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Food & Drink Sorry, Wine Snobs. Thanks To Millennials, Rosé Is Here To Stay.

18:51  11 june  2018
18:51  11 june  2018 Source:   refinery29.com

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Sorry , Wine Snobs . Thanks To Millennials , Rosé Is Here To Stay . But, there's more to it. It's not only about the beverage. Drinking rosé is all about the experience — and sharing that experience so everyone knows how much fun you are having.

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"Frivolous and fun." That's how one French wine aficionado described rosé (while swirling and sniffing a $40 glass of merlot, probably).

Well, sorry to offend your tastes, Mr. Fancy Wine Man, but rosé is here to stay. If drinking pink wine makes me frivolous and fun (I think that's the French way of calling someone basic), you can find me on some rooftop taking selfies with my glass, captioning the photos with a requisite #roséallday.

a glass of wine: Refinery29 © Provided by Refinery29 Inc. Refinery29

As written in Quartz, rosé sales have been climbing since 2014, and they show no signs of slowing down. Year over year, rosé has shown more growth than all spirits.

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Sales of the pink wine are booming – thanks to its Instagram-friendly hues, some trendy rebrands and a hot summer. But it’s not just thirsty twentysomethings we’ve got to thank for its renaissance.

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Perhaps that because there is no shortage of rosé and rosé adjacent beverages you can get your hands on and also because there are plenty of affordable and delicious options to choose from.

But, there's more to it. It's not only about the beverage. Drinking rosé is all about the experience — and sharing that experience so everyone knows how much fun you are having. And considering millennials are a generation known to value experiences over material possessions, it makes sense rosé is our drink of choice.

" ... [R]osé's appeal goes beyond pure aesthetics. The pink wine is deeply attached to a lifestyle, to travel magazines and Instagram," Khushbu Shah, Thrillist's senior food features editor, wrote in 2017. "Just as Natty Light conjures the smells of a stale and sweaty frat house, rosé brings up images of warm weather, luxurious sunny days, and unassailable wealth."

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a close up of a sign: Pinknic 2017 © Rosé Lifestyle Pinknic 2017

"Honestly, it’s not so much the drink itself," Jordyn Taylor told Refinery29 via Twitter, "as the fact that (at least to me) it represents fun and friendship." Another woman said rosé represents "Girl time! Hanging with your besties, sipping on something delicious and refreshing!"

That is also why there's a market for rosé themed events, like Pinknic, which is a two-day wine, music, and food festival on Governor's Island. Started in 2016 by Derek van Bakergem and Pierrick Bouquet, Pinknic is an off-shoot of La Nuit En Rosé, a yacht cruise around Manhattan dedicated to — you guessed it — rosé. "This festival has been selling out year after year," van Bakergem told Refinery29 about why they wanted to create an event that could not only include more people, but be even more of a cultural moment. "Pinknic is more about the experience of drinking rosé."

‘Skin-Contact’ Is the Next Wine Term You Need to Know (and It'll Totally Impress Your Somm)

  ‘Skin-Contact’ Is the Next Wine Term You Need to Know (and It'll Totally Impress Your Somm) You're over rosé and you're not feeling a red tonight, but you want something interesting—what's a wine drinker to do? Don't fret: Thanks to wine expert Marissa Ross, we're all about skin-contact bottles. Here's why it's the next wine term you should seek out: Basically, skin-contact wines are white wines made like red wines: White wine grapes are fermented with the skins on (for anywhere from days to months), and that's what gives them their deep color and funky flavor. It also means they'll have similar tasting characteristics to red wines: think more tannic, yet still acidic with minerality. And before you say, “um, isn't that just orange wine?” hear us out: Skin-contact wines might be orangebut they also might be pale gold, yellow or almost red in color. (Trust us: Don't order wine based solely on color. Just don't!) Might we suggest a crisp, approachable skin-contact Friulano, for beginners? Or if you can handle the funk, look for a bottle from Georgian Kisi grapes. Plus, what's more fun than schooling that *fancy* sommelier when you ask for the skin-contact bottle? (Other than drinking it, of course.

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Van Bakergem said Pinknic's first year drew 8,000 people (all dressed in pink and white) over the course of two days; this year, they're expecting 16,000 people. "I think that rosé is a type of beverage that goes hand in hand with an outdoor summer environment," van Bakergem said of people's loyalty to the drink. "It’s a wine thats very easy to drink and it’s a young wine that’s very approachable and I think ultimately that’s why people feel comfortable drinking it. And once people started blasting it on [social media], the whole rosé all day culture became a thing."

a group of people sitting at a park: Pinknic 2017 © Rosé Lifestyle Pinknic 2017

And clearly, people are willing to pay for the perfect summer experience (and Instagram photo, of course). Regular tickets for the event start at $115; if you want a private cabana for the day and VIP pool access, get ready to shell out $5,000.

Although rosé has ruled the spring and summer season for at leas the past five years, is there a chance that another Instagram-friendly adult beverage will usurp it? (Blue winetried to become a thing.) Not anytime soon, according to van Bakergem. "I think it’s here to stay," he said. "I definitely think for at least the next five years we’re into this category until someone comes up with a new idea or movement."

So until then, proudly pour yourself a glass of rosé and enjoy the feeling it gives you, be it the buzz from the alcohol or that intangible feeling of easy days and magical nights that are intrinsically linked with summertime.

Trader Joe's Is Finally Getting In On One Of Summer's Biggest Drink Trends .
Summer might be winding down, but that doesn't mean there isn't time to jump on one of the season's hottest trends. Just look at Trader Joe's. Even though some of us are already gearing up for Halloween, the grocery chain has decided to try its hand at stocking a recent warm weather favorite: rosé cider. Yesterday, Trader Joe's announced that it is now selling six packs of a product called Henry Hotspur's Hard Pressed for Rosé Cider. Rosé cider began receiving buzz back in February thanks to brands like Wölfer and Angry Orchard. However, that doesn't mean Trader Joe's contribution to the drink category isn't welcome.

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