Canada Feds plan $30M ad buy to help media deal with COVID-19 fallout

02:50  26 march  2020
02:50  26 march  2020 Source:   msn.com

N.W.T. expected to get less than $600K from Ottawa to deal with COVID-19

  N.W.T. expected to get less than $600K from Ottawa to deal with COVID-19 Premier Caroline Cochrane said the money is meant to address health issues. What the territorial government will get to deal with the economic fallout from the coronavirus remains unclear. The N.W.T. finance minister is set to be on a call with the federal finance minister this afternoon, said Cochrane. "Right now, the priority is on health and safety." she said. "At the same time, we're looking at the economic detriments." Cochrane said all businesses in the territory are going to be affected by the pandemic.

Feds release ads to back COVID - 19 fight. Feds trying to help Canadians come home. The Canadian Press 1: 30 . Ontario rolls out online learning plan while schools are closed due to COVID - 19 . cbc.ca 0: 30 . Hajdu on getting outside while protecting others from COVID - 19 .

Also watch: Do COVID - 19 emergency closures go far enough? Financial markets, slammed by the pandemic, did recover some ground on Tuesday. To help cushion the fallout , Ontario Premier Doug Ford implemented a cut in electricity rates given the large numbers of people now working from home.

Justin Trudeau standing in front of a sign © Provided by The Canadian Press

OTTAWA — The federal government announced Wednesday that it is planning a $30-million COVID-19 awareness advertising campaign and moving closer to implementing long-promised tax credits for newspapers as it seeks to support Canada's struggling media industry during the pandemic.

Yet the measures were immediately deemed by some as insufficient to deal with the financial pinch that newspapers, broadcasters and other media organizations, many of which were struggling even before COVID-19, are now facing as their advertising revenues evaporate.

Several media organizations have blamed that collapse in revenue for their decision this week to lay off hundreds of journalists and support workers, and shift their operations by closing or combining publications and ending print editions during the week.

COVID-19 could hit Nunavut harder than elsewhere, says territory's top doctor

  COVID-19 could hit Nunavut harder than elsewhere, says territory's top doctor Dr. Michael Patterson, Nunavut’s Chief Medical Officer of Health, said in a news conference Monday that the actions of Nunavummiut over the next few weeks will determine how badly the territory could be hit by the virus.Dr. Michael Patterson, Nunavut's chief medical officer of health, said in a news conference Monday that the actions of Nunavummiut over the next few weeks will determine how badly the territory could be hit by COVID-19.

The prime minister said that the federal government is doing everything it can to help those worried about paying bills, including boosting the teams How to isolate when someone's sick with COVID - 19 at home. Physical distancing means standing two metres apart; here's what that actually looks like.

COVID - 19 : 4,790 New Cases Bring State Total To 25,665 | Putnam. There have been hundreds of Trump Slams Cuomo for Failing to Buy Ventilators in 2015. President Donald Trump fired back at Trump is broadcasting various plans that health care experts warn would lead to tens of thousands or

Prime Minister Justin Trudeau previewed the coming support during his daily appearance outside his Ottawa residence, where he emphasized the importance of Canadians having accurate information while thanking journalists for doing their jobs.

"Right now, it is more important than ever that Canadians have access to the latest news and information," Trudeau said. "To ensure that journalists can continue to do this vital work, our government is announcing new measures to support them."

Heritage Minister Steven Guilbeault later announced the government plans to spend $30 million on an advertising campaign to raise awareness about COVID-19 — money that he promised would go primarily to Canadian media organizations.

The latest developments on COVID-19 in Canada

  The latest developments on COVID-19 in Canada The latest news on the COVID-19 global pandemic (all times Eastern): 7:35 a.m. Alcoholics Anonymous has cancelled its annual Ontario Regional Conference in downtown Toronto due to COVID-19 concerns. It was scheduled to run from Friday through Sunday at the Sheraton Centre Hotel. Other 12-step programs like Al Anon and Alateen were to participate in the conference as well. 7:30 a.m. Effective immediately, GoodLife and Fit4Less location across the country are being closed until further notice. Goodlife says in a release that the action is being taken to help protect members and associates from the threat of COVID-19.

Create a household plan of action to help protect your health and the health of those you care about in the event of an outbreak of COVID - 19 in your If your child/children become sick with COVID - 19 , notify their childcare facility or school. Talk with teachers about classroom assignments and activities

Trudeau announced plans to roll out a fiscal package worth 3% of Canada's economy as it grapples with fallout from the coronavirus pandemic. In Canada, during the COVID - 19 pandemic, our leaders have stepped up & have been making difficult decisions based on expert advice.

Those include Canadian newspapers, magazines, television stations and online publications, Guilbeault said, "so the revenues generated by this campaign can breathe new life into our media."

The federal government has spent on average about $39 million per year on advertising since the Liberals came to power in 2016, according to official figures. That represented just more than half what it spent each year between 2010 and 2015 when the Conservatives were in government.

Those increasingly scarce advertising dollars have also shifted more and more away from newspapers, radio and television toward online platforms such as Facebook, Twitter and Instagram, which are not Canadian-owned.

Guilbeault also said the government has finished putting together a panel tasked with assessing whether media organizations qualify for three different tax measures that were first promised last year.

Humane Society urges pet owners to prepare for COVID-19

  Humane Society urges pet owners to prepare for COVID-19 The Windsor Essex County Humane Society wants pet owners to have an emergency plan in place for their furry friends amid coronavirus concerns. The Humane Society suggests pet owners ensure their animal has enough food and supplies to last a couple of weeks and an emergency care plan should they find themselves unable to care for their pets. “If pet owners don’t have emergency pet care available, they should find out now who their neighbour is and ask if they might help in an emergency, contact their veterinarian, a local boarding kennel or a member of their community association, or talk to a family member,” WECHS suggests in a news release.

