•   
  •   

Tech & Science Who are the firms selling your data?

04:11  12 july  2018
04:11  12 july  2018 Source:   bbc.com

Woolies and Coles rake in BAGS of cash: How the supermarket giants are set to make an eye-watering $241 MILLION every year from the single-use plastic bag ban

  Woolies and Coles rake in BAGS of cash: How the supermarket giants are set to make an eye-watering $241 MILLION every year from the single-use plastic bag ban Before the phase out of plastic bags Woolworths and Coles provided about six billion bags a year which reportedly cost them only three cents per bag.Supermarkets are set to cash in on the new plastic bag ban with a hefty $241 million profit from selling reusable plastic bags and not providing plastic bags for free.

Who are the big players? It involves diving into often complex relationships with data brokers and data analytics firms . In Facebook's case it had three data broker partnerships - with Acxiom, Experian and Oracle Data Cloud.

They're called data brokers, and they are collecting, analyzing and packaging some of our most sensitive personal information and selling it as a There are firms that specialize in doing it. Steve Kroft: So you can combine this data with other data that's available and figure out who someone is ?

Mark Zuckerberg: The Facebook data scandal has led to close scrutiny of data brokers© Reuters The Facebook data scandal has led to close scrutiny of data brokers Offering handy parenting tips and £200 worth of vouchers, Emma's Diary may have seemed like the perfect website for new parents to sign up to.

But in exchange for free nappies, they also gave consent for their data to be used for a mix of advertising purposes.

It has now emerged that the data was sold to the Labour Party in 2017, even though the consent did not extend to political parties.

The site now faces a fine for misuse of personal data.

The case is part of the Information Commissioner's inquiry into political digital marketing, following the Cambridge Analytica data scandal.

Australia's services sector just expanded at the fastest pace on record

  Australia's services sector just expanded at the fastest pace on record Australia's services sector expanded at the fastest pace on record in June, according to the Ai Group. New orders surged, suggesting the strong momentum will continue in the months ahead. Australia's services sector is the largest employer in the country, and therefore the most important, especially at a time when the Reserve Bank of Australia (RBA) is banking on stronger labour market conditions to lift wage and inflationary pressures.

It involves diving into often complex relationships with data brokers and data analytics firms . An advertiser wanting to target new mothers could use information gleaned from data brokers about those who had recently bought baby products using a store rewards card.

Who are the big players? It involves diving into often complex relationships with data brokers and data analytics firms . In Facebook's case it had three data broker partnerships - with Acxiom, Experian and Oracle Data Cloud.

What began with a look at the misuse of Facebook data has now has opened a window on the complex ecosystem of online advertising, and thrown light onto the opaque world of data brokerage.

What is a data broker?

Data has been described as the "new oil" and data brokers play a huge role in extracting value from our personal information in all its forms.

Trump biographer: Trump didn't write any of his books

  Trump biographer: Trump didn't write any of his books A biographer of President Trump hit back at Trump's tweet touting himself as the author of "many best selling books," saying that ghostwriters had written all of the president's books. "President Trump didn't write any of his books. Ghostwriters on all of them," author Tim O'Brien tweeted Tuesday.

Who are the firms selling your data ? (bbc.co.uk).

Data brokers such as Acxiom make millions of pounds a year selling access to your data .

They collect it from hundreds of sources, including census information, surveys, public records and loyalty card programs.

They then sell that information to other organisations.

One researcher, writing about the role of data brokers back in 2014, described the entire industry as "largely invisible".

It is an industry that has to date been unregulated, although the introduction of the General Data Protection Regulation (GDPR) in the EU did put more onus on "data controllers" to ensure users understood how their information was being used.

Who are the big players?

Acxiom and Experian are probably the best-known data brokers - and they make a lot of money.

In the 2018 financial year, Acxiom is expected to make around $95m (£71m) and was recently bought by media advertising giant IPG.

But there are thousands of smaller players in the industry, alongside apps and websites that sign up users for one purpose, asking for consent to use their data, which is then sold on to advertisers.

