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Canada What fascinates the Hodinkee CEO so much about independent brands

14:05  03 december  2020
14:05  03 december  2020 Source:   gq-magazin.de

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Today marks a brand new chapter for HODINKEE , and I hope for the way watches are sold around the world. Including Founder/ CEO Ben Clymer, the HODINKEE Team includes nine full-time editors, producers And those fantastic editors that you love so much will never be told to write (or not write)

Whether or not they think it's too much , most people would agree that CEOs of big companies are getting paid a lot of money.

The world of watches has never been as extensive and diverse as it is at the moment. And yet, the big manufacturers of stainless steel sports watches still dominate - watches with a high resale value that arouse a lot of follower envy on Instagram. But the most exciting and interesting stories can often be found outside of social media. In the past ten years I have probably had more watches in hand than anyone else on this planet and have repeatedly made the experience that the biggest surprises are not to be found among the designs of large luxury corporations, but rather arise in tiny workshops. in which manageable groups of men and women produce watches with very limited numbers.

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2. If he (live) nearer, we would see each other more often. 3. I might go for a walk if the weather (be) nice, 4. I would call him up if he (come) tomorrow. 5. If I were as young as you are, I (sail) in a boat round the world. 6. I would go skiif there (be) more snow, 7. She would play tennis if it (be) not so hot.

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uhren-kolumne-ben-clymers-aufmn.jpg © Evan Angelastro uhren-kolumne-ben-clymers-aufmn.jpg “Like a little cobbler who wants to take on Nike”

In a way, the work of these independent watchmakers can be compared to a little cobbler who does it with Nike wants to record. To stick with this picture: I own and love the Air Jordan 1s of the watch world. But at the same time, investing in watchmakers who are deeply rooted in the tradition of this craft and who produce impressive mechanical timepieces gives me a kind of joy that cannot be compared to anything. Such purchases are hardly anything like a business transaction. It feels more like being a patron of an artist. Indeed, the work of such workshops is in part technical and aesthetic blossoms that are comparable to those of a great painter or sculptor. (Read here: These are the five most wanted watches of 2020 )

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2 Teaching & Learning Objectives To enable Ss to talk about “ brands ” To familiarize Ss with vocabulary related to “ brands ” To develop Ss’ listening and reading skills To improve Ss’ meeting techniques To cultivate Ss’ problem-solving ability To enhance Ss business writing techniques by writing a memo.

The brand name is huge – and we’re not just talking about brand equity. The way the brand name sounds and the images it evokes both impact the You’re obviously going to see much better results if your product is on an end cap in a highly trafficked area of the store versus tucked away on the

groenefeld-uhren-kolumne-ben-clymers-art.jpg © Evan Angelastro groenefeld-uhren-kolumne-ben-clymers-art.jpg

Take, for example, the brothers Bart and Tim Grönefeld, third-generation watchmakers from the Dutch Oldenzaal. They make fewer than 80 watches a year - wonderfully complex pieces of unique beauty with an elegant finish. I particularly like this limited 1941 Remontoire, which is a custom-made product for Hodinkee. It is equipped with a "remontoire d’égalité" mechanism, an intermediate lift that enables a particularly constant supply of energy. The movement is not just a masterpiece of engineering that offers incredible chronometric performance - it is also visible through the sapphire case back and is one of the most impressive calibers I have ever seen. A watchmaker worked for five weeks to make a single 1941 Remontoire.


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While Grönefeld watches seem more technical and solid, the design of Laurent Ferrier's timepieces is characterized by Swiss clarity. Nevertheless, an incomparable mechanical craftsmanship is hidden inside, which is shown, among other things, in the caliber with mechanical winding, which was developed in-house and borders on magic. The intelligence behind Ferrier's craftsmanship is particularly evident in the Classic Traveler, a perfect 41 mm automatic watch that allows the wearer to switch between different time zones by pressing two small buttons on the edge of the case. It is the type of watch that the big brands should develop, and it can easily rival the great Swiss luxury models from the mid-20th century. (Read here: The prices of the most important Rolex models )

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There is so much to see and do that the chance to visit this beautiful city during the winter should not be missed. B. The shocking truth is that the Russian capital at wintertime is not as cold as many people would imagine. How much do you really know about the man on the ten-dollar bill?

(5) 3 Nestle is one of the most famous companies. (5) 4 Nokia, a company, makes high-quality mobile phones. (7) 5 BMW, Porsche and Volkswagen are three carmakers from (7) 7 Jean-Paul Agon, L'Oreal's chief executive , is from (6) 10 British Airways, Virgin Atlantic and easyjet are airlines from

laurent-ferrier-uhren-kolumne-ben-clymers-art.jpg © Evan Angelastro laurent-ferrier-uhren-kolumne-ben-clymers-art.jpg

I understand why the watch world is so obsessed with well-known designs a high recognition value. When investing tens of thousands in a timepiece, it makes sense to choose a classic that will definitely not lose its value and attract a lot of attention. But the watches of small, handcraft-oriented brands give back something completely different to the owner: the opportunity to appreciate individual genius, craftsmanship and hard work and to support people who embody pure, genuine watchmaking. And that's worth more than any Instagram like.

Ben Clymer is the founder and CEO of the Hodinkee website and one of the most influential watch experts in the world.

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