World at the Universal Expo of Dubai, Africa accounts to restore its image
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Technologies, Investments, Tourism: The African countries largely represented at Dubai's World Expo are preparing to project the image of an ambitious continent and modern, far from stereotypes about misery and wars.
scheduled last year, Expo 2020 will be held in the rich Gulf Emirate from October 2021, after being repulsed because of the Pandemic of Covid-19 and, for the first time, almost all countries Africans will be present.
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Between the almost completed pavilions and others always on site, the African delegations show their ambitions on the sidelines of a meeting of participants held this week in Dubai, temple of globalized economy and mass tourism.
for the African Union (AU), represented for the first time as an institution, this event is "an opportunity" to change "the perception" that the world has from Africa and prove that it is "ready" ready to do business ".
"The time has come to connect to the world and for the world to understand us, to see how it can collaborate with us," says AFP Levi Uche Madueke, Chief of Strategic Partnerships and AU Commissioner General for World Expo.
If Africa still needs to develop its infrastructure and remove some barriers to international trade, it has "a lot to offer", ensures- t- It, evoking natural resources or promising investments on a continent where half of the more than a billion inhabitants will be under 25 in 2050.
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- "Great efforts" -
In the near future of influence on the international scene, the United Arab Emirates, of which Dubai is one of the seven principalities, have increased themselves in recent years their political and economic presence on the African continent , especially in the Horn of Africa.
For the Democratic Republic of Congo, a country with conflict vitably, corruption and human rights violations, the goal is to attract foreign investment.
"Often when we talk about Africa, Congo, people say + there is the war in the east, there are rebels. + No! We have everything you need", ensures the AFP Eugene Manga Manga, DRC General Commissioner for Exhibition.
The country, especially known for its basement with mineral resources, is preparing to spread promotional videos on cultures and landscapes that are supposed to attract tourists.
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The Congolese pavilion also plans to focus on agriculture: "The Congo is 80 million hectares of arable land. We do not operate 10%," says the manager.
To attract investors, "the land law has been liberalized and we make great efforts to improve the business climate", "he says.
- "Sell the destination" -
But with a few exceptions, such as Rwanda, Morocco or Kenya, African countries often remain poorly placed in the global ranking on business facility.
The countries at the bottom of the global ranking of the Human Development Index also remain for most African. However, the continent has experienced 25 years of growth before a recession in 2020 because of the economic crisis generated by the CVIV-19, according to the World Bank.
In Dubai, the Beninese delegation ensures that the country does everything to promote tourism and improve business climate with recent economic reforms and the rehabilitation of cultural sites.
"The goal is to sell the destination Benin", launches AFP Inès Monwanou, General Commissioner of the country for the exhibition. "We hope that a large number of tourists, businessmen, large industries will relocate to Benin," she says.
Even for the heavyweights of the continent, the exhibition keeps an issue. Indisputable tourist destination, Egypt is preparing to deploy pyramids and hieroglyphic signs to attract visitors. But the goal is mainly exhibiting the potential for investment and cooperation, particularly in the new technology sector.
"The world has begun to look at Africa and rediscover," says AFP Ahmed Maghawry Diab, the Egyptian Ministry of Commerce and Industry, which represents the country in Dubai. According to him, "the continent has a lot of difficulties but he also started developing".
AEM / MDZ
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