•   
  •   

World Crunch time: Indian snack spins feminist success story

08:00  15 april  2021
08:00  15 april  2021 Source:   afp.com

DFB is determined by fireworks in Berliner Derby

 DFB is determined by fireworks in Berliner Derby After the police, the DFB deals with the pyro incidents at the derby between Union Berlin and Hertha BSC. How was the fireworks placed on the stadium roof? © Imago Images At Derby between Union Berlin and Hertha, a fire had to be deleted to a snack stand. Union Berlin threatens after the vocabulary beginning of Derbys against Hertha BSC (1: 1) an aftermath.

The fairytale success of Lijjat Papad -- a multi-million-dollar venture founded by seven women in a crowded Mumbai tenement in 1959 with seed capital of 80 rupees ($1.10) -- belies its revolutionary feminist aspirations.

a person standing in front of a cake: Lijjat Papad now employs 45,000 women across India, offering them a job for life as © Indranil MUKHERJEE Lijjat Papad now employs 45,000 women across India, offering them a job for life as "co-owners" of the enterprise making wafer-thin snacks known as papads a group of people walking on a sidewalk: Jobs at Lijjat rely on skill but doesn't require formal education, opening up opportunities for multitudes of Indian women to become financially independent © Indranil MUKHERJEE Jobs at Lijjat rely on skill but doesn't require formal education, opening up opportunities for multitudes of Indian women to become financially independent

The cooperative employs 45,000 women across India, offering them a job for life as "co-owners" of the enterprise, whose wafer-thin snacks -- known locally as papads and as papadums in the West -- have become a byword for good business and female empowerment in a patriarchal country.

Loft Story: Julie and Christophe come back to the beginning of their love story and their physical reconciliations under the cameras

 Loft Story: Julie and Christophe come back to the beginning of their love story and their physical reconciliations under the cameras © Screenshot TMC Loft Story: Julie and Christophe come back to the beginning of their love story and their physical reconciliations under the cameras this Wednesday, April 7, in 20 years of reality TV, the loft at Secret Story on TMC, Julie and Christophe, fallen in love with the season 1 of Loft Story, came back on the beginning of their Relation under the cameras and how they managed their physical rapprochement while filmed 24 hours a day.

a turtle with a person standing in front of a window: The cooperative has expanded into other categories, including chapatis and laundry detergent, but the papad remains its flagship product © Indranil MUKHERJEE The cooperative has expanded into other categories, including chapatis and laundry detergent, but the papad remains its flagship product

Life at Lijjat's 82 branches begins early, with women lining up before dawn to drop off finished products, pick up freshly prepared lentil dough, and head home.

That's when the work shifts into high gear, as they deftly stretch and roll out the dough -- flecked with cumin seeds and black pepper -- into small flat rounds that are then left to dry.

The job relies on skill but doesn't require formal education, opening up opportunities for multitudes of Indian women to become financially independent.

That is a huge accomplishment in a country where female workforce participation -- never high to begin with -- has been declining for years, plunging from 34 to 20 percent in the two decades to 2019, according to the International Labour Organization.

Is the world's vaccine powerhouse running out of doses?

  Is the world's vaccine powerhouse running out of doses? As India grapples with a second wave of infections, its vaccination drive appears be struggling. A handful of states are reporting a shortage of doses even as the federal government insists that there's enough in stock. In Maharashtra, which is reporting more than half of India's new infections, the inoculation programme appears to be grinding to a halt. The local government says its current stock of 1.5 million doses will last only for three days. Vaccination centres have been shut in the state capital, Mumbai, and parts of Kolhapur, Sangli and Satara districts.

a person holding food: Lijjat's commitment to women's empowerment reflects its beginnings, when seven housewives gathered on a Mumbai rooftop one morning to prepare papads © Indranil MUKHERJEE Lijjat's commitment to women's empowerment reflects its beginnings, when seven housewives gathered on a Mumbai rooftop one morning to prepare papads

As a young bride aged 24, Darshana Pundalik Parab fretted about managing household expenses with her husband's meagre salary, realising that her employment prospects as a school dropout were dire.

