Canada: Trudeau’s ‘profoundly stupid’ past may not be an election-killer… but he needs to stop apologizing: damage control expert - - PressFrom - Canada
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Canada Trudeau’s ‘profoundly stupid’ past may not be an election-killer… but he needs to stop apologizing: damage control expert

01:05  20 september  2019
01:05  20 september  2019 Source:   globalnews.ca

Liberal election plane damaged in Victoria after media bus drives under wing

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Justin Trudeau wearing a suit and tie: Liberal Leader Justin Trudeau addresses media in Winnipeg on Thursday, Sept.19, 2019. THE CANADIAN PRESS/Sean Kilpatrick Liberal Leader Justin Trudeau addresses media in Winnipeg on Thursday, Sept.19, 2019. THE CANADIAN PRESS/Sean Kilpatrick

Justin Trudeau's racist makeup scandal will touch a raw nerve for many Canadians, according to a damage control expert... but he needs to stop apologizing so much.

Eric Dezenhall, CEO and co-founder of Washington-based crisis communications firm Dezenhall Resources, told Global News the Prime Minister's repeated apologies might actually hurt him in the long run.

"There's no question that he needed to apologize," said Dezenhall.

"The question is whether or not there's any benefit to apologize 72 times versus 68 times, and I do think there's a real question about the value of that."

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Dezenhall said there's no correlation between how many times a person admits guilt and how quickly a scandal will go away.

Two photos of Trudeau in brown or blackface surfaced Wednesday night.

READ MORE: How the Trudeau brownface bombshell hit the Liberal campaign media bus

The first, released by Time magazine, shows the Liberal leader in dark makeup while wearing a turban at an "Arabian Nights"-themed party in 2001.

The second instance, which he admitted to while apologizing for the first, is a photo of him at a high school talent show performing the song Day-O “with makeup on.”

An additional video, taken at some point in the 1990s, was obtained exclusively by Global News, shows Trudeau covered in what appears to be dark makeup and raising his hands in the air while laughing, sticking his tongue out and making faces.

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The Prime Minister made a campaign stop in Winnipeg Thursday afternoon and addressed the issue at length to a crowd of reporters at Old Market Square.

READ MORE: Liberal campaign signs in B.C. defaced with blackface after Trudeau photos emerge

Dezenhall said most of his work is in the corporate arena, and the apologies he's seen have often backfired.

"Every time there's a corporate apology, 100 per cent of the time – not 99, 100 per cent of the time – it's deemed to have been mishandled," he said.

"Race is the cyanide pill of crisis management. It's really, really rough to get out of.

"With Twitter culture, no matter what you do, there's no way anybody will be satisfied with it."

Trudeau's ability to recover from the scandal, Dezenhall said, may hinge on the fact that a large portion of the voting public is "tired of this stuff".

"People put themselves in situations and ask themselves, 'did I do anything stupid when I was younger?' – even though he wasn't actually that young.

"There is something to be said for underscoring the difference between doing something profoundly stupid and whether there's a track record of bigotry... and with him, I don't think there is."


Anti-Trudeau graffiti found outside Peterborough arena set to host Liberal campaign rally .
Two messages targeting the Liberal party leader were found on the Evinrude Centre property where he is set to hold a campaign rally Thursday evening.The spray-painted, anti-Trudeau graffiti, which read "hang Trudeau," was found on a sign and a garbage bin storage unit outside the Evinrude Centre on Monaghan Road.

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