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World Oliver Bierhoff invests in French soccer startup

12:58  25 february  2021
12:58  25 february  2021 Source:   t3n.de

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Oliver Bierhoff has made quite a few headlines in his career. Now the DFB director is said to have invested in a startup.

Hoffentlich stimmt sein neues Investment den Fußballdirektor besser gelaunt. © picture alliance / Laci Perenyi Hopefully his new investment will put the football director in a better mood.

Opinions are divided on Oliver Bierhoff in the football circus. Now the DFB director is making a name for himself as an investor for the first time. In addition to other well-known athletes and companies, Bierhoff has joined the fantasy football platform Sorare . The French startup Sorare has raised a total of 50 million US dollars in a Series A financing round.

According to Bloomberg , the financing round is led by Benchmark, the venture capital company that also invested early in Uber, Twitter and Ebay. It is not known how high the participation of ex-soccer player Bierhoff is. Accel Partners, the VC, which also has stakes in Bumble - the dating startup that recently went public with an brilliant - and Reddit cofounder Alexis Ohanian and professional soccer player Antoine Griezmann have also joined the startup, which was founded in 2018 participates in the investment in Sorare.

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Panini picture on the blockchain

The fantasy football platform Sorare creates non-fungible tokens for football players - a kind of panini picture on the blockchain. Similar to the current hype about Pokémon cards, the joy of collecting football pictures is back, but now in digital form. In a statement, quotes the Gründerszene , Bierhoff is said to have named Sorare as a successful example of digitization in sport. “Football excites billions of people all over the world. Especially in turbulent times like these, a startup like Sorare is a great opportunity to stay in active contact with these fans, ”Bierhoff reportedly said.

More and more athletes go under the investors

Oliver Bierhoff is not the first sports star to participate in a startup. Football pro Mario Götze , for example, holds shares in the cannabis startup Vaay from the well-known founder Finn Hansel . He also invested in a start-up smoothie mixer company, Vejo. And professional goalkeeper Manuel Neuer has already gone under the investors: He recently acquired a stake in Vaha, a Berlin startup that produces training mirrors based on the American model.

The Sorare concept is said to be quite successful. As the Handelsblatt reports, the startup should have around 80,000 users and a monthly turnover of 750,000 euros. The football start-up needs licenses from the major sports clubs for further growth. It can be of strategic advantage to have professionals from the international football landscape on board as investors.

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