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Food & Drink Burger King has changed its name to 'Pancake King' to mock IHOP's rebrand as IHOb

11:51  13 june  2018
11:51  13 june  2018 Source:   msn.com

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Burger King has changed its name to ' Pancake King ' to mock IHOP ' s rebrand as IHOb . Burger King poked fun at the rebrand by changing its name to " Pancake King " on Twitter and Facebook. "If we have other people in the world of burgers commenting on our burgers , it can only help," IHOP ' s

Burger King Changes Name to Pancake King to Shade IHOb | Time - time.com. Following IHOP ' s big reveal that it was changing it ' s name to IHOb , Burger King took to social media to mock the rebrand .

(Video provided by Fox News)

  • IHOP said on Monday that it had changed its name to IHOb to promote the debut of its new burgers.
  • Burger King poked fun at the rebrand by changing its name to "Pancake King" on Twitter and Facebook.
  • "If we have other people in the world of burgers commenting on our burgers, it can only help," IHOP's president previously told Business Insider.
a sandwich sitting on top of a table © Facebook/Burger King

IHOP's burger-centric rebranding as IHOb has inspired some mockery from fast-food chains.

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Burger King has changed its name to ' Pancake King ' to mock IHOP ' s rebrand as IHOb . Burger King poked fun at the rebrand by changing its name to " Pancake King " on Twitter and Facebook. "If we have other people in the world of burgers commenting on our burgers , it can only help," IHOP ' s

Business Insider - IHOP said on Monday that it had changed its name to IHOb to promote the debut of its new burgers . IHOP ’ s rebrand as IHOb – the International House of burgers – has some burger chains slamming the pancake giant.

Now, Burger King has taken a direct shot at the breakfast chain's revamp.

Last week, IHOP, the International House of Pancakes, announced it would change its name to IHOb, flipping the "P" to a "b." On Monday, IHOP announced that the "b" stood for burgers, sparking some backlash from other burger chains.

Later Monday, Burger King also rolled out a new name: Pancake King.

The burger chain, which serves pancakes for breakfast, changed its name on its social-media channels and updated photos to put more emphasis on pancakes instead of its famous Whoppers.

When one Twitter user asked whether Burger King had a grill that IHOb could borrow, "Pancake King" responded with a Taylor Swift-inspired allusion to its new identity.

"Sorry, old Burger King can't come to the phone right now..." the chain tweeted - a clear reference to Swift's song "Look What You Made Me Do."

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Following IHOP ' s big reveal that it was changing it ' s name to IHOb , Burger King took to social media to mock the rebrand . Taking a shot at IHOP ’ s transition from a pancake to burger focus, the fast food joint changed its name to Pancake King on both Twitter and Facebook.

Burger King poked fun at the rebrand by changing its name to “ Pancake King ” on Twitter and Facebook. IHOP ’ s burger -centric rebranding as IHOb has inspired some mockery from fast-food chains.

a screenshot of a cell phone © Twitter

Customers were quick to celebrate the rise of Pancake King.

"A team of people went to school for years and collectively paid hundreds of thousands of dollars - if not more so they could present us with this marketing masterpiece," one person commented on Facebook.

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