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Tech & Science Comment: Just what was the point of Elon Musk's 'non-practical' submarine rescue effort in Thailand?

11:56  11 july  2018
11:56  11 july  2018 Source:   businessinsider.com.au

Elon Musk has offered to help rescue the Thai soccer team stuck in a cave

  Elon Musk has offered to help rescue the Thai soccer team stuck in a cave Elon Musk has said he is "happy to help" if there's anything he can contribute to the rescue mission of a Thai soccer team from a cave.  Elon Musk has said he is "happy to help" with the rescue of the Thai soccer team currently stuck in a cave.

Elon Musk — CEO of Tesla, SpaceX, and the Boring Company — is known for not spending a cent on advertising. Instead, as marketing consultant Sushovan Bej So then, what exactly was the point of Musk promoting (and defending) his submarine project? To encourage a waterfall of media coverage

Elon Musk /Twitter. For the past two weeks, the world fixated on the rescue mission of 12 boys and their soccer coach trapped in a cave in Thailand . Thai officials said that the submarine was "not practical ," and by the time it arrived, most of the boys were out of the cave. Musk has a history of

Elon Musk's team tests its submarine by simulating a narrow passage in a pool, July 8, 2018.© Provided by Elon Musk's team tests its submarine by simulating a narrow passage in a pool, July 8, 2018.

Editor’s note: The opinions in this article are the author’s, as published by our content partner, and do not necessarily represent the views of MSN or Microsoft.

  • For the past two weeks, the world fixated on the rescue mission of 12 boys and their soccer coach trapped in a cave in Thailand. Officials noted that it was a life-or-death situation for the soccer team and the rescue team on the ground.
  • While Thai Navy SEALs and many volunteers worked to retrieve the boys safely, Elon Musk tweeted about his "kid-sized submarine" that the rescuers could use over the past few days.
  • Thai officials said that the submarine was "not practical," and by the time it arrived, most of the boys were out of the cave.
  • Musk has a history of using Twitter as free advertising for SpaceX, Tesla, and the Boring Company. It's possible that the submarine project served the same purpose, regardless of Musk's intentions.

Elon Musk - CEO of Tesla, SpaceX, and the Boring Company - is known for not spending a cent on advertising.

Rain adds urgency to rescue of last five trapped in Thai cave

  Rain adds urgency to rescue of last five trapped in Thai cave Rescuers raced to save four young footballers and their coach who remain trapped in a flooded Thai cave Tuesday, as heavy rains threatened an already perilous escape mission that has seen eight of the boys extracted. The members of the "Wild Boars" team, aged between 12 and 16, were guided to safety through the twisting, submerged passages of the Tham Luang cave by a team of international expert divers flanked by Thai Navy SEALs over two days in a meticulously planned operation.

Elon Musk Thinks a Mini- submarine Could Help in Thai Cave Rescue . © Provided by Elon Musk ' s team tests its submarine by simulating a Over the weekend, Mr. Musk dispatched 10 engineers from his companies to assist in the rescue effort in Thailand . (Courtesy of Elon Musk via AP).

Engineer and tech entrepreneur Elon Musk of The Boring Company listens as Chicago Mayor Rahm Emanuel talks about constructing a high speed transit tunnel at Block 37 during a news SEE ALSO: Just what was the point of Elon Musk ' s ' non - practical ' submarine rescue effort in Thailand ?

Instead, as marketing consultant Sushovan Bej put it, his companies "let you and I discuss it, rave about it, hate on it, or rejoice in the spirit of going electric in a Tesla - be the catalyst to a viral and brilliant marketing campaign."

That's why it was curious when Musk spent the last four days tweeting about SpaceX and the Boring Company's efforts to build a "kid-sized submarine." Posting photos of "beautiful" cavesand updates on the creation of the device, he said the Thai government could use the submarine to rescue the 12 boys and soccer coach trapped in a Thailand cave.

By the time Musk had executed his vision and arrived in Thailand to test it, however, Thai Navy SEALs had already rescued most of the boys. On Tuesday, the SEALs announced that, after days of hard work, they had retrieved the entire team and their coach. Although Musk did not aid the SEALs in their mission, a number of peopleonTwitterhave thanked the billionaire for his efforts.

Elon Musk says in Thailand with mini-sub

  Elon Musk says in Thailand with mini-sub American space entrepreneur Elon Musk tweeted that he was in Thailand on Tuesday with a prototype mini-sub, at the flooded cave where five members of a youth football team remained trapped. "Just returned from Cave 3," Musk said."Mini-sub is ready if needed. It is made of rocket parts & named Wild Boar after kids' soccer team. Leaving here in case it may be useful in the future."On Instagram, he published video of a flooded cave, with rescuers.Cave Three is about two kilometers (1.2 miles) from the entrance of the cave network and is the base for Thai rescuers.

Divers testing the mini- submarine built by Elon Musk ’ s engineers to help rescue 12 boys and their soccer coach from a flooded Thai cave. The capsule was built with SpaceX parts. In the end, the cave proved too narrow and rescuers said the sub was “not practical .”CreditCreditElon Musk , via Reuters.

Elon Musk has suggested strategies for rescuing 12 boys and their soccer coach from a Thai cave. Engineers for three of Musk ’ s companies were en route on Saturday to help the rescue There are two or three engineers on the ground in Thailand , with more on the way, the spokesman said.

Thai officials now tell reporters that while they appreciate Musk's enthusiasm, the submarine was "not practical." Other local, expert divers have also noted that the rocket-powered machine would likely have a hard time fitting through the smallest parts of the cave (as narrow as 14 inches at one point).

So then, what exactly was the point of Musk promoting (and defending) his submarine project?

Third mission underway at Thai cave, aims to rescue all left

  Third mission underway at Thai cave, aims to rescue all left Divers have begun the third phase of the rescue of a youth soccer team trapped two weeks in a flooded cave in Thailand and aim to bring out the last four boys and their coach Tuesday. An ambulance has been seen leaving the site of the Thai cave where divers are carrying out what they hope is a final mission to bring out four boys and their soccer coach still trapped deep inside.

Elon Musk ' s team tests its submarine by simulating a narrow passage in a pool, July 8, 2018. Elon Musk /Twitter. For the past two weeks, the world fixated on the rescue mission of 12 boys and their soccer coach trapped in a cave in Thailand . Officials noted that it was a

Elon Musk /TwitterElon Musk ’ s team tests its submarine by simulating a narrow passage in a pool, July 8, 2018. For the past two weeks, the world fixated on the rescue mission of 12 boys and their soccer coach trapped in a cave in Thailand . Officials noted that it was a life-or-death situation for the

To encourage a waterfall of media coverage about his brilliant ideas? To bury recent bad pressabout pay inequity, accusations against a female reporter, and widespread layoffs at Tesla? To capitalise on the world's attention on the rescue? To facilitate a narrative of himself as a saviour? To bump his companies' own valuation?

Musk has seen profits from his tweets before. As CNN reported in 2014, Tesla shares went up nearly 6% - totaling about $US2 billion - in the week after Musk tweeted that it "was time to unveil the D and something else." The mysterious tweet may have hinted that the car company planned to reveal an all-wheel drive or dual motor version of the Model S or new driverless technology. More recently, in April 2018, Tesla shares also jumped after Musk tweeted that the company will be profitable and cash-flow positive in the third quarter, CNBC reported.

Most of the world will not remember the names of the Thai SEALs who risked their lives on the ground to save the soccer team. But they will remember Musk.

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