Tech & Science Floc: Brave and Vivaldi do not want to deliver new tracking technology from Google

15:30  14 april  2021
15:30  14 april  2021 Source:   drwindows.de

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  FLoC: Brave und Vivaldi wollen neue Tracking-Technologie von Google nicht ausliefern © Provided by Dr. med. As a company in the United States and the European Union, Windows

Google is longer under pressure and is already exposed to various antitrust procedures and allegations of data protects due to its dominance in the advertising business and its tracking methods. In order to dispel the concerns and at the same time meeting the increasing relevance of Adblockers, the company has been requiring some, sometimes symbolic measures. These include, among other things, the Privacy Sandbox, the Coalition for Better Ads, the abolition of Third Party Cookies in Google Chrome or the manifest V3, which would clearly restrict the power of Adblockers.

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A central building block is also the new Federated Learning of Cohorts method (FLOC), with which Google waive outwardly to an individual tracking of individual users and instead want to change to stakeholders, which should then be offered to the advertising industry. However, this model is in criticism and an antititust procedure in the USA has recently been supplemented at this point. De facto relocates Floc, which is part of the chromium platform and thus also other chromium-based browsers are concerned, the individual tracking so only from the servers of Google in the user's browser. As a result, Google would possibly even expand its power in this area.

Brave and Vivaldi against FLOC acquisition

At the same time, however, it is on the developers of other browsers, as they deal with Floc as a technology and whether they also deliver them in their projects. With Brave and Vivaldi , two of the more famous representatives have now been pronounced and will remove them from their own chromium base. Of course, users of Mozilla Firefox and Apple's Safari Browsers are also on the safe side, as these browsers continue to travel with their own engine.

The problem with chromium is that Brave and Vivaldi are known representatives, but throw little mass into the ring in terms of user numbers. In the western world, it will be much more important to position Opera with its potentially 380 million users and Microsoft Edge, which is preinstalled for more than one billion Windows 10 devices, among other things. Microsoft and Opera is a decision on Floc but still out.

Siemens and Google cooperate at ki .
© default_credit Siemens partner for our customer-in-the-discrete-industrial --- Google Cloud and Siemens Digital Industries want to optimize manufacturing processes together with Ki-based solutions and the Improve productivity. Siemens integrates data analysis and artificial intelligence (ki) of the Google Cloud in its Digital Industries Factory Automation Portfolio.

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