Tech & Science Google's Developer Policy Now Prohibits Android Lockscreen Ads

00:41  03 december  2017
00:41  03 december  2017 Source:   gizmodo.com.au

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4. Developer self promotion must meet these guidelines. Self promotion is meant for community Having worked in retail wireless, most people that are impacted by these lockscreen ads have zero idea That line means that unless the app is a lockscreen app (In other words it replaces the default

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a person holding a cell phone© Provided by Allure Media Pty Ltd Ads in smartphone apps are already annoying, but did they have to go and put them on your lockscreen too? It looks like some developers may have pushed their luck; Google has updated its Policy Center to explicitly call out -- and prohibit -- apps from showing advertising on Android lockscreens.

Google's Developer Policy Center does a good job of not only describing, but showing what sort of advertising is not OK. A new section has appeared on the page, specifically targeting everyone's new favourite ad type:

Lockscreen Monetization

Unless the exclusive purpose of the app is that of a lockscreen, apps may not introduce ads or features that monetize the locked display of a device.

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Thankfully, Google is now heavily coming down on such apps and is banning such behaviour. The update policy mentions that unless an apps exclusive Unless the exclusive purpose of the app is that of a lockscreen , apps may not introduce ads or features that monetize the locked display of a device.

Display advertising might be Google ’ s bread and butter, but not all ads are created equal That’s why the search giant built an ad -blocking feature into Chrome, and why it’s banning another category of Basically, developers can still monetize applications designed for the lockscreen with ads , but

The succinct rule leaves a little wriggle room for lockscreen apps themselves, but for everything else, it's now a no-go zone.

Hopefully Google will be proactive in removing apps that go against this policy, but at the very least, it should significantly curtail the appearance of new apps and updates that try to cash in on your lockscreen.

Google pauses crackdown on apps that use accessibility features .
Almost a month ago, Google cracked down on developers that used Android's accessibility features for apps that weren't expressly created for people with disabilities. Several developers complained about the strict policy enforcement, which could affect apps like Last Pass (which uses accessibility features to help fill in form fields and passwords), Tasker (which uses the features to monitor launched apps) and Greenify (which shuts down apps when they use too much power).

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