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Tech & Science advertising revenues drive the business: Google Mother Alphabet increases profit strong - alphabet stock predatory slightly weaker

13:45  27 october  2021
13:45  27 october  2021 Source:   finanzen.net

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The Google Mother Alphabet has opened her books for the third quarter 2021.

Peter Bischoff/Getty Images © Provided by Finanzen.net Peter Bischoff / Getty Images

The Google Mother Alphabet continues to benefit enormously from the digitization of life in the corona pandemic. In the past quarter, the Internet Group sales increased by 41 percent year-on-year to $ 65.1 billion (€ 56.1bn). In the profit there was a jump from $ 11.2 to $ 18.9 billion, as alphabet announced after US stock exchanges on Tuesday.

As usual, Google's advertising business contributed $ 53.1 billion to the lion's lion's share of revenue. While the ads in the field of Google's search engine are still the bearing pillar, the video platform Youtube also brings in more money. Your advertising revenues increased from 5 to $ 7.2 billion. But even from this significant increase, some were still disappointed.

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Unlike Facebook, Google is only affected by Apple's measures for more privacy on the iPhone. All app developers have expressly asked for permission since summer iPhone users if they want to pursue their activities across different applications and services for advertising purposes. According to surveys, most users reject this. Accordingly, many previous business models of the advertising industry advantse. According to Facebook, it became more difficult to personalize the advertisement and advertise customers to deliver data to the efficiency of their ads.

On Google, the displays are mainly switched to individual search terms - Apple's restrictions do not make any restrictions on the Internet Group. With Youtube, however, some ads have been slightly affected by the changes, said Financial Chef's Ruth Porat.

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The shop with cloud services, where Google wants to close the gap to Amazon and Microsoft , grew by around 45 percent to just under five billion dollars. Again, some analysts had expected more.

continues to make alphabets other subsidiaries, for example, with self-propelled cars or delivery drones only little sales - but high losses. The regulated revenues of these divisions barely allocated $ 178 to $ 182 million. They introduced an operational loss of around 1.29 billion dollars - after a minus of $ 1.1 billion a year ago.

For the Alphabet Share, the predatory trading at the NASDAQ is temporarily 0.10 percent down to $ 2,789.02.Red. FINANCEN.net / Mountain View (DPA-AFX)

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