News: Toyota's TRD Line Isn't Going Anywhere Despite Rumors to the Contrary - - PressFrom - US
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NewsToyota's TRD Line Isn't Going Anywhere Despite Rumors to the Contrary

16:45  14 february  2019
16:45  14 february  2019 Source:   motortrend.com

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Toyota ' s TRD Line Isn ' t Going Anywhere Despite Rumors to the . Toyota ’ s decision to officially call the Supra the GR Supra only added fuel to the rumor mill. In fact, following the Detroit auto. So there you have it. Unless Toyota makes some major changes to the way it does things

Toyota ' s decision to officially call the Supra the GR Supra only added fuel to the rumor mill. So there you have it. Unless Toyota makes some major changes to the way it does things, TRD isn ' t going anywhere . GR will continue to be a thing overseas, but even racing will continue under the

Toyota's TRD Line Isn't Going Anywhere Despite Rumors to the Contrary© Motor Trend Staff 2020 Toyota Sequoia TRD Pro 1

Ever since Toyota introduced the 207-hp Yaris GRMN in Europe and launched the GR performance sub-brand in Japan, we've heard rumors that GR could find its way into the U.S. in some form. Toyota's decision to officially call the Supra the GR Supra only added fuel to the rumor mill. In fact, following the Detroit auto show, we heard that TRD might even go away and be completely replaced by GR. But thanks to a conversation we had at the Chicago auto show, we can confirm that TRD is here to stay.

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While speaking with Jack Hollis, general manager of the Toyota brand in North America, we asked how TRD and GR were going to work together. Would GR eventually replace TRD? In response, Hollis said, "Think of GR as a global branding. It's really Akio Toyoda's own personal brand that he started back a ways [with the] Gazoo Racing team. That was really more of the global. For North America and specifically for the U.S., TRD has been our brand. So you're going to continue to see the GR name more globally. TRD locally. And TRD is our passion. We're going to continue to grow TRD [brand]."

Toyota Says a New Tundra Is Coming “Soon”

Toyota Says a New Tundra Is Coming “Soon” The second-generation Toyota Tundra made a huge splash in the full-size truck market when it hit the market for 2007. Unfortunately for Toyota fans, while the competition has redesigned their trucks multiple times in the last decade, the Tundra has only received a few updates. If you're starting to lose faith that Toyota plans to ever redesign the Tundra, don't. At the Chicago Auto Show last week, Jack Hollis, general manager of the Toyota brand in North America, confirmed that the Japanese automaker has no plans to completely abandon its full-size pickup.

Ever since Toyota introduced the 207-hp Yaris GRMN in Europe and launched the GR performance sub-brand in Japan, we’ve heard rumors that GR could find its way into North America in some form. Toyota ’ s decision to officially call the Supra the GR Supra only added fuel to the rumor mill.

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Toyota's TRD Line Isn't Going Anywhere Despite Rumors to the Contrary© Motor Trend Staff 2020-Toyota-Tacoma-TRD-Off-Road-03.jpg

So there you have it. Unless Toyota makes some major changes to the way it does things, TRD isn't going anywhere. GR will continue to be a thing overseas, but even racing will continue under the TRD brand in the U.S. "Whether it's racing in NASCAR or any of our motorsports, it's all TRD," he concluded.

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