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Tech & Science Gaming app Fortnite eclipses Candy Crush record

09:55  12 april  2018
09:55  12 april  2018 Source:   9news.com.au

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( Fortnite has eclipsed Candy Crush in player spending over the last seven days. Image: Sensor Tower). But the cash will only continue to roll in for the game ’s developer, Epic Games , as the app is yet to be released on Android mobile platforms.

Not only does it have only cosmetic items for sale, while Candy Crush sells lives, Clash of Clans sells resources and time-skipping, and Pokémon GO sells in- game items, Fortnite is also selling its cosmetics without gambling -based loot boxes.

a fire hydrant on the side of a road© Provided by Nine Digital Pty Ltd

There is a new king of the iTunes App Store that is free to play, generating nearly $USD2 million ($2.58 million)in sales a day and tipped to smash records for months to come.

Fortnite, a third person shooter game, was released in 2017 and now has a stranglehold over the iTunes App Store.

After being released onto Apple's mobile platform last month, the game has grossed more than $USD15 million ($19.36 million) worldwide and has been downloaded more than 11 million times, according to app-tracking website SensorTower.

The revenue generated is currently dwarfing the likes of popular mobile games Candy Crush Saga and Clash of Clans.

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Fortnite Is Quickly Dethroning Clash of Clans, Candy Crush and Pokémon Go. Even though the latter three mobile apps are much older than Fortnite , the game is expected to maintain its popularity, especially when it becomes available for Android in the near future.

Thanks to in- app purchases, Fortnite continues to grind record after record on the App Store. With such a figure, Fortnite races past popular games like Candy Crush Saga, Clash of Clans, and Pokémon GO.

But the cash will only continue to roll in for the game’s developer, Epic Games, as the app is yet to be released on Android mobile platforms.

Today Show Tech Expert Trevor Long from EFTM.com said he expects the game to break even more records.

"The Fortnite craze has the same viral feeling as games like Angry Birds or Clash of Clans and I wouldn’t be surprised to see it in the charts for a very long time to come," says Long.

"Because it can be played on Playstation and XBOX too it’s a true cross platform game so people will enjoy it wherever they are."

Long says while the game involves a shooter aspect, it’s not as graphic as other games available on the App Store.

"This game’s objective is to shoot and eliminate the opposition," he said.

"I don’t say ‘kill’ because in Fortnite the game is very much a cartoon style, there isn’t a high level of realism that you might see in other games. When a character is eliminated there is no blood or gore they simply disappear from the game."

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And it seems that removing the Fortnite iOS invite system has resulted in massive gains for developer Epic Games . According to a report from analytics firm Sensor Tower, Fortnite has earned more from in- app purchases than Clash of Clans, Candy Crush Saga, and Pokemon Go in the last seven days.

Sensor Tower’s data indicates that the game is in the top 10 grossing in 23 countries, out-earning household names such as Candy Crush , Clash of Clans, and Pokémon Go. Have you been playing Fortnite on your iPhone or iPad? Have you indulged in any in- app purchases?

"It’s also known as PvP (player vs player) and can be played solo against 99 other random participants from anywhere in the world, or in “squads” where you join with your friends and try to win as a team."

Australian Apple customers have also jumped on-board the game.

"The game on Apple devices is number 1 in Australia also, while there are no local download numbers, it’s safe to say hundreds of thousands of Aussies are hooked on Fortnite," said Long.

While the game is free to download, there are various purchasing options within the game, with a Premium Battle Pass setting gamers back $USD10 ($12.91).

Fortnite’s reward based system for time invested in the game and wide-range of options to customise characters are major drawcards of Epic Games’ flagship product.

But Long says parents should be mindful of the online activity that Fortnite promotes.

"Parents should watch the game as their kids play it, or play it themselves before giving permission for the kids," he says.

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Granted, those games have all been out for years, with Candy Crush Saga now a six-year-old mobile game . But each game on that list has remained at the top of the App Store for years, and they’ve each matured into massive and stable revenue-generators. Fortnite , at least for now, is leading the pack.

"Guide for Candy Crush Saga" is a mobile app that teach you how to unlock all the levels of the popular game Candy Crush Saga. Fortnite Guidebook.

"Its level of graphical violence is low on a scale of many other popular games; but the real risk for kids is the online activity.

"Your kids can and will be in games with random people around the world. They should be reminded never to talk to people they don’t know; never to share personal information such as phone numbers addresses and never use their real name.

"Regular checks on how the game is going and showing an interest in their progress and achievements will allow parents to keep a close eye on the kids."

Much of the success of Fortnite is attributed to its high streaming rates on video platforms like YouTube and Twitch, which has revolutionised the way in which games like Fortnite are marketed to new audiences.

"Kids find out about products and games on YouTube and then the legend grows in the playground," said Long.

"It’s a complete and utter game changer for the children’s games and toys marketing world."

Snapchat now lets advertisers sell products directly through Lenses .
This week Snapchat is rolling out Shoppable AR, a new feature that makes it even easier for advertisers to sell goods through sponsored lenses. Now companies can essentially close that shopping loop, while keeping users inside the Snapchat experience. Shoppable AR makes it possible to add a button directly to a Lens, which users can tap on to visit a website where they can learn more about -- or more to the point -- just buy the product. Other options include a link to install an app or a “long form” video like a trailer. All of that happens directly inside the app.

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