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Canada Netflix reduces video quality in Canada to lower internet bandwidth use

02:41  27 march  2020
02:41  27 march  2020 Source:   msn.com

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TORONTO -- Netflix is lowering video quality for its subscribers in Canada as it attempts to reduce soaring demands on internet bandwidth . The move comes as telecom companies see a rise in data usage while Canadians self-isolate at home and use streaming services more frequently than usual.

Netflix Inc. is reducing video quality in India, Australia and some Latin American countries following conversations with internet service providers and Users watching video over a poor connection will get lower quality so that the stream isn’t interrupted. But the companies are now reducing the video

  Netflix reduces video quality in Canada to lower internet bandwidth use © Provided by The Canadian Press

TORONTO — Netflix is lowering video quality for its subscribers in Canada as it attempts to reduce soaring demands on internet bandwidth in the midst of the COVID-19 pandemic.

The streaming giant says it introduced changes on Thursday that are designed to slash its data traffic by 25 per cent as internet service providers deal with a surge in user activity.

The lower bandwidth streams of Netflix programs should still deliver the usual quality of each plan, the company said, whether it's ultra-high definition 4K, high-definition or standard definition.

"We believe that this will provide significant relief to congested networks and will be deploying it in Canada for the next 30 days," said Ken Florance, vice president of content delivery in a statement on Thursday.

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Watching Netflix but the video quality is not up to par? Netflix , like many other streaming services, uses Widevine which has three levels of security. It is more suitable if you have a slow Internet connection, are on a metered bandwidth or your device configuration doesn’t support even SD.

Netflix has decided to lower video quality in India for the next 30 days Woooooohoooooo here is something to lighten the mood! I think WE could ALL use some LOL’S Facebook is reducing video streaming quality in Europe to avoid straining the internet , as more people are forced to stay at home.

The move comes as telecom companies see a rise in bandwidth usage while Canadians self-isolate at home and use video streaming services more frequently than usual.

Bell Media said it's planning its own traffic measures for the Crave streaming service, which offers programming from HBO and Showtime. The telecommunication company's quality reductions may downgrade higher-definition streams even more than Netflix.

"Crave does plan to temporarily reduce the quality of streams on certain devices," the company said in a statement late Thursday.

The Crave 1080p and 4K streams will be reduced to 720p on Android mobile devices, Chromecast, and Apple products, including its Apple TV devices, it noted.

Netflix previously introduced bandwidth measures in other parts of the word over the past two weeks. Similar reductions in video quality were made in Europe, India, Australia, New Zealand and some Latin American countries.

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Netflix binge watchers can make the most of their monthly data plans by setting the Netflix video quality setting to low or medium. So what you can do is change the settings in the Netflix app and make it use lesser internet bandwidth . Here is how

Netflix is reducing the quality of its streamed shows and movies in Europe for the next 30 days to reduce congestion on Internet infrastructure. Today, Internal Market Commissioner Thierry Breton called on streaming providers to reduce the quality of the video streams to standard definition (SD)

In a blog post last week, Florance explained that Netflix has many different levels of streaming quality for each title within each resolution tier. With the changes, he said Netflix is simply removing the highest bandwidth streams, which lowers the bitrate per second on the streams.

"If you are particularly tuned into video quality you may notice a very slight decrease in quality within each resolution. But you will still get the video quality you paid for," Florance wrote at the time.

"We are living through a global crisis, and we all have a responsibility to help where we can," he added.

Other streaming companies have made changes in certain regions to limit bandwidth.

YouTube announced similar moves to ease the pressures on internet traffic earlier this week, while Disney Plus and Amazon's Prime Video have enacted bandwidth measures in Europe.

A representative for Disney says the streaming service isn't planning to do the same in Canada at this time, while a representatives for Amazon did not immediately provide comment.

This report by The Canadian Press was first published on March 26, 2020.

Follow @dfriend on Twitter.

David Friend, The Canadian Press

There’s a Quarantine Version of Love Is Blind Happening on Instagram .
It's 'Love Is Blind,' but with Google Sheets and InstagramTheir bio says, “Who will you meet in the pandemic pods? A friend? A Lover? Who knows!?” People sign up via Google Sheets and are assigned a virtual pod. Successful contestants—who have to be comfortable being on camera—get paired up and film themselves before and during their phone “dates.” Then they submit individual videos summing up how they felt things went. I can already feel the hot tea brewing.

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