•   
  •   

Tech & Science United States. Google and Meta leaders accused of having an anti-competitive agreement

09:37  15 january  2022
09:37  15 january  2022 Source:   ouest-france.fr

Cookies: CNIL sanctions heavily Google and Facebook

 Cookies: CNIL sanctions heavily Google and Facebook © Pawel Cookies / UNSPLASH Cookies: CNIL sanctions heavily Google and Facebook The CNIL, guardian of the private life of the French, has inflicted heavy fines of respectively 150 and 60 million euros in Google and Facebook for their practices in terms of "cookies", these digital tracers used in particular for targeted advertising. is a colossal sum.

Google détenait 28,6 % du marché publicitaire numérique mondial en 2021. Photo d'illustration. © Reuters Archives. Google owned 28.6% of the global digital advertising market in 2021. Stock Photo.

Several American states have tabled prosecutions against the two colossics of tech. The latter are accused of having passed an illegal agreement in 2018 to establish their dominance of the online advertising market.

The highest-placed leaders of Google and Meta (Facebook's mother house) were directly involved in an illegal agreement in 2018 to establish their dominance of the online advertising market, from after charges of American states.

A coalition of States taken from the Texas has submitted Friday in a New York court a new version of the prosecution text initially launched against Google in December 2020.

President Xi Jinping is set to extend his 10-year rule in 2022. This is how China has transformed under his reign

  President Xi Jinping is set to extend his 10-year rule in 2022. This is how China has transformed under his reign This year, President Xi Jinping is set to extend his 10-year rule — and it's unlikely to end for life. From purges, to tightened freedoms, disappearances and rights abuses, we take a look back at how China has dramatically changed under his reign.Disappearing celebrities, billionaire crackdowns, the Evergrande fiasco, hypersonic missile tests, Hong Kong activist arrests, trade wars, climate goals, COVID.

Manipulation of advertising sales

according to their accusations, the giant of the Online search sought to oust competition by manipulating advertising auctions - the ultra-sophisticated system that determines which advertisements are displayed on web pages according to the anonymous profile of the user.

The legal documents revealed on Friday make clear reference to the patterns of Google, Sundar Pichai and Philipp Schindler, as well as Sheryl Sandberg for Facebook, even if his name is barred with a thick black trait.

"These negotiations led in September 2018 on an agreement between Google and Facebook signed by Philipp Schindler, Vice President and Director of Sales and Operations of the Google Advertising Branch, and Madame (Barré, NDLR), Director of Operations and Member of the Facebook Board of Directors, who herself had a time directed advertising at Google ', detail the prosecutors of the States. "The general manager of Google, Sundar Pichai, also personally approved the terms of the agreement" , they add.

Meta faces billion-pound class-action case

  Meta faces billion-pound class-action case Facebook's 44 million UK users could share £2.3bn in damages, a competition expert intending to sue Meta saysDr Liza Lovdahl Gormsen alleges Meta "abused its market dominance" to set an "unfair price" for free use of Facebook - UK users' personal data.

Alliance

The complaint cites an email sent by Sheryl Sandberg to Mark Zuckerberg, where she describes the project as

"strategically very important" .

Depending on the floor, Google feared that an alternative system of allocation of advertising spaces will be adopted too widely, allowing site publishers to circumvent its commissions. The Californian group then convinced its neighbor to make alliance.

"The non-exclusive agreement with Google and the similar agreements we have with other auction platforms have helped to strengthen competition for advertising investments" , responded to a META spokesperson. "These professional relationships allow Meta to offer more value to advertisers while offsetting publishers fairly: everyone wins" , has he continued.

Google has not immediately reacted a stress of AFP.

The two colossics of tech, like Apple and Amazon, are accused of abuse of dominant position by a growing number of authorities in the United States. Google holds 28.6% of the global digital advertising market in 2021, according to the Cabinet Emarketer, right in front of its Facebook neighbor and its 23.7% of the cake shares.

Nuclear Iranian: Washington and Tehran are considering direct negotiations .
© Aziz Taher, Reuters The Iranian Foreign Minister Hossein Amir-Abdollahian in Beirut October 7, 2021. The Iranian Foreign Minister said Monday for the first time that his country was open to direct negotiations with Washington on nuclear power. The spokesman for American diplomacy felt that meeting directly would be "more productive".

usr: 0
This is interesting!