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World Fake Reviews: Amazon calls for social media to use

11:50  17 june  2021
11:50  17 june  2021 Source:   t3n.de

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Amazon schraubt wieder an den Rezensionen. © Jochen G. Fuchs / T3n Amazon screws back to the reviews.

Amazon's fight against partly purchased fake reviews is nothing new. In a blog post, the mail order company has now proven part of the responsibility of themselves - and others.

In an ideal world, product reviews in online shops are a fine thing: Interested parties can make a comprehensive picture of the article with their help and receive even an approximately objective assessment through the sum of all reviews. As I said - in an ideal world, because actually fake and purchased reviews are a real problem.

Amazon calls for social networks to support

in an blog entry of 16 June 2021 Amazon wants to identify an important driver for fake valuations - social media. It is endeavored to be "the customer-centric company in the world", it says in posting, and also belong to "considerable resources" in the fight against counterfeit or purchased reviews. Alone 2020 Amazon wants to track and deleted more than 200 million fake reviews, even before customers have to face them.

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It was also noticed, so Amazon further that the persons behind the fake ratings laid their networks more and more often away from Amazon and to social media. There you regularly blow on groups where it alone is going to act with fake or purchased reviews. For the first quarter of 2020, Amazon arises to have reported more than 300 such groups to social networks; In the median it took 45 days until the groups were deleted. For the first quarter of 2021, more than 1,000 groups have already been reported, which had already been deleted after five days in the median.

To become the problem of the problem, Amazon, it is important that the social networks in systems also invested, which can proactively recognize fraudulent activities and counterfeit or purchased reviews. Only in this way can it be able to protect both customers and customers as well as the honest dealers.

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Amazon's fight against counterfeit Reviews

Amazon's efforts against counterfeit and purchased ratings of similar sisyphus work. Neue new place for each excavated group or website. This also confirm screenshots and gelactified databases . If you are unsure whether you can trust a rating, you should read our eight tips, as your fake reviews recognize .

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