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Enthusiasts Mazda is downplaying screens to save its soul

17:41  09 november  2017
17:41  09 november  2017 Source:   theverge.com

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Although considerable amounts of information need to be supplied to the person operating the car, these screens can easily become a barrier that blocks the driver’s view. That’s why Mazda thinks its idea for future displays is more about having a technology showcase — it ’ s about sticking its values

Now you go through Mazda is downplaying screens . Download Soul Hunters – Assassin’s AGE… Does Wallpaper Affect Battery Life of Smartphones… Download Save Twitter Videos 1.7 For Android App.

a silver and black car© Provided by The Verge

Mazda is a small automaker. Last year, it made about 1.2 million vehicles, which doesn’t sound like an insignificant number. But think about how Audi made more than 2 million in 2016, many of them luxury cars, and it puts the Japanese automaker’s place in the automotive world into more perspective.

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Which is why it has to think out of the box when it comes to new car designs. To that, Mazda has decided we’ve reached display overload. In the Mazda Vision Coupe that was released at last month’s 2017 Tokyo Motor Show, the company that has made driver-oriented cars such as the RX-7 and Miata sports cars wants to stick to focusing on drivers first, and dazzling displays secondarily.

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Mazda is a smaller automaker. Final year, it designed about 1.2 million vehicles, which does not audio like an insignificant variety. With displays, Mazda hopes there’s a marketplace for screens that do not dominate interiors, but fairly improve them. Now you go through Mazda is downplaying screens

Although considerable amounts of information need to be supplied to the person operating the car, these screens can easily become a barrier that blocks the driver’s view. That’s why Mazda thinks its idea for future displays is more about having a technology showcase — it ’ s about sticking its values

In recent times, car interiors have come to be dominated by large displays. Although considerable amounts of information need to be supplied to the person operating the car, these screens can easily become a barrier that blocks the driver’s view.

a view of a car© Provided by The Verge

That’s why Mazda thinks its idea for future displays is more about having a technology showcase — it’s about sticking its values as a company that makes fun-to-drive cars that fall into the price of an average new car. It also dismisses the notion that bigger is better when it comes to displays, contrary to automakers such as Tesla, Volvo and our entire collection of ScreenDrives.

Mazda says, “a car and driver should have a bond like that seen between a horse and its rider,” referring to a philosophy called Jinba-ittai. Look at the Vision Coupe interior and its clear the steering wheel is dominant in the interior. There is a clearly defined space for a driver, even if the interior itself appears to be vast with a very horizontal dashboard. The displays are behind the steering wheel and next to the driver in between the large horizontal planes of what would presumably be wood and leather on production models.

Two new Mazda concepts headed to Tokyo Motor Show

  Two new Mazda concepts headed to Tokyo Motor Show Mazda is previewing the future of its design at the 2017 Tokyo Motor ShowThe first concept, Mazda says, is a compact hatchback previewing the next generation of a production model. Underpinned by an all-new platform and Mazda’s new SkyActiv-X gasoline engine, the teaser image strongly suggests we’re looking at the next-generation Mazda3.

Mazda is a small automaker. Last year, it made about 1.2 million vehicles, which doesn’t sound like an insignificant number. With displays, Mazda hopes there’s a market for screens that do not dominate interiors, but rather enhance them. Thanks for reading our last news about Mazda is downplaying

Beautiful concept! I find a screen useful, but simplicity is not only elegant but, in a car, also safe. Hope this is the start of a trend.

a car parked in a parking lot: <span style=Mazda Mazda Vision Coupe concept" src="/upload/images/real/2017/11/09/a-car-parked-in-a-parking-lot-span-style-font-size-13px-mazda-mazda-vision-coupe-concept-span__136268_.jpg?content=1" />© Provided by The VergeMazda Mazda Vision Coupe concept

While the Vision Coupe is very much a concept car and not intended to appear in showrooms tomorrow, its exterior and interior designs are destined for the next Mazda 3 and Mazda 6, due before 2020. And their designs also reflect the technology that the company wants to showcase under the hood: that the internal combustion engine still has life in it, even if countries want to ban it. The SkyActiv-X engine is lauded as offering massive improvements in efficiency and emissions for the gasoline engine, with improved performance over the gas engines the company is currently producing. And that’s even before any electrification other smaller automakers are readily pushing.

But like the internal combustion engine, Mazda thinks there still is a demand for people who don’t have to be early adopters, if existing technology can be refined a little more. With displays, Mazda hopes there’s a market for screens that do not dominate interiors, but rather enhance them.

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New exterior colours, interior presentations and handling enhancementsThe biggest change is the availability of a Dark Cherry soft top, which will look especially stunning and offer a premium look to the new Machine Grey Metallic body (which was previously only available on the coupe-like RF retractable fastback model). The exterior will also be available in new Soul Red Crystal, and the interior will include an Auburn Nappa leather option (previously only available on the RF Launch Edition). Other new exterior colours include Eternal Blue Mica and Snowflake White Pearl Mica.

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