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News Lincoln cuts back on sales to fleets, hopes to court millennials

18:41  10 april  2018
18:41  10 april  2018 Source:   cnet.com

Seven Things About the New Lincoln Aviator

  Seven Things About the New Lincoln Aviator Mid-size luxury SUV preps for relaunchWhile the Aviator shown in New York this week isn't the production vehicle, but a "teaser" model intended to "preview the direction Lincoln plans to take" with the production Aviator, our time talking with the Lincoln honchos on-site indicates this teaser vehicle is a fairly accurate preview of the top-tier Black Label version of the upcoming Aviator.

Lincoln will still sell to livery companies but has already begun to drastically reduce sales to rental fleets like Hertz and Avis and cut back on sales of Lincoln is also focusing more on leasing rather than traditional purchasing to court millennials who have shown a preference for monthly payments

Can America’s other luxury brand continue its rise from irrelevancy by reducing fleet sales and making cars for individuals?

a close up of a bottle© Antuan Goodwin/Roadshow

For a long time, Lincoln seemed like it was circling the drain. It didn't feel like a relevant brand because it didn't produce products that people got excited about. To keep itself afloat, it focused on what had been a reliable, if not huge, source of income in the past: fleet sales.

The problem with fleet sales -- and this is something that many domestic automakers have suffered from for a long time now -- is that having people predominantly see your vehicles as livery vehicles or rental fleet fodder means that eventually, and with few exceptions, fleet managers become your customers.  Then you're building cars to appease them, rather than the average US buyer, and the cycle continues and gets worse.

NYIAS 2018 – 2020 Lincoln Aviator Stuns With Navigator-Avant-Garde Style

  NYIAS 2018 – 2020 Lincoln Aviator Stuns With Navigator-Avant-Garde Style Three-Row, Rear-Drive SUV to Offer Twin-Turbo Plug-In HybridLincoln wowed the 2018 New York International Auto Show when it revealed the Aviator, a preview of the SUV expected to arrive in time for the 2020 model year. The Aviator views Lincoln’s design language through a sleeker, more modern lens, with styling clearly inspired by the Navigator but with just a bit more modern verve.

Lincoln cuts back on sales to fleets , hopes to court millennials . Dual-motor Tesla Model 3 possibly coming in July. Audi E-Tron Vision Gran Turismo jumps from PlayStation into real life.

Lincoln cuts back on sales to fleets , hopes to court millennials . Dual-motor Tesla Model 3 possibly coming in July. Audi E-Tron Vision Gran Turismo jumps from PlayStation into real life.

Prior to the release of the new Navigator and Continental, when was the last time you were excited about a Lincoln? Can you name five Lincoln models built in the last twenty years? Probably not, but that might be changing as part of a mandate by Ford CEO Jim Hackett. Hackett wants to increase Lincoln's operational fitness by reducing fleet sales and focusing more on non-commercial customers.

Lincoln will still sell to livery companies but has already begun to drastically reduce sales to rental fleets like Hertz and Avis and cut back on sales of company cars, according to Automotive News.

"Those are very deliberate efforts to really focus on residual values as our new products come out," said Robert Parker, Lincoln's director of marketing, sales and service, to Automotive News at the New York auto show. "What happens is those cars come back in 6 to 12 months. That's problematic on our residual values because that's when all the depreciation occurs. The longer they stay out, the better."

Lincoln Navigator Smashes March Sales Records With Triple-Digit Increase

  Lincoln Navigator Smashes March Sales Records With Triple-Digit Increase Besides the mighty sales increase, high-paying customers boosted the Navigator's average transaction price.In a statement about its first-quarter sales results, the Blue Oval highlighted the success of the Navigator while also claiming that SUVs, in general, delivered an all-time record sales for the third month of the year with a sales increase of 7.3 percent. Retail sales of the new Navigator grew a massive 101.6 percent compared to March of last year, with the average transaction price also growing a ridiculous $25,600 per vehicle. That's basically the cost of a decently equipped Ford Escape tacked on to the Navigator's already hefty price tag.

Lincoln cuts back on sales to fleets , hopes to court Prior to the release of the new Navigator and Continental, already begun to drastically reduce sales to rental fleets like Hertz and Avis and

Lincoln announces pricing and configurator for Nautilus SUV. The Aviator's baby brother starts affordably but can really pack on the options. Lincoln Aviator looks to be soaring above the crowd. The preproduction three-row crossover takes a cue from aeronautical styling to great effect.

Lincoln is also focusing more on leasing rather than traditional purchasing to court millennials who have shown a preference for monthly payments, rather than outright purchase (not that this has to do with literally anything other than preference) now that the company is producing cars that appeal to those under the age of 40.

These new, desirable cars like the Navigator, Continental, Nautilus and the new Aviator, which just debuted in New York, are proving to be a much-needed shot in the arm for one of America's last bastions of domestically produced luxury. The Navigator is responsible for an almost unbelievable 101.6 percent increase in sales from March 2017 to March 2018.

The future for Lincoln looks bright for the first time in a long time, and that's a good thing because we've driven the new Navigator and we want more.

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Interview: Lincoln Chief Joy Falotico on Aviator, Other Future Products .
The new head of Lincoln talks SUVs, China, electrification, and moreMost people don't know Joy Falotico who spent 29 years at Ford Credit, quietly climbing the ranks to chairman and CEO. But in a management shakeup at Ford, effective March 1 she found herself in the spotlight with two new big jobs—Ford chief marketing officer and president of Lincoln Motor Company—while remaining chairman of the board at Ford Credit. Falotico was still quite new to her duties when Motor Trend sat down with her at the New York auto show, where she unveiled the Lincoln Aviator SUV concept.

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