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Research Toyota tops with people who stick with their cars for the long haul

17:55  02 february  2018
17:55  02 february  2018 Source:   driving.ca

2018 Toyota Prius Gets Slight Price Hike

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a car parked in a parking lot in front of a building© Provided by Driving.ca

If you’re in the market to get married, you might want to consider a Toyota owner. According to a recent survey from iSeeCars.com, the top fifteen list of cars kept by the original owner for fifteen years sports a whopping nine Toyota models.

Research

Research

This is the opposite of fear of commitment.

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According to Julie Blackley of iSeeCars, an American automotive research firm, when they looked at 650,000 cars between model years 1981 and 2002 in the U.S., there were fifteen vehicles most likely to have been retained by the original owner for fifteen years or more. Average retention rate for all cars is 6.8 per cent; the following chart reveals the all-stars:

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a screenshot of a cell phone: <span style=From iSeeCars, an automotive research firm, a look at the top fifteen vehicles most likely to have been retained by the original owner for fifteen years or more, between 1981 and 2002." src="/upload/images/real/2018/02/02/a-screenshot-of-a-cell-phone-span-style-font-size-13px-from-iseecars-an-automotive-research-firm-a-l_646380_.jpg?content=1" />© Provided by Driving.caFrom iSeeCars, an automotive research firm, a look at the top fifteen vehicles most likely to have been retained by the original owner for fifteen years or more, between 1981 and 2002.

Interestingly, in 2016 the firm did a survey but used ten years of ownership as the focus. While average retention rate was 12.9 per cent – significantly higher than the 6.8 per cent for vehicles at the fifteen year point – the additional five years is a healthy indicator that, despite record sales for several years (just now starting to soften in both the U.S. and Canada), people who want to see a car through its lifespan and are willing to maintain it are now working with some truly great products. That survey too, was Toyota heavy: five of the ten cars were Toyotas, rounded out by three Hondas, one Lexus and one Subaru.

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Blackley points out that in many cases, vehicles such as pickup trucks may not be represented well in such surveys because they are used differently – as work vehicles – than passenger cars. The Top Fifteen list is also heavy on SUVs and CUVs, which may point to more rugged design that is often not taxed by owners who are choosing them for comfort and size rather than challenging terrain.

A sister study for 2017 looked at the longevity issue from a different perspective. Ranking cars that have more than 200,000 miles (about 322,000 kilometres) on them, the North American manufacturers show up strong, with the Ford Expedition taking top spot.

a screenshot of a cell phone: <span style=From iSeeCars, the top ranking cars that have more than 200,000 miles (about 322,000 kilometres) on them and kept by their original owners." src="/upload/images/real/2018/02/02/a-screenshot-of-a-cell-phone-span-style-font-size-13px-from-iseecars-the-top-ranking-cars-that-have-_485658_.jpg?content=1" />© Provided by Driving.caFrom iSeeCars, the top ranking cars that have more than 200,000 miles (about 322,000 kilometres) on them and kept by their original owners.

“SUVs from General Motors, Ford and Toyota dominate the list of the longest-lasting light-duty vehicles, taking the top seven spots,” says Blackley. “These large SUVs have percentages of cars over 200,000 miles that are more than double and quadruple the average. iSeeCars.com found that owners of these seven vehicles drove an average of 14,407 miles annually, 14 per cent more than the average vehicle.” Average for all passenger and light-duty vehicles in this survey is 1.3 per cent.

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These studies give clues about what kind of owners are in it for the long haul. But what about the reverse? Who bails on their newly betrothed the quickest?

“iSeeCars.com analyzed over 24 million individual new car sales of model years 2015-2017 in calendar years 2015 and 2016” and found where many luxury German cars are lurking: in the resell lot. With an industry average of 1.5 per cent, those first few numbers are eye opening.

a screenshot of a cell phone: <span style=From a study by iSeeCars on vehicles from 2015 to 2017, here are the top vehicles that are sold on within the first year of ownership." src="/upload/images/real/2018/02/02/a-screenshot-of-a-cell-phone-span-style-font-size-13px-from-a-study-by-iseecars-on-vehicles-from-201_977963_.jpg?content=1" />© Provided by Driving.caFrom a study by iSeeCars on vehicles from 2015 to 2017, here are the top vehicles that are sold on within the first year of ownership.

This study offers up a couple of reasons for the makeup of these results. Often, a buyer has purchased an entry level to a luxury brand, and quickly moves up. Other times, dealers themselves are registering new vehicles in these high-end badges because they use them as loaners, enticing current buyer so to move up the luxury food chain. Of course this also can inflate sales numbers, a common practice in some segments and brands.

iSeeCars points out another factor in these luxury brands heading for the door early: people have invested in something expensive, and certain models struggle with quality or perceived quality issues. Owners are less likely to put up with glitches or issues if they’ve paid a lot of money for the vehicle. Back it goes, sometimes for something more reliable in the same stable, or to another manufacturer. Or maybe it’s something else entirely; maybe those with more to spend can afford to change their minds more often.

That fifteen-year study is a deep dive into who is actually satisfied with their vehicles enough to look at them and drive them for fifteen years, or more. New car reviews are useful, but that kind of history is invaluable.

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