World Trump, Bloomberg each spend an estimated $10 million for 60 seconds of Super Bowl ads

00:42  08 january  2020
00:42  08 january  2020 Source:   washingtonpost.com

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Billionaire businessman and presidential candidate Mike Bloomberg has purchased a 60 - second television ad spot during the Super Bowl , in an effort to outshine President Trump ’s planned 30- second ad as a show of force and wealth against the president.

Michael R. Bloomberg ’s presidential campaign has secured a 60 - second advertising slot to air nationally during this year’s Super Bowl telecast, an ad buy that will most likely cost at least $ 10 million . Bloomberg campaign officials confirmed the buy on Tuesday and said they would be paying

Michael Bloomberg wearing a suit and tie: 2020 Democratic presidential hopeful and former New York Mayor Michael Bloomberg.© Jeff Kowalsky/Afp Via Getty Images 2020 Democratic presidential hopeful and former New York Mayor Michael Bloomberg. The campaigns of President Trump and billionaire Mike Bloomberg said Tuesday they have each purchased 60 seconds of ad time during the Super Bowl — pricey gestures underscoring the record spending expected in this year’s presidential race.

Bloomberg’s campaign said it purchased the ad at market rate, meaning it probably cost at least $10 million. Fox Sports executives have said they are selling 30-second ads for this year’s Super Bowl at “north of $5 million.”

Trump’s campaign said it had also spent $10 million, the beginning of a massive ad blitz heading into the election year. Politico first reported the Trump ad buy. Trump has been fundraising for his reelection since 2017, amassing a historically large war chest.

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The ad , which cost about $ 10 million , will counter 60 seconds from President Donald Trump ’s reelection campaign. After reports surfaced that Bloomberg was buying a minute-long ad , Politico reported that Trump ’s campaign upped its Super Bowl ad buy to match Bloomberg .

President Donald Trump and Democratic candidate Mike Bloomberg will each spend at least $ 10 million on 2020 TV ads during the Super Bowl . While it's unclear whether Trump 's ad will be for a full 60 - seconds or two 30 second spots combined, word that the president is moving in with an ad

“The president has built an awesome, high-performance, omnichannel machine and it’s time to give it some gas,” campaign manager Brad Parscale told Politico.

Neither campaign specified the content of their ads, which will air during the Super Bowl on Feb. 2. Last year’s Super Bowl drew nearly 100 million viewers, according to Nielsen ratings.

Bloomberg’s purchase is the latest evidence of his ad-driven strategy to carve a path to the Democratic presidential nomination. Bloomberg is self-funding his campaign.

He has already spent at least $100 million on campaign ads since entering the race in late November, spending heavily on ads that target Trump in battleground states and introduce himself and his record to voters in those states and online.

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Bloomberg campaign says 60 - second ad will ‘get under Trump ’s skin’, in show of financial force The Super Bowl ad represents a show of financial strength rarely seen in presidential politics due to Instead he is spending tens of million dollars on ads in larger states – like California – that vote on

Bloomberg is worth an estimated billion, making him one of the richest people in the world. Less than two months after reports emerged that President Trump ’s re-election campaign is considering airing a 30- second ad during the Super Bowl , Bloomberg ’s campaign decided to

Bloomberg’s Super Bowl ad, first reported by the New York Times, will come at a convenient time for the candidate — just a few weeks before Super Tuesday on March 3, when 16 states and territories have Democratic presidential nominating contests.

Bloomberg, who is skipping the first four early-voting states, is flooding airwaves in states that will vote on delegate-heavy Super Tuesday and states voting in early March, in hopes of winning enough delegates to forge a path to the nomination.

“Mike is taking the fight to Trump,” said Michael Frazier, a Bloomberg spokesman.

Trump’s campaign has previously bought pricey ad slots as a show of strength — such as running a television ad during Game 7 of the World Series, and a banner video ad on the YouTube homepage on the first day of a Democratic debate earlier this year.

Bloomberg, a former New York mayor, also aired a YouTube banner ad, during the Democratic debate last month, amplifying his message on one of the most expensive and widest-reaching digital advertising slots.

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