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Tech & Science Despite Million Downloads: Codecheck app threatens the

16:25  29 november  2021
16:25  29 november  2021 Source:   businessinsider.de

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not only under vegans the app is considered an insider tip to check products for animal ingredients. With Codecheck, food and cosmetics can also be considered on unhealthy or even dangerous ingredients. This works over the printed barcode to scan the user with your smartphone. Subsequently, Codecheck displays on the display if there are questionable ingredients, such as microplastics or animal ingredients in the product. A popular program: According to own information, Codecheck brings on more than ten million downloads and 4.5 million registered users. However, they may have to look for an alternative soon.

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Because after founding scene information, the company threatens behind the app. Already on 19 November, the insolvency proceedings were opened at the district court in Charlottenburg. Florian Linkert was ordered to the preliminary insolvency administrator. He was not reached at short notice on request. As CEO of Codecheck, Gabriele Ottino continued to know, better known as Ex managing director of the appointment finder platform doodle.

"Not enough sales generates"

Even if Codecheck has not started right in recent years - the idea is already back to the beginnings of the millennium. In 2002, the student Roman Blätenbacher initially launched an online database on which any ingredients, nutrients and manufacturers of products could capture. In 2010, the launch of an app followed for the iPhone. Four more years later, Blichenbacher made a real startup from the former hobby project: he brought first investors on board , which involved over the years with around 4.2 million euros to Codecheck. The last funding took place in 2017. At that time, the Swiss Technology Funds and the Altinvestors invested Polytech Ventures and MGO Digital Ventures.

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  Trotz Millionen Downloads: Codecheck-App droht das Aus © Provided by Business Insider Germany

Making Money wanted Codecheck, especially with advertising in the app and with paid premium features. So users were able to hold the app with a one-time payment of 9 euros advertising free of advertising and also scan products without internet connection - a particularly in supermarkets with bad cell phone reception practical feature. Hard-minded fans could also support the company with monthly contributions in the amount of five euros. Codecheck was also hoped for revenue through consumer goods manufacturers, which should use the product and anonymized user data to recognize consumer trends at the earlier.

But the business model obviously did not turn out to be sustainable. "In the years since it gives Codecheck, advertising and end-user subscriptions have not generated enough sales to cover the costs," explains the company on demand from founder scene. The new B2B business has also needed further investment to yield money in the long term. "This investment funds could not be found."

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How to continue with Codecheck?

How it continues for Codecheck is open. From the company's company it is said that it will be "intense" worked on a "long-term solution" and to ensure the further operation of the app. It would be conceivable, for example, that a cosaver manufacturer takes over the app - also from interest in the data.

That would be good news for the currently 24 employees of Codecheck. Her disappointment about the bankruptcy of her employer is particularly large, it says. "The worst thing was," Managing Director Gabriele Ottino explains "to stand before the gathered team and to tell them that we did not manage. It was not just a job for everyone, but a work from true, personal conviction. "

codecheck-app-insolvent © Codecheck Codecheck App Insolvent

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