at the E3 games fair, it had no leader and was spread across the entire company. There was Marc Whitten's platform team, Spencer's first-party games team in another department of the company and a separate marketing team - which made the launch incredibly difficult.

"We got it [anyway] and launched the Xbox One more or less on time," Spencer told Shacknews. The Xbox One was released in November 2013.

CEO change: New Microsoft boss Satya Nadella

In addition, the changes in the management level at Microsoft have made things more difficult: While the Xbox division was without management, the post of Microsoft CEO had to be filled again. As Steve Ballmer's successor, today's CEO Satya Nadella took over management of the company. In the face of stiff Xbox competition from Sony's Playstation in 2014, Nadella had to have a review to see if the entertainment division was worth enough to keep it alive. Spencer was able to convince him, as he explained in the interview: "[Satya] and I had a discussion and [...] I said:‘ You know, gaming can be a really important customer segment for the company. ' He didn't quite understand it [...] because he hadn't had much to do with it before. But he was ready to count on us and our team. "

Rebuilding the Xbox team by Spencer

Mainly for the reason that there was no other responsible person available, Spencer came to the post of Xbox boss: "Let us make as many decisions as possible in the interests of our players", has been the motto of the team, which has been working closer together again since then, says Spencer.

According to Statista, the Xbox consoles are among the best-selling consoles worldwide and thus contribute significantly to the corporate value of Microsoft. Their market value is around 1.6 trillion US dollars (as of November 19, 2020). Olga Rogler / Finanzen.net Editor

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usr: 1
This is interesting!