Then she heard about Lijjat.

Not only did the cooperative have a job for her, it allowed thousands of housewives like her to work from home, no questions asked.

In the 35 years that followed, Parab was able to keep earning while raising three boys.

"It was difficult when the kids were small, to watch over them and do the job," said Parab, recounting the early years when she kept one eye on her sons, and the other on the papads.

The extra cash was welcome, she told AFP, relaying her pride in being able to pay her children's school fees and teach them crucial life lessons.

Indian states report vaccine shortages amid record COVID surge

  Indian states report vaccine shortages amid record COVID surge As India sees record increase in cases for a third-straight day, many states report running out of vaccine supplies.From under 15,000 cases a day at the beginning of March, India on Friday recorded its all-time high of 131,968 new COVID-19 cases – a record increase for a third-straight day – pushing the country’s total infection tally to more than 13 million.

"My sons know that there is no such thing as women's work," she said, adding that her youngest, 27, still chips in to help prepare the crunchy snacks.

- Humble beginnings -

Lijjat's commitment to women's empowerment reflects its inconspicuous beginnings, when seven housewives gathered on a Mumbai rooftop one sunny morning to prepare four packets of papads.

They ran the business on a shoestring budget, with annual sales in 1959 amounting to just over 6,000 rupees, a fraction of their current revenue.

Every woman is paid according to her production capacity and role in the organisation, with Parab earning around 12,000 rupees a month on average.

Men are only hired as shop assistants, drivers or errand boys.

"Some of our women earn more than their husbands -- and their families respect them for it," said Lijjat president Swati Ravindra Paradkar.

Paradkar was just 10 years old when her father died at 37, leaving the family's finances in precarious shape.

Every morning before school, she would help her mother -- who was part of the cooperative -- make papads.

Rag'n'Bone Man drop hotly-anticipated duet, Anywhere Away From Here

  Rag'n'Bone Man drop hotly-anticipated duet, Anywhere Away From Here Rag'n'Bone Man and Pink have released their collaboration, 'Anywhere Away From Here', from the 'Giant' hitmaker's upcoming album 'Life By Misadventure'.The 'Human' hitmaker and the 41-year-old US superstar delivered breath-taking vocals on the powerful ballad, which is the latest single from the former's upcoming second studio album, 'Life By Misadventure'.

"I found it very hard... especially during vacations, when my friends would all be out playing and I would have to work," Paradkar, now 61, told AFP.

She persevered, eventually joining the cooperative full-time and becoming its president, thanks to a policy that sets Lijjat apart from other businesses.

"We believe that only someone who can roll out papads can become president," she said.

- Bollywood calling -

Although the coronavirus pandemic slashed sales by nearly a fifth according to early estimates, Paradkar said there had been no layoffs, with staff even receiving modest salary hikes.

The cooperative has expanded into other categories, including chapatis and laundry detergent, but the papad remains its flagship product, sold across India and in foreign markets from Singapore to the United States.

The inexpensive snack -- a 100-gram (3.5-ounce) packet costs 31 rupees -- is even making the leap to the silver screen, with Lijjat's story now the subject of a Bollywood film under production.

"People will be able to learn something from it," said Usha Juvekar, who has been part of the cooperative for 15 years.

"If everyone in this country cared as much about women as Lijjat does, we would make so much more progress," she told AFP.

amu/grk/gle/oho

Pochettino reveals Mbappe is the EASIEST player he's ever managed .
The 22-year-old has enjoyed another sensational campaign, leading PSG's assault on Ligue 1 and the Champions League with 29 goals in total from both competitions this season. Pochettino, who took over PSG from the fired Thomas Tuchel back in January this year, has guided the club to within three points of Lille at the top of the Ligue 1 table and to within 90 minutes of the Champions League semi-final.

usr: 0
This is interesting!