News Tesla Model Y demand might be weak judging by automaker's latest move

16:16 10 june 2020

16:16 10 june 2020 Source: cnet.com

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Is the Model Y just not piquing interest like the Model 3? Tesla
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Tesla's Model Y is here and it looks pretty much like we expected it to.
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Model Y's roots as the Model 3 sedan are clear right from the start but it differentiates itself with extra cabin height and an optional third row of seats.
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The massive center screen as featured in Model 3 is visible peeking above the dash in Model Y.
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Model Y will go on sale in fall, 2020 with a Long Range model, dual-motor AWD model and a performance model.
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The Long Range Model Y will offer around 300 miles of range.
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It's possible Tesla faces weaker than expected demand for the Model Y SUV as the company now includes the vehicle in its referral program.

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Electrek reported Tuesday on the Model Y's inclusion in the program, which Tesla has defined crystal clear in the past: the company adds vehicles or products to the referral program to boost demand. Seeing the Model Y show up so soon after production and deliveries started is, frankly, kind of surprising.

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The whole concept is to reward the Tesla owner referring a new buyer and each receives 1,000 miles worth of free Supercharger station use. Then, hopefully, enough current owners flip new buyers into Teslas to help create more demand.

In contrast to the Model Y's very early addition to the referral program, the Model 3 didn't show up until one year after deliveries started, according to the website. The electric sedan was also limited to the most expensive version, too. Reportedly, Tesla also sped up current Model Y delivery timelines, which could also signal a lack of demand.

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Tesla Model S Is the First Electric Car With 400 Miles of Range, Says EPATesla CEO Elon Musk announced the news along with a company blog post on Monday. Despite the official EPA site for the Model S not being updated, Musk says that the company's flagship luxury sedan has officially tipped the scales in its favor, offering a grand total of 402 miles of pure electric range.

a blue car parked on the side of a road: Tesla Model Y demand might be weak judging by automaker's latest move

Tesla did not immediately return Roadshow's request for comment.

What doesn't add up is an alleged leaked email from CEO Elon Musk that surfaced Monday evening. In the email, Musk told employees it was extremely important to ramp up Model Y production and reduce errors. The wording hinted at a lack of supply for the electric SUV. Or, perhaps Tesla just wants to sell as many Model Ys as it can.

This was originally published on Roadshow.

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