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World Social Chain takes over DS Products: Georg Koflers company swallows from Ralf Dümmel

12:10  19 october  2021
12:10  19 october  2021 Source:   stern.de

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Ralf Dümmel also has the sales of the company DS products through the investments in the VOX broadcast "The Cave of the Lions" Screwed up. Now Social Chain AG takes over the stacking fields company. The main shareholder: Georg Kofler.

Ralf Dümmel, bislang geschäftsführender Gesellschafter der DS Gruppe, rückt nach der Übernahme in den Vorstand von Social Chain. © Picture Alliance / Henning Kaiser / Ralf Dümmel, so far managing partner of the DS Group, moves after the acquisition into the Board of Social Chain.

mega fusion on the edge of the lion cavity: Social Chain AG takes over 100 percent of the DS Group. The purchase price is 220 million euros. Thus, two companies from the Reich of DHDL together go together, the contracts are signed today. The managing partner of DS products, Ralf Dümmel, and the main shareholder of Social Chain, Georg Kofler, know each other from the joint filming to the VOX broadcast "The Cave of Lion ". Now, with the merged enterprise, you will be a billions of sales companies from 2023.

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Social Chain expects sales of 620 million euros in the current financial year and thus raises the prognosis. The DS Group estimates the forecast to 270 million euros. The merging of the companies expects a synergy effect on the EBITDA basis of up to 50 million euros. And: This year, the Social Chain share is listed in the Prime Standard at the Frankfurt Stock Exchange. So far, Georg Kofler is the main shareholder.

Ralf Dümmel is board

Ralf Dümmel will rise to the board of the Social Chain. The goal of the purchase: growth in Europe and the USA. The trademark portfolio of the DS Group is predestined for the direct marketing. Here the Social Chain acts: The company fully uses influencer and social marketing away from classical advertising formats. "For DS products, the deal is a bridge in the future," says Ralf Dümmel to the takeover. "We will show how a perfect interaction between trade and social commerce succeeds." By contrast,

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fans of the TV format can be confidence: the popular lion remains loyal to the program. The consequences for the consequences on the spring have already turned out to run the negotiations for the upcoming season in autumn 2022. In his time as a Juror of "DHDL" invested "Mr. Regal" in 122 deals, around 300 products brought the company into the trade.

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