News Ford SUV lineup grows at both ends

19:00  13 february  2018
19:00  13 february  2018 Source:   autofile.ca

Ford Ranger FX4 Spied With Production Body

  Ford Ranger FX4 Spied With Production Body Expect to see the small pickup sometime in 2018.Spied in FX4 trim, the Explorer-like grille is clearly distinguishable underneath the mesh covering. Small portions of the production headlights and taillights can also be noted. The taller ride height/off-road suspension, along with chunkier tires, underbody skid plate, and overall muscular appearance are all the clues we need to uncover its  FX4 designation.

2018 Ford EcoSport© Provided by Autofile 2018 Ford EcoSport

Ford is burning its SUV-lineup candle at both ends, with the introduction to North America of the subcompact EcoSport and a new mammoth-sized Expedition.

“SUVs are hot, and we’ve brought two new ones to the fold that cater to two completely different sets of people,” said Michael O’Brien, Ford SUV marketing manager. “Whether you’re downsizing but still want SUV capability, or looking for more space for your growing family, the Ford lineup has you covered.”

Ford nixes Fusion redesign, report claims

  Ford nixes Fusion redesign, report claims It doesn't mean the car is dead in the water, though.Ford has canceled a planned 2020 redesign of its midsize Fusion sedan, The Detroit News reports, citing a confidential letter to suppliers that the outlet obtained. It does not mean that the Fusion is gone, but rather, it could signal a shift in the company's priorities.


2018 ford ecosport
ford ecosport

Available since 2004 and now in its second generation, EcoSport comes to North America in the midst of a worldwide sub-compact SUV boom that has seen segment sales triple in the past three years, and North American sales increased more than 50-fold in this decade, as more models from more companies come on-stream, and as consumers buy into the SUV capabilities without SUV fuel-economy mindset.

The second-generation EcoSport has been available in other parts of the world since 2013, but its exterior design was refreshed for 2017, with a revised front end that bears the now familiar Ford large-hexagonal-grille nose. The rear has also been tweaked, while the interior gets updated with an 8-nch floating touchscreen, and connectivity that includes Apple CarPlay and Android Auto.

2019 Ford Edge: Four-Cylinder Only, More Standard Safety Tech

  2019 Ford Edge: Four-Cylinder Only, More Standard Safety Tech A streamlined engine lineup could be a double-edged sword.Everybody is sure to be talking about the new Edge ST’s 335 horsepower, but it’s of some significance that Ford has switched the rest of the Edge lineup to four-cylinder power. The 2.0-liter turbo four carries over from last year with an additional five horsepower, bringing its total to 250; peak torque is unchanged at 275 lb-ft. (For comparison, the now defunct 3.5-liter V-6 made 280 horsepower and 250 lb-ft.) Ford promises that Edges equipped with the four-cylinder EcoBoost will be more efficient than before but has yet to release fuel-economy numbers.

The 2018 EcoSport lineup includes a front-wheel drive model powered by a 123-hp 1.0-litre turbocharged 3-cylinder engine, and a 166-hp 2.0-litre 4-cylinder 4-wheel drive model. Both models use a 6-speed paddle-shift automatic.

At the other end of the spectrum, the 2018 Expedition comes to market in large and larger sizes (Expedition and Expedition Max, respectively), both powered by a 375-hp 3.5-litre EcoBoost V-6, which can tow up to 4,218 kg (when properly equipped), using a 10-speed paddle-shift automatic.

Ford expects Expedition to be popular with the older Millennials, which are heading into the 40s, now the largest buying demographic for 3-row SUVs. And because of its overall size, Expedition offers up first-class-like room and comfort.

The cargo area also features a cargo management system that allows stowing items in levels for ease of loading up and reaching in.

Ford To Announce Later This Year Which Cars Will Get The Axe

  Ford To Announce Later This Year Which Cars Will Get The Axe The company is doubling down on SUVs and pickup trucks. Research Research New Used New & Used Make Model We know Ford is planning to axe some – if not a good portion – of its car lineup in favor of trucks and SUVs. In addition to outright cuts, models that survive will see a reduction in trim levels. Details haven’t been discussed on exactly what that means yet, but according to Automotive News Europe the automaker will offer up a clearer plan of action later this year.At the beginning of January a report surfaced that Ford had cancelled its planned update for midsize Fusion sedan.

Both SUVs will be supported with new multi-channel marketing campaigns the show the vehicles in the various ways in which owners use them.

“The Ford SUV story is not so much about people conquering terrain, but rather people conquering life,” said O’Brien. “Both campaigns emphasize the people over the vehicle.”

“Both campaigns work on such an emotional level,” added Tito Melega, chief creative officer at ad-agency GTB, which created the campaigns. “They tie together the vehicles and the everyday unstoppable heroes who drive them, by empowering people to strive to achieve dreams they never thought were possible.”

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