Canada: Sask. cattle producers mindful of Beyond Meat’s success - PressFrom - Canada
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CanadaSask. cattle producers mindful of Beyond Meat’s success

02:22  12 june  2019
02:22  12 june  2019 Source:   globalnews.ca

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Beyond Meat has seen one of the most successful stock market debuts in recent history, and cattle producers are watching the latest meat alternative carefully. Sask . cattle producers mindful of Beyond Meat ’ s success .

Sask . cattle producers mindful of Beyond Meat ’ s success . Beyond Meat has seen one of the most successful stock market debuts in recent history, and cattle producers are watching the latest meat alternative carefully.

Sask. cattle producers mindful of Beyond Meat’s success© Adrian Raaber/Global News A Beyond Meat burger from A&W.

Veggie burgers aren’t a new idea, but plant-based options from Beyond Meat and Impossible Foods that claim to taste like real meat are becoming more common on fast food menus and grocery shelves.

Beyond Meat calls itself “The Future of Protein,” saying their product is healthier and more sustainable than actual meat.

This has beef producers, like Lynn Grant who raises cattle near Val Marie, Sask., looking at their own business.

“I think largely it’s a wake-up call to our industry that we’ve not done a good enough job telling our story,” Grant said.

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“It’s a very natural product. If you look at the ingredient list of a package of beef that you buy in the store there’s one word on it. It’s beef.”

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There’s big money behind Beyond Meat, as the company’s stock is valued around $170 per share as of June 10, a major increase from its $25 per share initial public offering on May 1, 2019.

With the new Canada Food Guide stressing the importance of plant-based dietary choices and growing popularity of meat substitutes, Grant said part of the story they need to do more is talk about the nutrition benefits of beef.

“It has several of the nutrients that humans need naturally. All of those ingredients have to be added artificially to Beyond Meat,” Grant said.

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+ REGINA – You may already be groaning about the price of beef in the meat aisle, but long before the cost goes up in stores, cattle producers are taking a hit. “A drought like this is going to cost producers more money than any other drought in history,” said Bill Jameson

Beyond Meat - The Future of Protein™www. beyondmeat .com.

This was echoed by registered dietitian Carol Harrison. Harrison was among the presenters at the 106th Saskatchewan Stock Growers Association annual general meeting in Moose Jaw, Sask.

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“It’s very much an ultra-processed food. It’s really not what I, as a registered dietitian, I would recommend in terms of making good, quality plant-based choices,” Harrison said.

“There’s 22 ingredients and 11 nutrients added; compare that to a beef burger, which is just one ingredient. If you want to eat more plant-based foods in your diet, I'd recommend you think about vegetables and fruits and beans and nuts and seeds as opposed to these highly processed options.”

Harrison recommends following the Canada Food Guide’s plate recommendation – fill half your plate with fruits and vegetables, a quarter with whole grains and a quarter with protein.

Canada well-positioned to benefit from non-meat alternatives: Beyond Meat founder

Canada well-positioned to benefit from non-meat alternatives: Beyond Meat founder MONTREAL — The transition from animal meat to plant-based alternatives will unleash a new era of agricultural productivity and Canada is well-positioned to benefit, Beyond Meat founder Ethan Brown said Tuesday. The burger patties and sausages of the Californian company that are made from plant proteins have stormed the market, and even the stock market since the company's listing last month on the Nasdaq composite. Beyond Meat sells products made from peas, canola oil, mung beans and rice protein that contain no soy, gluten or genetically modified foods.

Mindful Meats cows live long full lives out on pasture their entire lives. They are never transferred to a finishing lot or feed yard. They graze pastures when they are green and during the off season they are supplemented with farm grown silage (fermented grass), alfalfa, and hay.

Beyond Meat , the company created by vegan Ethan Brown in 2009, has gone public to raise the A significant amount of Beyond Meat ’ s revenue stems from products that are made at facilities CLW Foods is a California-based producer of ground beef, while FPL is a Georgia-based beef company.

“Sometimes I think there's just too much emphasis that's put on a single food choice,” Harrison said. “Think less about whether a plant-based ultra-processed food is healthier than another food. It's really the total diet that matters.”

As for getting the industry’s story out, Grant said he doesn’t know much about that. That’s where people like Real Agriculture’s news lead Jessika Guse come in.

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She served as MC for the stock grower’s AGM and anticipates a beefy marketing campaign coming from the sector.

“I think it's a little skewed in the public perception. Beyond Meat is just a label. It is really good marketing by their company by getting that out,” she said.

“I think more what we’re going to see is the beef guys be stronger with their wording in regard to what their burger is, because it all breaks down to labelling.”

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A Saskatchewan senator is holding steady in her opposition to a bill that pediatricians want passed to help fight childhood obesity. The Child Health Protection Act, or Bill S 228, would limit advertising to kids under the age of 13 for foods high in salt, sugar and saturated fat. With the clock ticking on the current government's term, and some senators opposing the bill, it may be destined for death on the order paper. © Adrian Wyld/Canadian Press Senator Pamela Wallin believes the new bill could damage trade and exporting foods deemed unhealthy. "Everybody agrees obesity is a problem," said Independent Sen.

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