News Ford SUV lineup grows at both ends
The 2019 Ford Raptor Ranger Is Your Diesel Off-Road Performance Truck Dream Come True
FACT: more pickup trucks should have performance versions. And while other automakers lack the COURAGE and MORAL FORTITUDE to offer us true Raptor competitors, Ford is giving us MORE RAPTORS. Meet the 2019 Ford Raptor Ranger, the truck that brings factory off-road awesomeness to Ford’s smallest truck. And the one we’re finally getting, too. Ford Confirms 2018 Ranger Raptor; Chevy Fans Everywhere Sent Home Crying Like Little Babies; Your Truck Has Literally No Reason To Even Exist NowThe new Raptor Ranger was unveiled today at a press conference in Thailand, and Ford took pains to say that what you’re seeing is the Asia Pacific market version of this truc
Ford is burning its SUV-lineup candle at both ends, with the introduction to North America of the subcompact EcoSport and a new mammoth-sized Expedition.
2018 Ford EcoSport
2018 Ford EcoSport
2018 Ford EcoSport floating touchscreen
2018 Ford Expedition
2018 Ford Expedition
2018 Ford Expedition seats
2018 Ford Expedition cargo area
“SUVs are hot, and we’ve brought two new ones to the fold that cater to two completely different sets of people,” said Michael O’Brien, Ford SUV marketing manager. “Whether you’re downsizing but still want SUV capability, or looking for more space for your growing family, the Ford lineup has you covered.”
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Available since 2004 and now in its second generation,in the midst of a worldwide sub-compact SUV boom that has seen segment sales triple in the past three years, and North American sales increased more than 50-fold in this decade, as more models from more companies come on-stream, and as consumers buy into the SUV capabilities without SUV fuel-economy mindset.
The second-generation EcoSport has been available in other parts of the world since 2013, but its exterior design was refreshed for 2017, with a revised front end that bears the now familiar Ford large-hexagonal-grille nose. The rear has also been tweaked, while the interior gets updated with an 8-nch floating touchscreen, and connectivity that includes Apple CarPlay and Android Auto.
Thief steals and then returns car from New York Ford dealership
Except in the case of the most recent theft, a used Ford Taurus.Employees reported that theft, of a used 2013 black Ford Taurus, on Monday, even though they'd first noticed the car missing on Saturday, The Buffalo News reports. According to a police report, the dealership "waited to notify police of the stolen vehicle because in the past the stolen vehicles get returned in a day or two.
The 2018 EcoSport lineup includes a front-wheel drive model powered by a 123-hp 1.0-litre turbocharged 3-cylinder engine, and a 166-hp 2.0-litre 4-cylinder 4-wheel drive model. Both models use a 6-speed paddle-shift automatic.
At the other end of the spectrum, the(Expedition and Expedition Max, respectively), both powered by a 375-hp 3.5-litre EcoBoost V-6, which can tow up to 4,218 kg (when properly equipped), using a 10-speed paddle-shift automatic.
Ford expects Expedition to be popular with the older Millennials, which are heading into the 40s, now the largest buying demographic for 3-row SUVs. And because of its overall size, Expedition offers up first-class-like room and comfort.
The cargo area also features a cargo management system that allows stowing items in levels for ease of loading up and reaching in.
Ford Takes on the Chrysler Pacifica with an Updated Transit Connect Wagon
Rolls out in Chicago
Both SUVs will be supported with new multi-channel marketing campaigns the show the vehicles in the various ways in which owners use them.
“The Ford SUV story is not so much about people conquering terrain, but rather people conquering life,” said O’Brien. “Both campaigns emphasize the people over the vehicle.”
“Both campaigns work on such an emotional level,” added Tito Melega, chief creative officer at ad-agency GTB, which created the campaigns. “They tie together the vehicles and the everyday unstoppable heroes who drive them, by empowering people to strive to achieve dreams they never thought were possible.”
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