In an attempt to get to Canadians directly, the federal government is launching an advertising campaign showing Dr. Theresa Tam, the country's chief public health officer, giving direct warnings about safe and unsafe behaviour. NOW PLAYING: News. Feds release ads to back COVID - 19 fight.

Clients must spend less than 30 minutes at salons under new COVID - 19 rules. He plans to shut his salons on Wednesday evening in light of the stricter measures announced by Mr Morrison late on Mr Edwards and his team are also offering FaceTime consultations for new customers to help them

The most significant is a tax credit that qualified newspapers can claim on up to 25 per cent of the wages or salaries they pay to their journalists or other eligible employees. The credit, which is not available to broadcasters, is retroactive to salaries that were paid starting on Jan. 1, 2019.

"It is essential that Canadians can obtain authoritative, well-sourced and factual information related to COVID-19," Guilbeault said. "This is why the government of Canada is taking immediate action so Canadians can continue to access diverse and reliable sources of news."

The measures were widely criticized as too little to make a real difference, including by the head of one large newspaper chain in Atlantic Canada that laid off 240 employees — or about 40 per cent of its workforce — on Tuesday and shuttered several of its publications.

"This is not going to help us," said SaltWire Network president Mark Lever. "Our business, we see two-thirds of our revenue at risk here. I mean it went away overnight with cancellations and businesses shuttered."

The latest developments on COVID-19 in Canada

  The latest developments on COVID-19 in Canada The latest news on the COVID-19 global pandemic (all times Eastern): 7:10 a.m. Canada's Minister of Foreign Affairs Francois-Philippe Champagne has tested negative for COVID-19. He made the announcement this morning on Twitter. Champagne had flu-like symptoms after travelling abroad and took the test yesterday as a precautionary measure. --- 6:45 a.m. Toronto Mayor John Tory announced a 60-day grace period for all city payments from residents and businesses.The policy includes property tax, water and solid waste utility payments.Tory said the move is meant to alleviate stress on people and business owners during the economic difficulties of the COVID-19 outbreak.

Helping health authorities work out what to do to stop the virus, for example, and trying to understand how it was spreading and what symptoms it caused. Once someone has caught the COVID - 19 virus it may take between two and 14 days, or even longer, for them to show any symptoms – but they may

The global COVID - 19 pandemic continues to spread across the world, with the largest Authorities have ordered a nationwide lockdown, only allowing people to go out to buy medicine and groceries – but it Palmyra Restoration Deal With Russia Postponed Due to COVID - 19 - Syria's Antiques Chief.

Lever was skeptical newspapers would get very much of the promised new advertising money, suggesting broadcasters and online platforms would see the lion's share. And he said newspapers were already working the tax credits into their business models before COVID-19.

"It's money due to us that's been frankly already spent," he said. "So it's a shame to see that the aid package is repurposing money already committed."

Bob Cox, publisher of the Winnipeg Free Press and chair of News Media Canada, bluntly accused Trudeau of lying when he spoke of new measures to support journalism.

All the government has done is re-announce measures "that were first announced a year ago that have been mismanaged and delayed and to date have provided zero dollars to news outlets," Cox said in an opinion piece to be published Thursday in some newspapers.

SaltWire wasn't the only newspaper group to lay off staff this week. More than 140 employees of a co-operative that owns six daily newspapers outside Montreal were also temporarily laid off on Monday and the organization said it was ceasing print editions during the week.

Lever said what news organizations really need is more liquidity to be able to ride out the precipitous drop in revenue until after COVID-19. That and for the government to finally take action against foreign social-media sites that circulate news content for free while stealing ad revenue.

Rex Murphy: The financial impact of COVID-19 is enough to make Canadians sick with worry

  Rex Murphy: The financial impact of COVID-19 is enough to make Canadians sick with worry Canada is going through a singular period, the greatest crisis in the lifetime of the very oldest of us. A pandemic illness, the virulence of which we still do not have a proper measure, has jolted the entire nation. It has had an impact, literally, on every single Canadian. The emergency measures that, by degrees, have been put in place — and the ones which yet may have to follow — have brought the country to something very close to a standstill. Canadians have in the main responded with commendable understanding and acceptance to the recommendations of our health authorities, and to the advice and suggestions from all leaders, premiers and the prime minister.

Daniel Bernhard, executive director of Friends of Canadian Broadcasting, echoed that assessment, noting Facebook, Twitter and other sites continue to benefit from Canadian journalism while being free of having to pay any corporate tax.

Bernhard was also skeptical that the measures announced on Wednesday would make a huge difference to media organizations, adding he was worried the government would be slow in approving tax credits or other assistance at a time when it is facing so many other challenges.

"Not only are these measures small and were probably insufficient when times were normal, I'm not confident that they'll be able to get this package out the door with enough time to be helpful," he said.

This report by The Canadian Press was first published March 25, 2020.

Lee Berthiaume, The Canadian Press

Health authority says there was possible COVID-19 exposure at 2 Halifax locations .
The Nova Scotia Health Authority says there was a potential risk of public exposure to COVID-19 at at the Halifax Grammar School gymnasium and the Homburg Athletic Centre gymnasium between Thursday, March 5 and Saturday, March 7.People who visited the Halifax Grammar School gymnasium and the Homburg Athletic Centre gymnasium during that time may have been exposed to COVID-19 and are being advised to monitor their health for COVID-19 symptoms.

—   Share news in the SOC. Networks
usr: 0
This is interesting!