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Tech & Science Rights Nearby: In Ireland, Google starts a new partnership with the online press

15:05  25 october  2021
15:05  25 october  2021 Source:   rfi.fr

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Google News Showcase permet aux internautes d'avoir accès à des articles alors qu’ils sont normalement disponibles via des abonnements payants. © Denis Charlet AFP Google News Showcase allows Internet users to have access to items while they are normally available via paid subscriptions.

In Ireland, eight press groups have just signed an agreement with Google, to allow the search engine to use some of their items. Google News Showcase is the name of this new offer that offers free users of enriched content.

eight groups and about fifteen titles have just joined Google News Showcase. Yet their articles are already in the "News" tab. Google News Showcase is a new service, a new experience according to the term marketing, which will make it possible to really highlight the content of each title, without necessarily searching by keyword.

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Starting items with high added value

on the "Dublin Live" panel, a news site in the capital, for example there are three main titles: this morning, two miscellaneous facts and the interview of A star of the Irish TV. If you click on the cartridge, Google offers the latest published articles as well as highlighting a news, with a little context in three points. The user will even be able to access normally paid articles, via this service.

The main titles read in Ireland! Irish Times, Irish Independent - the two big paper daily, the Daily Mirror, more tabloid, "The Journal", one of the main online titles and a myriad of regional titles across the country participate in this Quite general and wide offer in its potential audience.

Google pays money to press editors to use their content, as a kind of "license". In exchange, press groups must respect a confidentiality clause. Obviously, the amount of the license has not been revealed; It would be a "5 to 7 digit" payment according to Google's news leader. Monthly? Annual? For their part, press companies explain that it is more visibility and exhibition and that they do not "do that for money".

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The Irish media are paid

for the user, it's financially free, but to access normally paid items, those who are protected by a "paying wall" and that will be accessible with the News Showcase, you have to create An account, ie give an email address, coordinates. These data are valuable for newspapers as for Google. And newspapers and sites are based on the possibility of converting these visits into real subscriptions.

Google on its side wins clicks, to start. And above all, it is a way, a little diverted from overcome from neighboring rights, European legislation that calls for digital giants to pay news companies if they use, even an excerpt from their articles. What Google refused to do so far. He was even sentenced to France for that . The News Showcase is therefore a way of imposing one's own terms, paying for some 200 publishers in the world. In France, the service is not launched yet.

to read also: neighboring rights: Google signed an agreement to pay the French press

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