Texas mother arrested for allegedly selling young children

  Texas mother arrested for allegedly selling young children A Texas mother has been arrested for allegedly selling her young children. Esmeralda Garza, 29, was arrested by Texas Department of Public Safety (DPS) officials on Friday after she allegedly sold her 7-year-old boy to two men, KRIS-TV reported. Garza was also in the process of selling two other children – a 2-year-old girl and a 3-year-old girl – as well, officials said.The arrest occurred after DPS officers executed a drug search warrant, according to KIII-TV.Garza, of Corpus Christi, was charged with the sale or purchase of a child, which is a third-degree felony.

Data brokers such as Acxiom make millions of pounds a year selling access to your data .

Who are the firms selling your data ? 2 points | by pmoriarty 1 day ago.

As part of its inquiry, the Information Commissioner's Office (ICO) investigated Experian, Lifecyle Marketing (the owners of Emma's Diary), CACI and Data8.

How are they involved in the Facebook scandal?

Digital campaigning is now hugely important for political parties. It involves diving into often complex relationships with data brokers and data analytics firms.

In Facebook's case it had three data broker partnerships - with Acxiom, Experian and Oracle Data Cloud. It also allowed political parties to target an audience by gender, location, interests and behaviours and it offered what it called its Partner Categories service, allowing advertisers to draw on information compiled by the data brokers.

This data allowed the political parties to further refine their targeting, based on information such as whether a person owned their own home, whether they were looking to buy a new car or whether they were a loyal customer of a particular brand.

For example, an advertiser wanting to target new mothers could use information gleaned from data brokers about those who had recently bought baby products using a store rewards card.

Blame 'superstar' tech firms for slow wage growth: OECD

  Blame 'superstar' tech firms for slow wage growth: OECD Fast-growing "superstar" tech firms are taking a growing share of national income in many countries, leaving workers' overall wage growth subdued, the Organization for Economic Cooperation and Development said on Wednesday. Though unemployment in most OECD countries has returned to pre-crisis levels, wage growth has not, even though many labour markets have become the tightest they have ever been, the Paris-based policy forum said in its annual Employment Outlook. One legacy of the 2008-2009 global economic crisis is that many workers were forced to accept low-pay jobs afterwards, weighing on overall wage growth.

Meet the data brokers. There’s a whole industry full of companies who make their money buying and selling our personal information. The FTC is working on busting this dark racket wide open, but in the meantime, they’re out there. Who are they? Can we stop them?

Data brokers such as Acxiom make millions of pounds a year selling access to your data . BBC (Technology). Click to read the rest of the news.

Facebook has now said it will end this practice, which had been one of the key methods marketers used to link users' Facebook data about their friends and lifestyle with their offline data about their families, finances and health.

What next?

Privacy International has described the scope and scale of the ICO's investigation as "mindboggling".

"It shows that data exploitation is rampant and systemic. This goes way beyond Facebook, or a single ruthless company."

The whole industry is now feeling decidedly nervous, said Paul Wright, chief executive of digital advertiser Iotec.

"I think it was fair to say that the digital marketing industry got a wake-up call with the introduction of GDPR, and this ICO inquiry will remind people that we have a regulator that has teeth, which will worry some of the bad players in the industry."

Gareth Oldale, a partner at law firm Sharpe Pritchard, thinks the ICO investigation will force websites such as Emma's Diary to rewrite their privacy policies.

"The ICO's view is that simply signing up for a website and giving consent to your data being used is not enough, if it is never made clear that it may be shared with political parties.

"It will no longer be acceptable if individuals sign up to a website for a particular purpose, and they then re-use data for a completely different purpose," he told the BBC.

Gumtree seller: 'The blade came within inches of my throat' .
A Gumtree sale has ended in terror after potential buyers drew a machete on a young Adelaide seller.Todd Chenda had advertised his Subaru WRX for sale on Gumtree and had agreed to meet two potential buyers at a hotel in Adelaide's southern suburbs at 9.30 last night.

—   Share news in the SOC. Networks

Topical videos:

This is interesting!