News: Ex-Jaguar Design Chief Ian Callum Is Starting His Own Company - PressFrom - Canada
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NewsEx-Jaguar Design Chief Ian Callum Is Starting His Own Company

10:15  17 july  2019
10:15  17 july  2019 Source:   caranddriver.com

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Jaguar Director of Design Ian Callum announced his retirement from the company , bringing an end 20 years of leading the look of the British brand's vehicles. Callum started his auto design career at Ford in 1979, and then became Chief Designer of TWR Design in 1991.

Ian Callum has had a storied career at Jaguar since joining the company 's ranks over 20 years ago. He's designed essentially all of the company 's best-looking cars Jaguar 's famed design director Ian Callum is quitting. XF, C-X75, F-Type, crossovers: 'I have had an incredible career at Jaguar '.

Ex-Jaguar Design Chief Ian Callum Is Starting His Own Company© Nick Dimbleby We talked with Callum about his plans to work on forward-looking automotive design and luxury goods.
  • Ian Callum spoke with Car and Driver about his new consulting firm, simply named Callum, which will work in automotive and luxury-goods design.
  • The veteran design chief announced his departure from Jaguar in June after 20 years.
  • Callum, who told C/D, "I'd like to take some of the cars I've designed and maybe redo them a little bit," is responsible for designs including the Aston Martin DB7 and Vanquish and the Jaguar XF and F-type.

Jaguar's recently departed design director, Ian Callum, was never destined for a quiet retirement or life on a golf course. Now we know why he left his coveted role at the British luxury brand: to start his own consultancy, one that will be offering design and engineering to help create limited-run products, not all of which will be cars.

Ian Callum Launches New Design Firm

Ian Callum Launches New Design Firm The former Jaguar man's retirement has been short-lived. 2/4 SLIDES © Motor1.com/Hersteller Ian Callum launches new design firm The former Jaguar man's re 3/4 SLIDES © Motor1.com/Hersteller Ian Callum launches new design firm The former Jaguar man's re 4/4 SLIDES © Motor1.com/Hersteller Ian Callum launches new design firm The former Jaguar man's re © Motor1.

Jaguar design director, Ian Callum , is to step down from his post after 20 years. The renowned designer has been instrumental in developing the brand since joining the company , completely redefining its creative language and contributing to the company ’s global success. He will continue to

Alan Taylor takes the Jaguar F-TYPE through the Pyrenees foothills of Spain, and speaks with Director of Design Ian Callum about how the F-TYPE was

Callum's career has more highlights than practically any other. As Aston Martin's chief designer, he was responsible for the DB7, the original Vanquish, and most of the work on the DB9 and the previous-generation Vantage, although he had left the company before they were launched. He went from there to Jaguar, leading design for 20 years and with a portfolio that ran from the original XK to the I-Pace. The first question when Car and Driver spoke to him about his new company, which will be named Callum, was why he chose to leave the security of his old job for the risk of the new one.

Ex-Jaguar Design Chief Ian Callum Is Starting His Own Company© Nick Dimbleby Callum logo.

"I've always had the ambition to work for myself," Callum said, "to come in to work in the morning and do what I want, not do what somebody else wants . . . I've been hugely fortunate in my career, but this was something I felt it was the right time to do."

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Watch as Jaguar Director of Design Ian Callum discusses his life-long passion for car design in this personal and intimate film. From his humble beginnings

Ian Callum , Jaguar Director of Design , was born in Dumfries, Scotland. Ian attended a course in Industrial Design at Glasgow School of Art, followed by Later, as Chief Designer of TWR Design , he was responsible for the Aston Martin DB7 and Vanquish. Ian joined Jaguar in 1999 but continued to

Callum's relationship with Jaguar isn't over—he still has a contract as a brand ambassador—but he insisted he doesn't mind that cars he has led most of the work on will be shown by and maybe even credited to somebody else.

"There are some cars coming I feel very close to, like the next XJ," he said. "There are a couple of facelifts next year, which are already done, and something after that I still can't talk about. But it is [replacement design director] Julian Thomson's domain now, and that's how it should be. There's always an overlap.

"Julian is gracious enough. He's never going to stand there and claim all the credit, and I'm not precious about these things. I know who did it, and those who need to know know as well."

Ex-Jaguar Design Chief Ian Callum Is Starting His Own Company© Nick Dimbleby Callum firm’s founding group (L-R): Adam Donfranceso, Ian Callum, Tom Bird, David Fairbairn.

This new Callum firm is more than just Callum's personal project. The company is launching with a staff of 18, including project director David Fairbairn, who previously did much of the work to bring the lightweight Jaguar E-type re-creation to market. While the company will be drawing from some of the founder's back catalog as a source of projects, Callum insisted these won't be its sole focus.

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Jaguar J-Pace Large SUV, Electric XJ Shown To World Car Awards Jurors WCOTY jurors also had the opportunity to see the XE and F-Type replacements. When it comes to new products, Jaguar has a bright future up ahead considering it will refresh nearly its entire lineup from top to bottom. It’s a known fact by now the next-generation XJ will get a pure EV version, and some folks had the privilege of being the first outside of JLR to check out the zero-emissions flagship. Indeed, jurors of the World Car Award were invited by Jaguar at its Coventry design studios to get up close and personal with some of the automaker’s future products.

The iconic designer is stepping away from Jaguar , the company whose aesthetic he revolutionized. Considering his illustrious career at Jaguar , it’s easy to forget Callum jumpstarted modern Aston Martin design language. Ian Callum Is Leaving Jaguar . Here Are His Best Designs .

Ian Callum , Jaguar Director of Design , and Alister Whelan, Interior Design Creative Director, explore the design principles of the I-PACE Concept, Jaguar 's

However: "I'd like to take some of the cars I've designed and maybe redo them a little bit," Callum admitted. "It's a good starting point because I think I've got the right to take those cars and do something with them, whether they are Astons or Jaguars. But ultimately I want to do something more than that—to work on forward-looking projects. I don't want to be seen as just a chop shop."

Callum has always had both eclectic tastes and an enthusiasm for different projects. He previously built a California-style hot rod from a 1932 Ford coupe and then worked with a U.K.-based restorer to build his own idealized version of the Mk 2 Jaguar. He admitted to having been hugely inspired by the work Singer has done with air-cooled versions of the Porsche 911, but he said he doesn't want the Callum firm to try to take the same path. "There is the chance to take iconic designs and make them a bit better, to take them to the level they deserve to be at," he said, "but I want to be looking forward. That's where design should always be."

Callum insisted that his new company's automotive projects will also need to offer improvements to dynamics and drivability as well as design. But it isn't just about cars; he also wants to work with other luxury goods. Despite having recently turned 65, Callum reckons he still has plenty of time ahead of him.

"Time is of the essence when you get to my age," he said. "I think I've got maybe 15 years of design aptitude left, and I want to make the most of it."

We look forward to seeing what that looks like.

Your Next Jaguar Or Land Rover Could Have A BMW Engine.
JLR will focus on research and development of electric powertrains. Last month, BMW and Jaguar Land Rover announced a new partnership, which will be focused on joint development of the next-generation electric drive units, including electric motors, transmissions, and power electronics. The agreement between the two companies says "a joint team of BMW Group and Jaguar Land Rover experts located in Munich will be tasked with further developing the Gen 5 power units.” It turns out that the partnership could further expand with the addition of a series of gasoline, diesel, and hybrid powertrains.

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