Travel After billion-dollar IPO: Airbnb starts partnership with advertising agency Droga5

05:50  21 december  2020
05:50  21 december  2020 Source:   finanzen.net

Airbnb Teamed Up With Bill Nye and Olivia Wilde to Create Online Field Trips for Kids

  Airbnb Teamed Up With Bill Nye and Olivia Wilde to Create Online Field Trips for Kids These virtual Field Trips will take kids on learning journeys around the world. These experiences, Airbnb explained, are designed for “parents to broaden their kids’ horizons and supplement their core curriculum.” One person signing on to help is none other than Bill Nye, you know, the science guy. "We want everyone, kids especially, to be curious,” Nye said in a statement. “Asking questions and seeking answers is how we make discoveries and learn about the world around us. We’ll encourage questions and share facts with a new generation about some of this year’s hottest topics in science.

That puts Airbnb past the market cap of travel giant Booking, which has a valuation of more than billion . Airbnb CEO Brian Chesky said in an interview with CNBC's Deirdre Bosa on Thursday ahead of the IPO that the platform is considering the changed ways travelers are looking to plan their

Advertise with Forbes. Topline: Airbnb announced a billion funding round from new investors Monday as it faces an increasingly uncertain market ahead of its planned Airbnb says it will make use of the new funding to expand its long-term rental business for customers like college students and

Shortly after the accommodation broker Airbnb dared to go public on NASDAQ, the group seems to be planning the next coup and is teaming up with Accenture subsidiary Droga5. The app operator has already paid quite a bit for marketing measures in the past.

Ralph Orlowski/Getty Images © Provided by Finanz.net Ralph Orlowski / Getty Images

• Cooperation between Airbnb and Droga5

• Millions in costs for marketing measures

• Organization to provide support in crisis situations

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Airbnb Successful IPO despite Crisis

Despite great skepticism on the market, the accommodation broker Airbnb dared to go public on the US technology exchange NASDAQ, and that in the middle of the Corona crisis, which is particularly affecting companies from the tourism and leisure industry. And the company, based in San Francisco, California, felt the pandemic in the form of losses in the billions due to canceled bookings and responded with a wave of layoffs that killed 2,000 employees. Nevertheless, the Airbnb share started trading with a firework of prices: The initial price was marked at 146 US dollars and was more than 114 percent above the issue price of 68 US dollars.

Airbnb Expands COVID-19 Rules, Requires Guests and Hosts to Wear Face Masks When Meeting

  Airbnb Expands COVID-19 Rules, Requires Guests and Hosts to Wear Face Masks When Meeting Guests and hosts will be required to wear face masks upon meeting. The protocol was developed in collaboration with a former U.S. surgeon general and provides specific guidance on how to clean and disinfect each room of an Airbnb listing. As travelers slowly begin to come back out of their homes after the COVID-19 lockdown, Airbnb has been enacting new rules to prevent the spread of the virus. To prevent house parties in Airbnbs, any guests younger than 25 with negative reviews are not able to book properties close to their homes.

Airbnb filed for IPO with the U.S. Securities and Exchange Commission on Aug. 19. IPO analysts were unsure what to say, having just undergone a difficult year featuring the biggest market crash since 2008. It's been leaked that the company also expects to raise billion , with its IPO at a valuation.

Advertise with Forbes. Airbnb was valued at billion in its latest round of fundraising in April, down from an earlier valuation of billion in 2017. While IPOs were at a virtual standstill because of the pandemic, more companies have been looking to public investors to raise cash in recent months.

Airbnb's big plans with the advertising agency Droga5

Despite this recent success, the platform operator does not seem to want to sit back and relax, but is already moving fast into the future. On its further business path, the Airbnb group wants to make use of the experience of the advertising agency Droga5, as reported by the marketing portal W&V. The cooperation between Airbnb and Droga5 seemed to have quickly become a done deal. The subsidiary of the consulting group Accenture is said to have won the contract with the broker of vacation rentals without a pitch customary in the industry. The creative agency previously worked with Petco, Maserati and Allstate . According to the company's website, Droga5 concentrates on filtering out the core essence of the respective company, presenting it in an appealing way and thus positively influencing its growth.

A Guide to Thanksgiving Vacation Rentals

  A Guide to Thanksgiving Vacation Rentals Tips for how to find them, and some of our favorite listings.It's easy enough to search by location, number of guests, and price—but if you’re looking for places to go for Thanksgiving where you can cook a dinner for a crowd or snuggle up with some pecan pie, you’ll find there’s no filter on rental sites for “gourmet kitchen,” never mind “lots of counter space” or “oven that can accommodate a 20-pound turkey.

Airbnb declined to comment. Technology startups usually choose a traditional IPO to tap into the A direct listing allows companies to lower the millions of dollars they typically pay to investment banks With a private valuation of billion , Airbnb is likely to be a topic of discussion. It’s slated to be one

Airbnb 's last private valuation was billion , after it raised billion in debt earlier this year as the company struggled in the early months of the It's expected to hold its IPO later this month. Airbnb 's roadshow, where it makes its pitch to investors, will start Tuesday. Airbnb released its first S-1 last

Marketing costs in the millions

Advertising for its application generally costs Airbnb quite a bit: According to estimates by the analysis company COMvergence, the company invested 36 million US dollars in advertising in 2019 for its business in the USA alone. The company is said to have invested half of these marketing costs in advertising on digital platforms. However, nothing is known yet about which path the newcomer to the stock market will take with the Accenture subsidiary. Still, Airbnb didn't report big plans until shortly before going public. The app operator and the independent non-profit organization Airbnb.org want to simplify the provision of emergency accommodation for people in need. The association is aimed at victims of crisis situations such as natural disasters or the current corona pandemic.Redaktion finanzen.net

Is It Wrong to Give a Negative Airbnb Review Right Now? .
In our Ethical Traveler advice column, we tackle the tricky moral dilemmas and questions that arise when traveling during a pandemic.Normally, I’m unsparing when it comes to feedback. I once left a negative review about a smelly Airbnb that no combination of scented candles and room spray could cure, mainly to warn future guests. But for many hosts, renting out their homes during the pandemic is no longer just a side income—it’s a lifeline.

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