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World What happened to J. Walter Thompson, the world's oldest ad agency

02:41  30 november  2020
02:41  30 november  2020 Source:   businessinsider.com.au

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J . Walter Thompson , the world ' s best-known marketing communications brand, has been inventing pioneering ideas since 1864. As the J . Walter Thompson agency celebrates its 150th anniversary, join us on a trip through our history, which also happens to be the history of advertising .

The rise and fall of J . Walter Thompson , the world ' s oldest advertising agencyhttp://www.businessinsider.com/ j - walter - thompson -wpp-decline-of- worlds - oldest - ad - agency -2020-11 …

Hi! Welcome to the Insider Advertising daily for November 30. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com.

Today's news: Inside ad agency J. Walter Thompson's rise and fall, which digital media companies could get acquired next, and Fox News' Trump backlash.

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The rise and fall of J. Walter Thompson, the world's oldest advertising agency

  • Patrick Coffee looked at J. Walter Thompson, the world's oldest ad agency whose ad revenue has sharply declined.
  • JWT suffered from a faltering digital transformation, financial pressure at the holding company level, and a lawsuit accusing its former CEO of sexism and racism that scared potential clients and hires away.
  • The agency stands as a cautionary tale and reflection of an industry shaken by changes in consumer behaviour and the rise of Facebook and Google.

Read the full story here.

Tristan Thompson is the missing piece to the Boston Celtics championship puzzle

  Tristan Thompson is the missing piece to the Boston Celtics championship puzzle The Celtics have reportedly signed Tristan Thompson to a two-year, $19 million deal, filling a void in their frontcourt rotation. Adding a physical presence with championship DNA, Thompson helps Boston take a step toward getting over the hurdle that has been the Eastern Conference Finals in three of the last four seasons.The Celtics had already traded Enes Kanter back to the Portland Trail Blazers, shortening their already thin frontcourt rotation. The loss of Hayward crossed off another key player that helped things click when he was healthy.

In a letter sent to J . Walter Thompson employees Thursday afternoon, Ms. Ingram said she was “thrilled to be joining the J The lawsuit and the leadership changes it has precipitated at J . Walter Thompson have shed an unwelcome spotlight on one of the world ’ s oldest advertising agencies .

Alternative Title: Carlton & Smith. J . Walter Thompson Co.,, American advertising agency that Thompson later became a solicitor of advertising and purchased the company from his employer in History at your fingertips. Sign up here to see what happened On This Day, every day in your inbox!

Danielle Weisberg, Carly Zakin are posing for a picture

10 digital media companies that are hot acquisition targets, including Patch and TheSkimm

  • BuzzFeed's acquisition of HuffPost has sparked speculation about which other digital media companies could be acquired next, reports Lara O'Reilly.
  • Experts expect dealflow to be plentiful in the months ahead, especially as SPACs and private equity firms circle the digital media sector.
  • We asked eight digital media experts to predict which digital media companies could get acquired in the coming months.

Read the full story here.

The 'Edward Scissorhands' screenwriter thinks Johnny Depp's libel trial was 'he-said-she-said bulls---'

  The 'Edward Scissorhands' screenwriter thinks Johnny Depp's libel trial was 'he-said-she-said bulls---' Caroline Thompson, who wrote the Johnny Depp-starring "Edward Scissorhands," told Insider that she thinks the actor's libel trial was "he-said-she-said" "bulls---."During "Scissorhands," Thompson built a close relationship with the now-embattled actor Johnny Depp who she said would bring her a margarita every morning when they were working together on a different project.

The world ' s oldest ad agency will merge with the first direct marketing agency . WPP leadership has decided to merge J . Walter Thompson , the world ’ s oldest ad agency , with digital network Wunderman, a spokesperson for the former company confirmed today.

Tamara Ingram, chief executive of J Walter Thompson , will become chairman. The merged agency will employ 20,000 people in 90 markets around the world . The agency is one of the industry’ s oldest . It started in the US and was the first to expand internationally, opening its London office in 1899.

Donald Trump wearing a suit and tie

Fox News is under a siege of its own making from Trump

  • Jake Lahut writes that President Donald Trump has gone from being a Fox News superfan to waging war against the network. He is encouraging his supporters to watch more MAGA-friendly channels like Newsmax and One America News Network.
  • Fox News is now under a siege of its own making as the hosts recognise Joe Biden as the president-elect and increasingly challenge Trump's baseless election-fraud claims.
  • Fox News' favorability ratings among Republicans fell by 13% after the election, according to Morning Consult.

Read the full story here.

'Edward Scissorhands' writer says Johnny Depp used to greet her 'every morning with a margarita'

  'Edward Scissorhands' writer says Johnny Depp used to greet her 'every morning with a margarita' Caroline Thompson, an "Edward Scissorhands" screenwriter, spoke with Insider about working on the movie with Johnny Depp. She said that years after the movie, when they were at the same studio together, he would greet her "at the door every morning with a margarita."Thompson spoke to Insider about "Edward Scissorhands," which Depp starred in and which is celebrating its 30th anniversary this year, as well as "The Nightmare Before Christmas," which is celebrating its 27th anniversary.

J . Walter Thompson is an international advertising agency headquartered in New York. It has more than 200 offices in over 90 countries. With a network of nearly 10,000 marketers, it has an influential presence in the global advertising sector.

James Walter Thompson . JWT. Good morning, AdLand. Here' s what you need to know today The change will take place in December to coincide with the agency ' s 150th anniversary as part of an effort to honor its roots and the contributions of Thompson , who is known as "the father of modern

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Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@businessinsider.com and subscribe to this daily email here.

England World Cup winner Thompson reveals dementia diagnosis .
England World Cup winner Thompson reveals dementia diagnosisThompson, who made 73 appearances for England from 2002-2011, revealed his diagnosis in an interview with The Guardian on Tuesday.

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