Tech & Science Spotify Podcast Ads now also available in Germany

17:16  21 january  2021
17:16  21 january  2021 Source:   t3n.de

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Advertising on Spotify has never been easier. With Spotify Advertising , your message is part of these moments, helping you create and serve ads that get heard and drive action.

Note: While Spotify doesn’t play ads that interrupt the music listening experience of Premium subscribers, some podcasts may include advertising , host-read endorsements, or sponsorship messages. Find and play podcasts and shows.

Spotify is now making the Spotify Podcast Ads advertising format and the Streaming Ad Insertion (SAI) control tool available to all advertisers and agencies in Germany. This offers the opportunity to better monetize podcasts.

Vom Podcast-Boom zu profitieren, ist für Werbetreibende bei Spotify jetzt ein Stück einfacher. © masterpiece / Shutterstock Benefiting from the podcast boom is now a little easier for advertisers at Spotify.

The podcast boom is unbroken in Germany and has not subsided over the past few months due to the pandemic - on the contrary. But the potential to make money with well-produced advertising is still limited in many formats. In the past, it was also a challenge for companies to purchase a large volume of media services in podcasts and to present spots there. The large number of offers made it even more difficult to identify the right environments for the digital marketing campaigns in the audio context. Since podcasts are downloaded frequently, advertisers can hardly track whether and to what extent their ads are actually heard.

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Podcast ads drive meaningful engagement for advertisers — from brand-building to direct response objectives. Advertisers can have their messages delivered by trusted We now have a wide range of podcast advertising opportunities available at Spotify , and we’re here to help you get started.

Spotify wants to ensure you never forget a podcast advertiser’s promo code again. The company announced today that it’s testing a new feature The test is first launching with Harry’s in the US on the podcast Last Podcast on the Left and with Hello Fresh in Germany on the podcast Herrengedeck.

With Streaming Ad Insertion, Spotify Podcast Ads are now supposed to provide companies with confirmed and measurable ad impressions which, with the help of target group insights and ad performance data, contribute to the optimization of audio advertising strategies. The advertising companies and their agencies can book pre-, mid- and post-roll ads in the available episodes for almost all Spotify original and Spotify exclusive podcasts, such as "Herrengedeck", "Dick & Doof ”or the daily podcast“ You never stop learning ”.

If there is no suitable content available for use in the booked environment, Spotify also offers a network of professional speakers. Sometimes, however, the podcast hosts also speak the advertising contributions themselves as host reads.

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Today Spotify announced Spotify Podcast Ads powered by Streaming Ad Insertion (SAI) which How does this set the stage for the future of podcast advertising across the industry? Today, SAI is only available for Spotify originals and exclusives. When is this offering going to be available for a

Ad Studio helps you be heard by the right Spotify listeners with audio and video ads — plus, it’s easy. Promote your music. See how your ad campaign impacted streams and listener growth on Spotify with streaming conversion metrics. These actionable insights can help you with future campaigns.

First bookings from Linkedin, Otto and Mediacom

Otto, the agency group Mediacom and Linkedin are the first companies to take advantage of the Spotify offer. Mediacom in particular emphasizes the measurability of the resulting reach, which can be planned and measured more easily thanks to the Spotify environment. Linkedin also explains that they have received helpful metrics in the campaign reporting, including the number of confirmed ad impressions, the net reach, the completion rate and the average contact frequency. Overall, the campaign achieved an exceptional completion rate of 96 percent. 84 percent of the listeners were users of Spotify Premium who could not be reached via ads in the music area on Spotify.

Spotify explains that 22 percent of its own users would also listen to podcasts via the platform. In the past year, the number of podcast listeners on the platform almost doubled. According to an evaluation by Spotify itself, German-speaking podcast users listen to podcasts for 38 minutes on an average weekday - on weekends it is an average of 66 minutes per day. And the ARD-ZDF online study showed that 27 percent in Germany listen to podcasts more or less regularly.

It is still remarkable - regardless of the new Spotify offer - how difficult it is for advertising companies to deal with this segment of audio content.

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