News Tesla Model Y demand might be weak judging by automaker's latest move

It's possible Tesla faces weaker than expected demand for the Model Y SUV as the company now includes the vehicle in its referral program.

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Electrek reported Tuesday on the Model Y's inclusion in the program, which Tesla has defined crystal clear in the past: the company adds vehicles or products to the referral program to boost demand. Seeing the Model Y show up so soon after production and deliveries started is, frankly, kind of surprising.

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The whole concept is to reward the Tesla owner referring a new buyer and each receives 1,000 miles worth of free Supercharger station use. Then, hopefully, enough current owners flip new buyers into Teslas to help create more demand.

In contrast to the Model Y's very early addition to the referral program, the Model 3 didn't show up until one year after deliveries started, according to the website. The electric sedan was also limited to the most expensive version, too. Reportedly, Tesla also sped up current Model Y delivery timelines, which could also signal a lack of demand.

Musk Email Leaked: Tesla Model Y Must Be Top Priority & Without Issues

Tesla is up against Model Y production and supply chain challenges. According to a leaked email from CEO Elon Musk to employees, Tesla is experiencing Model Y manufacturing and supply chain challenges. In addition, Musk makes it clear that he's aware some employees are dealing with difficult conditions on one assembly line.Musk refers to the Model Y, and says "especially GA," as a top priority for production and manufacturing engineering." He points to GA4 as being a top priority for facilities improvement. It's clear he's aware that workers "in GA4" are facing tough conditions.

© CNET Tesla Model Y demand might be weak judging by automaker's latest move

Tesla did not immediately return Roadshow's request for comment.

What doesn't add up is an alleged leaked email from CEO Elon Musk that surfaced Monday evening. In the email, Musk told employees it was extremely important to ramp up Model Y production and reduce errors. The wording hinted at a lack of supply for the electric SUV. Or, perhaps Tesla just wants to sell as many Model Ys as it can.

This was originally published on Roadshow.