World Netflix's 'Bridgerton' is giving a boost to corset sellers
Kate Langbroek reveals a revolting detail about Netflix's Bridgerton
It's the hot and heavy Netflix period drama which has taken the world by storm since its release last month. But on Thursday, KIIS 101.1's 3pm Pick Up host Kate Langbroek made a bizarre observation about the hit show, which could change the way viewers watch the raunchy episodes for good. While the 55-year-old enjoyed the passionate drama, she couldn't quite get over the fact it was set in the 'olden days' - a period where she points out, 'people really smelt'. © Provided by Daily Mail Revolting! On Thursday, KIIS 101.
- The Netflix show "Bridgerton" has been a boon for the corset industry.
- Since "Bridgerton" aired, retailers including Etsy and Corset Story have seen upticks in traffic.
- Netflix said in January that "Bridgerton" was its biggest show to date.
One of the first scenes in Netflix's buzzy new period dramafeatures a character being laced into a corset. So it's no surprise that the show, based on Julia Quinn's romance novels, has precipitated a new surge of interest in corsets and other Regency-inspired garb.
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"Fate: The Winx Saga" beat "Bridgerton" as Netflix's most popular series this week. Streaming search engine Reelgood keeps track of Netflix's daily top 10 lists and provides Business Insider with a rundown of the week's most popular TV shows on Netflix. Visit Business Insider's homepage for more stories. "Fate: The Winx Saga" topped "Bridgerton," Netflix's biggest series ever, in the streamer's popularity rankings this week.
The series, created by Chris Van Dusen as part of, was released in late December 2020. Netflix that Bridgerton was the streaming service's "biggest show ever," with a viewership of 82 million households in its first 28 days.
Viewers responded to the Austen-meets-Ariana Grande feel of the show: contemporary casting, music, and love scenes overlaid on a glitzy 1800s background.
Ironically, Wendy LeSesne, the chief marketing officer of Orchard Corsets, told Insider that the Regency era was not the inspiration for the kind of corsets that viewers are looking for after watching the show. That time period was characterised by flowing waists, but for many modern consumers, purchasing a corset is an effort to achieve an hourglass figure. But given that "Bridgerton" weaves together past and present in its plot, subject matter, and score, a little revisionist fashion history is par for the course.
Bridgerton behind-the-scenes clip reveals show's costume warehouse
A behind-the-scenes clip from Netflix phenomenon Bridgerton has revealed the period drama's extensive costume warehouse which holds 7500 outfits. The show's leading lady Phoebe Dynevor, who plays Daphne Bridgerton, revealed that she counted and wore a total of 104 dresses throughout filming.Describing the theme of the costume department during the backstage clip, Phoebe revealed the ideas encompassed 'regency with a twist'.
Orchard Corsets reported an increase in sales since the show began airing. Traffic to the retailer's website grew by 71% in the same time period, LeSesne said, and it noticed more new viewers â€"unusual for the retailer, which relies on repeat buyers.
Etsy told Insider that the site saw a 91% increase in searches for corsets in the past three months, compared to the same time period last year.
High-end corset purveyor Corset Story saw a 20% increase in site traffic in January. But a representative told Insider that revenue "ended up a little below our original targets." The representative said that the reason for an increase in traffic but not revenue could be higher prices, or that "people gravitated towards marketplaces."
Indeed, thehas several sizes and colours sold out or backordered. One reviewer wrote: "I love this corset so much! I was inspired by Bridgerton (like so many others)."
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In addition to Etsy seeing searches for corsets soar, it saw a similar lift in searches for old-fashioned or Regency-inspired lifestyle items like tea sets, which went up by 110%. And the impractical-but-fabulous query "lace gloves" surged 744%.
But as Dayna Isom Johnson, Etsy's trend expert, told Insider, "We love the show â€¦ but that doesn't mean that we're all trading in our sweatpants for ball gowns."
The rise of interest in corsets, Johnson suspects, lets people feel on-trend while "not completely stepping back into getting dressed from head to toe, but rather making yourself feel a little bit more polished and sophisticated."
Orchard Corsets is looking to capitalise on the success of the show by adding some "Bridgerton"-inspired items to its site later this year. It will also be putting together a page detailing the history of the time period's attire for interested shoppers with an eye toward historical accuracy.
"Bridgerton" isn't the first Netflix show to move markets. Insiderthat the success of the limited series "The Queen's Gambit" has driven increased interest in chess sets, lessons, and merchandise.
Johnson thinks that, with many consumers spending more time at home due to the pandemic, "it's no surprise why shoppers are really drawing this inspiration from the TV shows that we're tuning into."
'Bridgerton' Casts Simone Ashley as Anthony's Main Love Interest for Season 2 .
The 'Sex Education' actress joins Netflix's popular Regency drama.Bridgerton has tapped Simone Ashley as the female lead opposite Jonathan Bailey in season 2 of Netflix's breakout Regency hit, ET confirms. Ashley and Bailey both confirmed the casting on their Instagram stories Monday.