Canada: A&W says it remains committed to Sask. beef producers following Roughriders Beyond Burger ad - PressFrom - Canada
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Canada A&W says it remains committed to Sask. beef producers following Roughriders Beyond Burger ad

16:20  20 september  2019
16:20  20 september  2019 Source:   leaderpost.com

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A & W Canada is reassuring ranchers that it supports Saskatchewan beef producers after the company aired a commercial showing Roughrider fans eating meatless burgers . The ad , which showed Rider fans outside Mosaic Stadium sampling the chain’s Beyond Burgers

Some people have a beef about an A & W ad featuring Saskatchewan Roughriders fans that promotes the Beyond Meat burger . Chad MacPherson, general manager of the association, says the team’s brand is pretty synonymous with Saskatchewan and the ad is being used to promote a product that

an orange sign that is on display: A plant-based burger advertisement is displayed on the drive-thru menu at the A&W store on Albert Street South. © BRANDON HARDER A plant-based burger advertisement is displayed on the drive-thru menu at the A&W store on Albert Street South.

A&W Canada is reassuring ranchers that it supports Saskatchewan beef producers after the company aired a commercial showing Roughrider fans eating meatless burgers.

The ad, which showed Rider fans outside Mosaic Stadium sampling the chain’s Beyond Burgers, drew criticism from beef producers and prompted a meeting between the football team and the Saskatchewan Stock Growers Association.

The association said its members were concerned the Roughriders brand was being “leveraged” to support Beyond Meat. In a letter to the association, the Riders apologized for any distress caused to beef producers.

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The Roughriders organization has distanced itself from an A & W ad that showed fans sinking their According to Partipilo, A & W said the ad was not meant to convince people to “stop eating beef .” MacPherson said the meeting was cordial and productive. A follow -up meeting is scheduled to take

Follow Us. REGINA — Some people have a beef about an A & W ad featuring Saskatchewan Roughrider fans that promotes the Beyond Meat burger . The team says it had nothing to do with the ad , but notes that A & W is a national restaurant chain and a corporate partner of the Roughriders

In a statement provided by A&W on Thursday, the company said it is reaching out to the Stock Growers Association to address its concerns.

“It is important that they know we are advocates of Saskatchewan beef and our beef burgers firmly remain the most popular choice on our menu in the province. As a Canadian company born in the prairies, we appreciate how important agriculture is to Saskatchewan communities,” read the statement.

A&W said it buys millions of pounds of Canadian beef each year, and that Saskatchewan is one of its largest sources of meat. The company said it is proud of its ties to Saskatchewan ranchers.

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Some people have beef with the new A & W Beyond Meat commercial featuring Saskatchewan Roughrider fans. The team said it had nothing to do with the ad , but notes that Beyond Burgers are being taken off menus nationally, while Beyond Meat breakfast sandwiches will be removed from

The Saskatchewan Roughriders have apologized to the province's cattle producers after they expressed concern about an A & W commercial for the fast food chain's Beyond Meat Burger prominently featuring Roughrider fans and Mosaic Stadium.The issue was front and centre after a

The statement went on to say many of A&W’s franchisees were raised on farms or are still farmers, and the company has a “long-standing” commitment to Saskatchewan.

In its apology to ranchers, the Roughriders said the organization was not involved in the commercial’s production. A&W is a corporate partner with the Riders, and has permission to use Roughriders branding in its advertising.

The Roughriders’ chief brand officer, Anthony Partipilo, wrote in a letter that the club met with A&W, and was told the ad was not meant to convince people to “stop eating beef.” Partipilo said A&W’s intent was to attract customers who do not regularly eat beef.

A&W has drew criticism from Canadian ranchers in the past. The company has been accused of using beef from outside Canada, and criticized for advertising that its meat does not contain added hormones or steroids.

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The Saskatchewan Roughriders have apologized to the province's cattle producers after they expressed concern about an A & W commercial for Fans wearing Saskatchewan Roughriders garb eat the Beyond Meat Burger from A & W outside of Mosaic Stadium in Regina in a screengrab from a

Below is A&W’s full statement:

“We are reaching out to the Saskatchewan Stock Growers Association to address their concerns. It is important that they know we are advocates of Saskatchewan beef and our beef burgers firmly remain the most popular choice on our menu in the province. As a Canadian company born in the prairies, we appreciate how important agriculture is to Saskatchewan communities. Our commercial that celebrated Rider Nation and featured fans enjoying a Beyond Meat Burger runs for a few days more before we switch to a new campaign that features a new menu item for Saskatchewan: a 100% prairie-raised bison burger.

A&W buys millions of pounds of Canadian beef every year and Saskatchewan is one of our largest sources of high-quality Canadian beef, a supply we constantly look to increase. We are proud of our ties to the Saskatchewan ranchers and farmers who also supply us with chicken, wheat, mustard and canola.

We have 46 restaurants in Saskatchewan, with the 47th opening in Saskatoon this year and the 48th to open next year in Regina. Many of our franchisees grew up on local farms and several are still farmers themselves. Our restaurants are staffed with 1,500 great Saskatchewan residents, and we have a long-standing commitment to giving back to Saskatchewan, including raising over a million dollars for MS in the province and a $5 million commitment to the Livestock and Forage Centre of Excellence at the University of Saskatchewan.”

[email protected]

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