Canada: Sask. cattle producers mindful of Beyond Meat’s success - PressFrom - Canada
  •   
  •   
  •   

CanadaSask. cattle producers mindful of Beyond Meat’s success

02:22  12 june  2019
02:22  12 june  2019 Source:   globalnews.ca

'It's pretty grim': Sask. ranchers selling off cattle again this year due to drought

'It's pretty grim': Sask. ranchers selling off cattle again this year due to drought Pressures like lack of grass are forcing cattle ranchers to sell parts of their herd much earlier than usual.

Beyond Meat has seen one of the most successful stock market debuts in recent history, and cattle producers are watching the latest meat alternative carefully. Sask . cattle producers mindful of Beyond Meat ’ s success .

Mindful Meats is an Organic, Non-GMO Project Verified, Pasture Raised Beef Company based in California' s Bay Area. They bring you one of a kind beef that is from Organic, Pasture Raised, Non-GMO Verified, Dual Purpose Animal Agriculture restoring the Health of America' s Meat Market.

Sask. cattle producers mindful of Beyond Meat’s success© Adrian Raaber/Global News A Beyond Meat burger from A&W.

Veggie burgers aren’t a new idea, but plant-based options from Beyond Meat and Impossible Foods that claim to taste like real meat are becoming more common on fast food menus and grocery shelves.

Beyond Meat calls itself “The Future of Protein,” saying their product is healthier and more sustainable than actual meat.

This has beef producers, like Lynn Grant who raises cattle near Val Marie, Sask., looking at their own business.

“I think largely it’s a wake-up call to our industry that we’ve not done a good enough job telling our story,” Grant said.

Sask. senator opposes law banning junk food marketing to kids, calling it the 'bread is bad' bill

Sask. senator opposes law banning junk food marketing to kids, calling it the 'bread is bad' bill A Saskatchewan senator is holding steady in her opposition to a bill that pediatricians want passed to help fight childhood obesity. The Child Health Protection Act, or Bill S 228, would limit advertising to kids under the age of 13 for foods high in salt, sugar and saturated fat. With the clock ticking on the current government's term, and some senators opposing the bill, it may be destined for death on the order paper. © Adrian Wyld/Canadian Press Senator Pamela Wallin believes the new bill could damage trade and exporting foods deemed unhealthy. "Everybody agrees obesity is a problem," said Independent Sen.

At Beyond Meat , we started with simple questions. Why do you need an animal to create meat ? We hope our plant-based meats allow you and your family to eat more, not less, of the traditional dishes you love, while feeling great about the health, sustainability, and animal welfare benefits of plant protein.

REGINA – You may already be groaning about the price of beef in the meat aisle, but long before the cost goes up in stores, cattle producers are taking a hit. “A drought like this is going to cost producers more money than any other drought in history,” said Bill Jameson

“It’s a very natural product. If you look at the ingredient list of a package of beef that you buy in the store there’s one word on it. It’s beef.”

READ MORE: Beyond Meat launching in Canadian stores amid race to build a better veggie burger

There’s big money behind Beyond Meat, as the company’s stock is valued around $170 per share as of June 10, a major increase from its $25 per share initial public offering on May 1, 2019.

With the new Canada Food Guide stressing the importance of plant-based dietary choices and growing popularity of meat substitutes, Grant said part of the story they need to do more is talk about the nutrition benefits of beef.

“It has several of the nutrients that humans need naturally. All of those ingredients have to be added artificially to Beyond Meat,” Grant said.

Freezer full of wild meat dumped near gravel pit is a crime, says N.W.T. gov't

Freezer full of wild meat dumped near gravel pit is a crime, says N.W.T. gov't The N.W.T. Department of Environment and Natural Resources says improperly discarded meat can be dangerous for any humans in the area.

Beyond Meat is a Los Angeles-based producer of plant-based meat substitutes founded in 2009 by Ethan Brown. The company' s products became available across the United States in 2013.

Sask . cattle producers mindful of Beyond Meat ’ s success . Beyond Meat has seen one of the most successful stock market debuts in recent history, and cattle producers are watching the latest meat alternative carefully.

This was echoed by registered dietitian Carol Harrison. Harrison was among the presenters at the 106th Saskatchewan Stock Growers Association annual general meeting in Moose Jaw, Sask.

READ MORE: Grazing program looks to restore habitat for greater sage grouse in Grasslands National Park

“It’s very much an ultra-processed food. It’s really not what I, as a registered dietitian, I would recommend in terms of making good, quality plant-based choices,” Harrison said.

“There’s 22 ingredients and 11 nutrients added; compare that to a beef burger, which is just one ingredient. If you want to eat more plant-based foods in your diet, I'd recommend you think about vegetables and fruits and beans and nuts and seeds as opposed to these highly processed options.”

Harrison recommends following the Canada Food Guide’s plate recommendation – fill half your plate with fruits and vegetables, a quarter with whole grains and a quarter with protein.

Exclusive: Canada says China will increase examination of meat imports

Exclusive: Canada says China will increase examination of meat imports Exclusive: Canada says China will increase examination of meat imports

The Quebec Cattle Producers Federation has launched a complaint with the Canadian Food Inspection Agency, saying that the American veggie burger company Beyond Meat has no right to advertise their product as "plant-based meat ." The product has been advertised heavily in Canada

Mind to Mindful was formed to address the rapidly emerging field of mindfulness -based therapy. Our program offers both mindfulness groups and mindfulness -based individual therapy. Although the training of each teacher and therapist in our program varies, they all share an excitement about the

“Sometimes I think there's just too much emphasis that's put on a single food choice,” Harrison said. “Think less about whether a plant-based ultra-processed food is healthier than another food. It's really the total diet that matters.”

As for getting the industry’s story out, Grant said he doesn’t know much about that. That’s where people like Real Agriculture’s news lead Jessika Guse come in.

READ MORE: Lethbridge companies get on board with Beyond Meat trend

She served as MC for the stock grower’s AGM and anticipates a beefy marketing campaign coming from the sector.

“I think it's a little skewed in the public perception. Beyond Meat is just a label. It is really good marketing by their company by getting that out,” she said.

“I think more what we’re going to see is the beef guys be stronger with their wording in regard to what their burger is, because it all breaks down to labelling.”

‘I really couldn’t believe it’: Strasbourg, Sask. mother and son hit $1M jackpot.
Wade Thomas made a change to a 35-year tradition and it paid off as he and this mother Jean won $1 million in the June 11 Lotto Max draw. A family from Strasbourg, Sask., is counting their lucky stars after hitting the jackpot last week. Wade Thomas and his mother Jean won a $1 million Maxmillions prize For 35 years, Thomas played Lotto Max numbers 2, 8, 15, 26, 28, 40 and 41, but decided to change the last two numbers for the June 11 draw. READ MORE: Record 15 Saskatchewan million-dollar lottery wins in 2018 “I’m not entirely sure what made me change a couple numbers.

—   Share news in the SOC. Networks

Topical videos:

usr: 0
This is interesting!