Research What cars do Canadians want from Santa?

22:36  14 december  2017
22:36  14 december  2017 Source:   autofile.ca

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In an annual survey on what kind of vehicle Canadians would like Santa to bring them this Christmas, the answers were both expected and, in some cases, quite surprising, according to DesRosiers Automotive Consultants (DAC).

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‘Tis the season when we wonder what Santa will give us this year. I thought I would try to guess what is on Canada ’s wish list. To be fair, while Santa is And then Santa would be a Canadian citizen so he wouldn’t have to lie when he puts a Canadian flag on his mighty backpack while travelling abroad.

Santa Claus, also known as Saint Nicholas, Kris Kringle, Father Christmas, or simply Santa , is a legendary figure originating in Western Christian culture who is said to bring gifts to the homes of well-behaved ("good" or "nice") children on Christmas Eve (24 December)



#1 – SUVs

SUVs topped all other vehicle types on Santa’s list for the fourth year in a row, with 23.8% of Canadians favouring them as their primary choices – not a surprise, given that about 40% of actual new-vehicle sales fit within the utility-vehicle envelope. Consumers from Manitoba and Saskatchewan heavily preferred SUVs, with more than one-third (35.5%) choosing them.

#2 – Electric Vehicles

What did surprise was the second-place ranking of electric vehicles on respondents’ wish lists, garnering 18.0% of their responses. That’s a big increase from last year’s 11.3% share – and a huge contrast to the less than 1% of buyers actually purchasing EVs. Could the cult-culture allure of the Tesla rather than the reality of electric vehicle technology be playing a role in those dream choices?

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Since you said car and Japanese, I’ll cross off the 2002 Toyota Tacoma (whose general mechanical configuration and driving experience is not much different than a Corona Mark II of 1972) and the Kia Sephia (whose recycled 45 Responses to QotW: What do you want from Japanese Santa Claus?

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Electric vehicles were the most popular choice in Quebec (25.1%) and British Columbia (21.3%), according to DAC.

#3 – Pickup trucks

Practicality, as well as image, probably played a role in the preference for pickup trucks by 13.3% of those responding – much closer to their real-world market share, which is in the 20% range.

#4 – Exotic/Sports Cars

Like electric vehicles, exotic and sports car are but a blip on the radar of real vehicle sales but they ranked first on 12.6% of Canadians’ wish lists. Why not? Isn’t that why they’re called wish lists?

#5 – Sedans

Sedans were fifth in the ranking, being the first choice for just 9.9% of respondents – not surprising given the continuous decline in conventional car popularity.

#6 – Small Economy Cars

Small economy cars fared even worse, making only 7.7% of the wish lists. Is it the “small” or the “economy” par of the moniker that fails to fuel aspirations?

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If you ask Finns where Santa Claus comes from, they will say Korvatunturi, a fell in Lapland. The Dutch call him Sinterklaas, and in Germany, he goes by the name of Weihnachtsmann. You might know him simply as Santa . He is a man of many names, and many nations claim him as their own.

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#7 – Minivans

Does nobody dream of minivans? Very few it seems. Continuing a four-year trend, the minivan was the least popular vehicle, garnering only 5.6% of Santa’s requests.

Beyond just the overall hierarchy of vehicle segmentation in the rankings, there was also a clear correlation between interest and age for many of the vehicle types, according to DesRosiers. Declining interest in exotic and electric cars was apparent among older consumers, who showed a rising interest in pick-up trucks and small economy cars.

In addition, the popularity of an electric vehicle corresponded directly with education level, as EVs were far less popular among high school graduates (14.5%), compared to college- (17.0%) or university-educated consumers (21.7%).

What kind of vehicle did you ask Santa to bring this year?

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