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World Cakes, beer, ice cream… what are the best launches for 2020?

00:15  18 september  2020
00:15  18 september  2020 Source:   pressfrom.com

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Gâteaux, bière, glaces… quels sont les meilleurs lancements 2020 ? © Peter Dazeley / Getty Images Cakes, beer, ice cream… what are the best launches 2020? It is the Kinder Cards biscuit, from the Ferrero brand, which is at the top of the new products that have attracted the most in 2020.

For Ferrero, product launches follow one another and are similar. Indeed, the Italian food company regularly trusts the first places in the ranking of innovations. And the 2020 version, released by Nielsen and unveiled by the specialized site Les Linéaires , is no exception. Thus, its new Kinder Cards cookie is at the top of the best product launches this year with a turnover of six million euros after three months on the market.

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The very first cookie from the Kinder brand is ahead of Nestlé's Starbucks coffee range, which posted a turnover of 4.7 million euros and three new products in the ice cream sector: Extrême Les Créatives (3.6 million euros), Magnum Collection (2.2 million euros) and Häagen-Dazs Fruit Obsessions (two million euros).

Hydroalcoholic gels in the top 10

In 2019, Ferrero already occupied the first place in the ranking with the launch of its Nutella biscuit which recorded a turnover of 9.6 million euros over the year. Same ranking in 2018 with Kinder ice creams and their turnover of 8.2 million euros. In 2016, it was the Nutella B-ready biscuit which had made an impressive start with a turnover of 14.5 million euros in three periods, details Les Linéaires.

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The "small" score of the Kinder Cards biscuit compared to previous start-ups is in particular due to the health crisis which weighed heavily on sales of the Italian giant. Launched in full containment, the Kinder Cards cookie has largely resumed its forward march when health measures have been gradually relaxed and this new product could well follow in the footsteps of Nutella Biscuit which has achieved the feat of achieving 43 million euros in turnover over 12 periods.

Note that in the ranking of 2020 product launches, there were two brands of hydroalcoholic gel in sixth (DMP - 1.9 million euros in turnover) and tenth ranks (Maison Berger - 1.6 million euros in turnover). In the top 10 we also find Côte d´Or Glaces (7th - 1.9 million), Leffe, light beer (8th - 1.8 million) and Jacks Daniel's, apple whiskey (9th - 1.7 million).

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