Tech & Science The Social Tiktok network exceeds one billion users assets

16:25  28 september  2021
16:25  28 september  2021 Source:   ouest-france.fr

Jagmeet Singh, the Canadian candidate who dusts political communication on Tiktok

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Une jeune femme ouvre l’application TikTok. © Guillaume Saligot / West-France a young woman opens the Tiktok app.

Monday, September 27, the Social Tiktok network announced that they have exceeded the billion active users. Its growth has been boosted by the sanitary crisis and confines.

The Social Network Tiktok affirmed Monday 27 September Count more than one billion active users (at least one connection per month), only four years after its launch by the Chinese bytedance group.

The Platform has earned more than 300 million users since July 2020, last date on which the company had communicated attendance figures.

An accelerator shot during the

confines already popular before the coronavirus pandemic, mainly thanks to its viral choreographes on POP tubes, Tiktok has benefited from a major accelerator with the confines, the closure of the schools and the telework.

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initially constructed on the videos of 15 seconds maximum, the platform has passed the limit to 60 seconds, then to 3 minutes beginning July to attract a wider audience and compete with YouTube.

For its part, Google's subsidiary launched YouTube Shorts, deployed in more than 100 countries mid-July, to compete with Tiktok on the short format segment.

The bytedance subsidiary, whose equivalent in China is baptized Douyin, remains nevertheless at a good distance from YouTube, which claimed 2.3 billion users monthly active in 2020.

Tiktok now seeks to make up the attendance of its platform. , what she was slow to do in her debut.

The social network has accelerated in advertising last year and launched, at the end of August 2021, a new feature that allows its users to buy products offered on the platform by the content creators.

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