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Tech & Science Apple unveils a new iPad and

00:25  21 april  2021
00:25  21 april  2021 Source:   ouest-france.fr

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 iPads and Smart Trailers: Apple Event on April 20: These new devices could show the group Now it's official: Apple will stop his first keynote of the year 2021 on 20 April. In the rumor kitchen it besters, many products are stuck in the pipeline. © Picture Alliance / Matthias Schrader / Apple loads an Apple for April 20th has left a lot of time this year. Normally, the Group organizes a keynote in March or represents new products this month (last year the iPhone SE, 2019 several services). Now the company invites only on April 20 to the first product presentation of the year 2021.

Raja Bose, responsable marketing chez Apple, a présenté le nouvel iPad Pro depuis Cupertino (États-Unis). accessories © Via Reuters Raja Bose, Apple Marketing Manager, introduced the new iPad Pro from Cupertino (United States).

The first Apple Keynote of the year 2021 gave interest to the iPad Pro and a new gadget, the AirTag.

Apple presented on Tuesday, April 20, 2021 new products - computer, tablet and accessories - supposed to bring the consumer into another dimension from his living room, but did not extend on the next update of his system. Mobile operation, which could tubulate advertising on laptops.

Les Airtags d’Apple. © Apple inc. HANDOUT / EPA / MAXPPP Apple's AirTags.

The star of the first marketing event of the apple brand in 2021 was his new tablet, the iPad Pro, equipped with 5G and the M1 chip, developed by Apple and in the process of integration with its devices from the END 2020.

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In May, the 11-inch model will be marketed from $ 800 in the United States (with the minimum storage capacity and without access to cell waves) and that of 12.9 inches from $ 1,100.

The rise of teleworking benefits the iPad

"In the context of teleworking, Apple is experiencing a major Renaissance on the iPad side, with a growth of 40% over one year in recent quarters thanks to employees and students who have invested In the latest model », commented on the analyst Dan Ives de Wedbush.

It estimates that less than half of Apple's users in the world have replaced their device, which should give momentum to the new range in the coming months.

The Californian group also bets on the M1, supposed to be more efficient. She replaced Intel chips on portable computers released in November and is one of the strengths of the new iPads and brand's new desktop computer, the iMac, which will be sold from $ 1,300.

Why Apple’s latest gadget is catching the attention of antitrust regulators

  Why Apple’s latest gadget is catching the attention of antitrust regulators Apple’s new AirTag looks and works a lot like the trackers produced by Tile.Tile once again encouraged Congress to take a closer look at Apple in a Senate antitrust hearing, where Tile’s general counsel, Kirsten Daru, testified alongside executives from Spotify, Match, Google, and Apple. The hearing came as Apple has repeatedly been accused of anti-competitive behavior due to its requirement for all iOS apps to be distributed through Apple’s App Store, where Apple takes a commission for sales.

The M1 makes it possible in particular to reduce the sound level of the machine of 50%, ensures the company.

Airtags To no longer lose its business

on the accessories side, Apple now produces Bluetooth tags, theirtAgs, to fix on its essential objects (keys, handbags, etc.) to find them easily via its iPhone.

They can only be used with mobile devices under iOS 14.5, the update that must be deployed "next week" , according to a statement.

The Apple's operating system will then include a device called Transparency Tracking App, which is supposed to give more control to users on their personal data.

But its Facebook neighbor and other mobile application publishers see it above all a way for the giant technology to strengthen its control over the ecosystem and to harm their advertising-based economic model and therefore the tracking of consumers.

Apple powdered expectations - Apple share after record sales and share buyback asked .
The second quarter numbers of iPhone manufacturers Apple were expected by investors with tension. © Provided by finanzen.net Philippe Huguen / AFP / Getty Images Apple is started with strong numbers this year, as it used to be achieved earlier only in the Christmas business. The iPhone Group increased sales over the past quarter by 54 percent to $ 89.6 billion. The profit fell with 23.6 billion dollars (19.5 billion euros) about twice as high as a year earlier.

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