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World TikTok moves into ecommerce with Shopify partnership

00:46  28 october  2020
00:46  28 october  2020 Source:   msn.com

Amid e-commerce boom, anti-Amazon Shopify takes flight

  Amid e-commerce boom, anti-Amazon Shopify takes flight The pandemic has forced businesses worldwide to pivot online to survive, and many have turned to Shopify, a Canadian company that has emerged as a thriving alternative to Amazon. Founded 15 years ago in Ottawa, Shopify allows businesses to create an e-commerce site in just a few clicks. Already growing with more than one million e-stores at the end of 2019, its user base has exploded. "The retail world that would have existed in 2030 has really been pulled back into 2020," Shopify president Harley Finkelstein said in an interview with AFP. "It feels like Covid has permanently accelerated the growth of online commerce.

Canadian e - commerce company Shopify announced Tuesday a partnership with TikTok that will allow its more than one million online retailers to hype their wares on the Kelly Loeffler, and Jon Ossoff pulled into the lead in his race with Republican Sen.

TikTok ’s move follows Facebook’s launch of its Shops platform of digital storefronts in May. Some US brands on Instagram have been able to offer direct Shopify has been one of the biggest beneficiaries of this year’s boom in ecommerce , with its shares almost tripling in value since mid-March, giving it a

Canadian e-commerce company Shopify announced Tuesday a partnership with TikTok that will allow its more than one million online retailers to hype their wares on the teen-centric platform for short-form videos.

The application TikTok has announced a partnership deal with Shopify to allow its retailer clients to advertise on the app © Joël SAGET The application TikTok has announced a partnership deal with Shopify to allow its retailer clients to advertise on the app

The deal comes amid scrutiny of the China-based app and a pending court hearing on TikTok's future in the United States, where it reaches more than 100 million users monthly.

"We're thrilled to be the first partner to welcome TikTok to the world of commerce, particularly right now, as our merchants prepare for a busy online holiday shopping season," Shopify vice president Satish Kanwar said in a statement.

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Canadian e - commerce company Shopify announced Tuesday a partnership with TikTok that will allow its more than one million online retailers to hype their wares on the teen-centric platform for short-form videos. The deal comes amid scrutiny of the China-based

Canadian e - commerce company Shopify announced Tuesday a partnership with TikTok that will allow its more than one million online retailers to hype their wares on the teen-centric platform for short-form videos.

Shopify hosts e-stores for mostly small- and medium-sized businesses and in the eyes of many merchants has emerged as an alternative to Amazon's online marketplace.

Its partnership with TikTok, it said, will allow TikTok users to simply click on shoppable video ads to buy products from Shopify merchants.

The two companies said they will also "collaborate to test new commerce features over the coming months."

US President Donald Trump's administration has insisted on the need to ban TikTok over national security concerns.

It claims TikTok has links to the Chinese government through its parent firm ByteDance.

TikTok has repeatedly defended itself against allegations of data transfers to the Chinese government.

A US court is to consider next month whether to allow the government to effectively ban its use in the United States.

The stakes are high given that the TikTok mobile app has been downloaded about 175 million times in the US and more than a billion times around the world, offering everything from make-up tutorials to dance routines and cookery tips.

Meantime, several potential American suitors have come forward looking to buy a stake in TikTok, including Silicon Valley giant Oracle and Walmart.

But they appear to be in limbo.

amc/jh

Holiday shopping as we know it is over — just ask seasonal workers .
Seasonal mall jobs are scarce this year, but there are tons of warehouse gigs.As the pandemic continues and shoppers mostly stay home, the holiday season will be a gift for e-commerce as retailers scramble to adjust inventory and schedules to find some bright spots amid spending uncertainty. As the ongoing shift online accelerates this year, its impact will be magnified in the job market.

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