World Is gardening one of the great beneficiaries of the confinement?
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"lazy", "natural", "bio" or "for dummings", a "small garden" or "permaculture lessons": the containment has been the perfect breeding for gardening books, intended At a young, neophyte readership, eager for simple and practical advice.
lazy, natural, organic or dummy vegetable vegetables, a small garden or permaculture lessons: the containment has been the perfect potting sole for gardening books, for a young, neophyte readership, eager of simple tips and practice.
A new audience appeared during the confines, explains the editorial director at Larousse, Nathalie Viard. Beginners got to gardening, while an already connoisseur's audience mounted.
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The COVID resulted in a real commercial runaway, returns the director of the Art, Nature and Society Department, editions Southern Acts, Anne-Sylvie Bameule. But this acceleration takes place in a continuous progression movement over the past ten years.
Book sales increase each year, especially for five years. In 2020 we sold 373,000 pounds of gardening, despite the closing of libraries, tells the Live Earth publishing house. Half of the publicized publishing publisher for 40 years in practical ecology concerns gardening.
According to the figures of the GFK cabinet transmitted by the First Publishing House, the Nature and Gardening Book market increased by more than 10% between the first half of 2019 and that of 2021.
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for Antoine Isambert, Ulmer editions, the Public has completely evolved, motivated by a desire to produce oneself and back to nature in city clean to a new generation.
This publishing publisher and practical ecology saw its turnover increase by 7% in 2020, despite the two months of the first containment virtually zero.
Abundantly illustrated, my small organic vegetable garden on 15 m² (Ulmer) of the young Instagrameur Arthur Mottegé has sold 10,000 copies since March 2020. My nourishing balcony in permaculture, from Valéry Tsimba, published in January 2021, already has 6,000 sales.
"Young and connected"
what they do is not intimidating. Each one says he can do it, he lives in a suburban house or in apartment , comments on the director of Ulmer editions. As a publisher, the link that has been broken between this new generation and learning of gardening formerly transmitted by grandparents.
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According to Nathalie Viard, Larousse editions, horticulturists are new leaders. A new, younger and more urban population has begun to take an interest in the gardens and we went to seek new authors, garden players who speak to this community.
Larousse published in February the ZeProfdortie permaculture lessons, including the author, Jean-Christophe Bar, Alias Zeprofdortie, has some 71,600 subscribers on YouTube.
From 2018, the lazy garden, released at Tana, Didier Helmstetter, agronomist engineer who grows his own garden, sold 50,000 copies (and 11,000 copies For the illustrated version).
It is necessary for authors who can offer something verified, experienced and enlightened, says Suyapa Hammje, the editorial director of Tana, a ecofemine publishing house.
Arrival at the head of the practice department of Albin Michel in February 2020, just before the confinement, Aurélie Starckmann had the goal, the gardening side, an author who is young, connected and wanted to transmit his knowledge. She welcomes the fact that he found authors who write in a different way, more relaxed and very accessible.
a natural vegetable garden with Tom the gardener (Albin Michel), instagrameur to the 21,300 followers, published in April 2021, has already sold 6,000 copies on a draw of 8 000.
to get the neophytes, it is The mission of the successful collection for dummies, the First Publishing House, which also made its entry into the gardening segment. A vegetable garden for dummies, signed Philippe Colignon and Charlie Nardozzi, published in 2016, sold 11,600 copies.
The UK's overseas music sales jumped to record levels last year .
Sales grew 6 per cent tp £519.7million as music fans across the globe tuned in to Ed Sheeran, Dua Lipa, as well as golden oldies such as The Beatles and Pink Floyd, according to the BPI.They grew by 6 per cent to £519.7million as music fans across the globe tuned in to Ed Sheeran, Dua Lipa, as well as golden oldies such as The Beatles and Pink Floyd, according to the British Phonographic Industry (BPI).