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World Taboola News: Xiaomi smartphones will soon receive "relevant content" free House

21:25  22 september  2021
21:25  22 september  2021 Source:   t3n.de

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Xiaomi integrates Taboola News into the lock screen notifications of users of their more than 100 million smartphones sold worldwide in 60 countries. This is especially the Xiaomi and Taboola.

\ © Xiaomi \

The advertisements and paid items for the advertisements called recommendations and paid items Taboola well-paid as recommendations can win the smartphone manufacturer Xiaomi for themselves. In the future, the relatively new service "Taboola News" is preinstalled to almost all Xiaomi smartphones outside of China.

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In the European room, users in Germany, Great Britain, Italy and France will benefit from the "quality content of publishers", which will be displayed directly on the barrier screens in the future.

like Xiaomi tells, be it "one of the most important goals of the terminal manufacturer", with Taboola News "to offer a positive user experience". Taboola is pleased about the opportunity to "make quality journalism available anywhere". Both swarming of Taboola's large publisher network, with whose help it will succeed "to offer content that is tailored to the interests of our users:"

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"Relevant Content" from Taboola view is always commercial

who knows Taboola, knows that Business objective of the company is to create an environment for advertising and sponsored content over which sales can be generated. Also in the Taboola News can be conflicted in large numbers, often only with more closely look as such recognizable advertising blocks. Thus, Taboola acknowledges a subordinate point that the product "Taboola News" also has a possibility, among other things for device manufacturers, to open up new sources of revenue. The publishers received more traffic without additional costs and advertisers could take advantage of Taboola's large readership to achieve the right target groups, Taboola in a press release.

As a result, Xiaomi monetarizes its user base beyond the sale of the devices.

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